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Project: Country Notebook: A Guide for Developing a Marketing Plan:
Each student will produce The Country Notebook - A Guide for Developing a Marketing Plan.
You will select an American good or service, and then develop the marketing plan for introducing that good or service to the country of Rwanda (Republic of Rwanda –Africa). A specific outline for The Country Notebook is given in the attachments.
The Country Notebook includes four parts:
(1) Cultural Analysis,
(2) Economic Analysis,
(3) Market Audit and Competitive Market Analysis,
(4) Preliminary Marketing Plan.
Note that you must provide written reports for all four parts
Each of the 4 parts must be separated
Total Page Number must not be greater than 33.
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You will select an American good or service, and then develop the marketing plan for introducing that good or service to the country of Rwanda
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