For the assignment you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions' product. Define and explain each of the following tools/concepts below. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: —product, price, and service. 2) Use two or more of the concepts from Question 1 in your product assessment. 3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic (not Google) references.
Chapters 1-7 From Principles of Marketing Version 2.0 by John F. Tanner, Jr. and Mary Anne Raymond
One of the main functions of any business is to be able to use data to leverage a strategic competitive advantage. This feat hinges upon a company’s ability to transform data into quality information. The use of relational databases is a necessity for contemporary organizations; however, data warehousing has become a strategic priority due to the enormous amounts of data that must be analyzed along with the varying sources from which data comes. Since you are now the CIO of a data-collection company which gathers data by using Web analytics and operational systems, you must design a solution overview that incorporates data warehousing. The executive team needs to be clear about what data warehousing can provide the company.
Section 1: Design Document Write a four to six (4-6) page design document in which you: Support the need for data warehousing within your company and elaborate on the best practices that the company will adhere to.
Create a schema that supports the company’s business and processes. Explain and support the database schema with relevant arguments that support the rationale for the structure. Note: The minimum requirement for the schema should entail the tables, fields, relationships, views, and indexes.
Create an Entity-Relationship (E-R) Diagram relating the tables of your database schema through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix. Explain your rationale behind the design of your E-R Diagram. Create a Data Flow Diagram (DFD) relating the tables of your database schema through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix. Illustrate the flow of data including both inputs and outputs for the use of a data warehouse. The diagram must map data between source systems, data warehouses and specified data marts. The diagram should map data between source systems, data warehouses, and specified data marts. Note: The graphically depicted solution is not included in the required page length.
Section 2: Revised Project Plan
Use Microsoft Project to: Update the project plan from Project Deliverable 2: Business Requirements, with three to five (3-5) new project tasks each consisting of five to ten (5-10) sub-tasks. The specific course learning outcomes associated with this assignment are: Summarize how information systems represent a key source of competitive advantage for organizations. Develop information systems-related activities to maximize the business value within and outside the organization. Use technology and information resources to research issues in information systems. Write clearly and concisely about strategic issues and practices in the information systems domain using proper writing mechanics and technical style conventions. Click here to view the grading rubric.
Prepare a case study analysis on Case 29: “Whole Foods Market 2010: How to Grow in an Increasingly Competitive Market” found in the Cases section of your digital textbook.
Closely adhere to the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes.
Focus upon the idea of conducting a SWOT analysis with respect to Whole Food’s internal environment and use long-term objectives to remedy the issue presented in the case study. Please include the SWOT analysis with the four quadrants in the Appendix of your paper (after the References page). You can find the case study SWOT analysis template in Doc Sharing.
Assignment Checklist:
• Conduct a SWOT analysis on the case study company’s internal environment. • Create a case study analysis focusing on the company’s internal environmental issues through the development of long-term objectives.
For additional Assignment details see Rubric below.
Assignment 2-Learning Activities (20 Points)
There are two Learning Activities in the unit.
Part 1-Career Competency: Personal Branding
In Unit 2, you have already started the process of branding yourself through the Personal SWOT analysis and Outcome List. Take another look at your Strengths and Opportunities. Pull out the two to three words that resonate with you most that describe you. Remember, when you are out there in business, you are the product and how you position this product, depends upon you.
For example, you might be an Artistic Engineer or an Articulate Organizer.
By using your two to three word statements that are your tagline and brand, create a 30-second elevator speech (pitch) where you will sell your most valuable product, you. As a result of your pitch, why would people want to engage and conduct business with you? Why would people want to hire you? Always be ready with your branding statement and elevator pitch as one never knows when opportunity will knock. Oh yes, do not forget to close the deal too i.e., follow up with a scheduled meeting to talk further.
Learning Activity Checklist:
•Create your own branding statement with one to two adjectives and a noun i.e., your own tag line. •Create your 30-second elevator speech (product pitch). •Why would people want to engage and conduct business with you? •Why would people want to hire you?
Complete this Learning Activity by submitting your 30 second branding statement (elevator pitch) to the Unit Three Learning Activity DropBox so the Professor can learn more about you too.
In this Assignment on creating a 30 second elevator speech (pitch) you will engage in developing the following professional competencies:
•Personal Presentation and Professionalism by managing one’s own brand, career and advancement strategy; and delivering an effective elevator speech.
Discussion Question: (20 points)
Discussion Topic: VCA, RBV, and SWOT Analyses
Discuss how you can use VCA, RBV, and SWOT analyses to gain a stronger sense of what might be a firm’s key building blocks are for a successful strategy. Choose a Fortune 1000 company to demonstrate these aforementioned analyses.
Please remember to use APA citation (text and list references) to further validate your initial responses. Take time to review the responses of your classmates and provide your feedback.
Understanding unemployed people’s job search behavior, unemployment experience and well-being: a comparison of expectancy-value theory and self-determination theory, by Marten Vansteenkiste, Willy Lens, Hans De Witte and N.T. Feather
paper instructions: Discuss both the challenges and benefits to the future of project management architects will likely face as a result of BIM. You may choose to focus on the changes you consider most important. Your paper should have a thesis statement or premise. Cite specific applications to support your assertions in support of your premise.
My instructions: I already started the introduction of the paper, but it needs a 3 short paragraphs on the specified topic sentences plus a brief conclusion. attached some articles for reference only to gain more understanding of the topic. please try to use similar level of writing and vocabulary choices.
The company that I have to use is HTC Using the company that your instructor previously approved, apply Kotter’s eight (8) steps of change management to an HR situation you have selected for change. You will address all eight (8) of the Kotter steps, developing an action plan for each step.you may submit a four to six (4-6) page paper instead of the video submission.OR write a four to six (4-6) page paper in which you: 1.Ascertain how each of the steps applies to your specific organization. 2.Develop a strategy that illustrates how you would address each of the eight (8) stages of change: a. Establishing a sense of urgency b. Creating coalition c. Developing vision and strategy d. Communicating the vision e. Empowering broad-based action f. Generating short-term wins g. Consolidating gains and producing more change h. Anchoring new approaches into the culture
3.Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.
Note: If you choose to submit a video presentation, please also submit a one (1) page summary of your presentation.
If you choose the written paper, your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length
In-Line Industries (ILI) produces recreational in-line skates. Demand is seasonal, peaking in the summer months. ILI has forecasted the following demand in pairs of skates for their most popular line of skates for the next 8 months:
(view document for better layout)
Month Demand (pairs) March 900 April 1500 May 2500 June 3000 July 1400 August 1000 September 600 October 400
The company will have 500 units in inventory at the beginning of March and would like to have 1000 units in inventory at the end of October in anticipation of increased demand during the holiday season. There are currently 6 employees, each of whom can produce 220 units a month in regular time. The cost of hiring an employee is $1200 and the cost of firing an employee is $600. Labor cost per unit is $15 if produced in regular time and $20 if produced in overtime. The inventory holding cost is $2 per unit/month. Backorders are assumed to have a cost of $10 per unit/month.
Jack Stoner, the production manager, heard about “level” and “chase” aggregate plans and would like to know which would be more appropriate in this case for the next 8 months.
Assume that you have been hired as a consultant and that your job is to respond to Jack’s questions by developing the two plans he heard about and reporting to him in a memo the results of your analysis. Which plan would you recommend? Make sure to include in your analysis, in addition to cost, non-financial considerations such as customer service and other qualitative operational considerations.
Assume that Jack is also interested to know whether there is a production plan that would cost less than either the level or the chase plan. Include the plan in your report.
(provided is an excel sheet to help with calculations)
Please see the detailed instructions for this week for Unit 4. The first thing I will need is the Discussion response and will upload the 2 classmates’ responses as normal during the week :) 1.) Discussion Topic: Porter’s Five Force Analysis Choose an industry in which you would like to compete globally. Use the Five-Force method of analysis to explain why you find that industry attractive for business.
2.) Case Study Analysis Paper: External and Global Environment Prepare a case study analysis on Case 14: “Louis Vuitton in Japan” found in the Cases section of your Pearce and Robinson textbook. I attached the case study 14 but it might be easier for you to access it from the book J Closely follow the Case Study Analysis Template as I attached this as well. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of conducting a SWOT analysis with respect to Louis Vuitton’s external and global environment which includes the remote, industry, and operating environments. Be sure to include the SWOT analysis as shown in the Appendix of your paper (after the References page). Assignment Checklist: • Conduct a SWOT analysis on the case study company’s external and global environment. • Create a case study analysis on the company’s external and global environmental issues while focusing upon the remote, industry, and operating environments. For additional Assignment details see Rubric below as I attached this as well.
3.) Assignment 3- Learning Activities There are two Learning Activities in this unit. Part 1-Transform your Personal SWOT Analysis into your Professional Resume. Here is your chance to either improve your current resume or create a new one as graduation will be here before you know it. You will want to include this in your networking pages/sites, future employer application packages, and for the day of your interview to hand to the interviewer. The idea is to create a concise and effective way to promote who you are as a business professional. All of the hard work you have done in this unit will now pay off. There have been many types of professional resumes created in the past. There is one that can be utilized either as a 1-pager with a list of Actions/Results, or the traditional method that incorporates the previously mentioned list. The idea is to create the Actions/Results Resume for this Assignment. There is a sample Resume in Doc Sharing for your review. Here are some steps for you to follow. Click here to read the steps that you should follow for creating your resume. Learning Activity Checklist: •Articulate how to transform your Strengths and Opportunities into Actions/Results. •Create an Actions/Results Resume’ for the Assignment. I attached the resume example as well. For example:•Action Results Resume’ Example [http://extmedia.kaplan.edu/business/MT460/MT460_Unit_1_ActionResultsResumeExample.pdf] In this Assignment on transforming your Personal SWOT analysis into a resume you will engage in developing the following professional competencies: •Personal Presentation and Professionalism by developing a professional resume.
250 miles away from the city, is a small village with 45,000 population. The main sources of employment in this village comes from job opportunities at the university and one established company.
The Scenario:
A married couple both are employed in the company. The wife of which works at the accounting department looks at all the company's financial statements and overall financial position. On the other hand, her husband works as part of the company's hiring committee of which looks after recruitments. The chairman of the company's hiring committee has asked for the recruitment of an engineer that has the knowledge and experience to look after the "3D Technology" for the company. After headhunting, the husband managed to find 2 candidates for the position. He has picked a candidate with 5 years of engineering experience, who have asked for a high salary given his expertise. After agreeing to the salary offer, the wife disclosed to her husband that from a financial point of view, the company will go bankrupt after a year.
The dilemma: Should the chairman disclose to the new engineer the company's financial position, or remain silent and not disclose any information?
Part 1: TOPIC FORUM – Please write 400 words or more per question. Topic Responses will be critically graded on the thought quality of the response, work effort including the requirements for minimum length and number of references, research, and analysis. Write and edit the response in Microsoft Word, use the Spelling and Grammar Tool, and then copy and paste it into a reply to the topic thread in that week’s forum. All postings should meet professional standards in content, punctuation/writing style, and APA guidelines for citation of sources and should run approximately 400 or more words (4 – 5 paragraphs) per question; a minimum of 3 reference sources outside of the textbook is required.
Your responses should be thoughtful and representative of graduate intellectual ability. The purpose of this assignment is to reinforce the chapter learning materials in alignment with the course learning outcomes and to bring a deeper understanding of content through research, analysis, and examples on broader topics that go beyond the text.
Question #1 Of what is the current account generally composed? Is a current account deficit something to worry about? Why don’t exchange rates always adjust to correct current account deficits?
Question #2 The currencies of some Latin American countries depreciate against the U.S. dollar on a consistent basis. The governments of these countries need to attract more capital flows by raising interest rates and making their currencies more attractive. They also need to insure bank deposits so that foreign investors who invest in large bank deposits do not need to worry about default risk. In addition, they could impose capital restrictions on local investors to prevent capital outflows. On the other hand: some Latin American countries have had high inflation, which encourages local firms and consumers to purchase products from the U.S. instead. Thus, these countries could relieve the downward pressure on their local currencies by reducing inflation. To reduce inflation, a country may have to reduce economic growth temporarily. These countries should not raise their interest rates in order to attract foreign investment, because they will still not attract funds if investors fear that there will be large capital outflows upon the first threat of continued depreciation. WHO IS CORRECT?
Write a four to six (4-6) page paper in which you:
Analyze the questions associated with your chosen case study and discuss them using concepts you learned in this course. Explain your rationale for each of your answers to your chosen case study. Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length. Cite your textbook as a reference. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. The specific course learning outcomes associated with this assignment are:
Determine the considerations for and process of ethical business decision making to balance corporate and social responsibilities and address moral, economic, and legal concerns. Analyze selected business situations using the predominant ethical theories, such as utilitarian, Kantian, and virtue ethics to guide ethical business decision making. Determine the implications and impact of various civil liberty laws in the workplace, such as hiring, promotion, discipline, discharge, and wage discrimination. Use technology and information resources to research issues in business ethics. Write clearly and concisely about business ethics using proper writing mechanics. Click here to view the grading rubric.
Choose one (1) of the following case studies for Assignment 2:
Case 9.1: Unprofessional Conduct? Located on page 342 of your textbook
Do you believe the Board of Education violated her right to privacy? Were they justified in firing her? Explain two to three (2-3) major reasons why or why not. Was Pettit’s behavior unprofessional or immoral? Do you believe she was unfit to teach? Provide a rationale for your position. If teachers have good performance inside the classroom, should they also be held to a higher moral standard outside the classroom? Explain why or why not. Analyze five (5) behaviors you believe would show unprofessional or immoral conduct for a teacher.
This website is owned and operated by PFS Limited.
Company Registration office is at:
2875 NE 194st St 404, Miami, FL 33180
Edudorm.com provides writing and research services for limited use only. All the materials from our website should be used with proper references and in accordance with Terms & Conditions
