Questions and Topics We Can Help You To Answer: 

Read the L'Oréal case in your CoursePack and answer the following questions in a 3-4 page, single-spaced essay.  Questions should be answered one by one. Do not rewrite the questions in your essay. 

You should not use any external sources other than the case.  Remember to properly cite any direct quotations from the case.

1.  What have L'Oréal's top three high-level strategies been in the last ten years? (Focus on high-level here.)

2.  What specific activities have supported each of these strategies?

3.  Which strategy/ies from the Product/Market Expansion matrix is L'Oréal using?  Explain.

4.  How did L'Oréal "think global but act local"?

5.  If you were the Senior VP of Marketing at L'Oréal, what would be your top three initiatives moving forward in order to reach "the next billion customers"?