Questions and Topics We Can Help You To Answer:
Select a business or organization for which you will develop online/digital networked marketing recommendations.
Note: Non-profits, start-ups from platforms like Kickstarter, and friend/family businesses who have basic digital assets are appropriate for this project—do not select a big brand that has a highly sophisticated set of marketing activities already in place. You do not need to contact the organization to complete this assignment.
PART 1 Industry, Organization and Customer Discussion.
PART 2 Determine the story or narrative for you product service or idea.
PART 3 Analyze the current UX and optimization of digital assets.
PART 4 Identify relevant content and contextual placement opportunities.
PART 5 EXPLORATION: Develop an optimization plan to capture consumers’ attention and interest.
PART 6 AWARENESS: Develop an advertising plan to capture consumers’ attention and interest through Native or Contextual Advertising.
PART 7 Focus on richer engagement and commitment to the product/service/idea.