Public Relation Campaign

Section 1

Purpose for the topic

Increasing access to higher education in U.S is considered to be an economy campaign. First, America has the best-based colleges and university in the world. However despite the credible achievement higher education attainment has not been friendly to the economy competitiveness due to the skyrocketing tuition fees. This has made it difficult for the American parents as well as the Great Britain to invest in higher education (Brewer & McEwan, 2010). Due to the high rates many families are forced to borrow exceeding the credit card debt for the first time. This has really strained the middle class who have a great impact on the economy. When the tuition fees are made affordable most people will be able to access higher education institutions developing high skills to the students resulting in a skilled workforce that will attract more business efficiency which in return has a positive impact on education. Moreover thriving business create more job opportunities that lowering the rate of unemployment that strains the economy (Brewer & McEwan, 2010)

Objective 1: Increase college access for Students

In the U.S the campaign aims at increasing access to college because of affordability. He tuition fees is way high that what most people would afford (Pasque & Palgrave Connect, 2010). This results too many being locked out of joining the institution of higher learning. In Saudi Arabia, there is a limitation with accessibility (Smith & Abū, 2013). The tuition fees are not high compared to that of the U.S but they have limited facilities that can accommodate the students. In this case, the campaign goal will have to collaborate with the government to build up more institutions as well as expand the current capacity in the institution through expansion to both the colleges and universities.

Objective 2: Increase public awareness and support

In the U.S public awareness will place an important role due to the high abortion rates and the issue of women rights. The campaign goal will ensure that all women know their rights so that they will be able to tackle discrimination (Pasque & Palgrave Connect, 2010). The campaign will ensure that professionals are involved in order to help the women know their place in society and they have great potential within them. In Saudi Arabia, my campaign will aim at networking and create awareness especially for women to going the institution of higher learning (Smith & Abū, 2013). This is because cultural the Saudi Arabia has not fully acknowledged the importance of having educated women.

Section 2

Economic Scenario

Saudi Arabia economy is significantly influenced by it large oil reserves that form around 16% of the worlds reserve (Ramady, 2010). The excellent trends of the economy is an indication that with great policing of the education sector Saudi Arabia can overcome the accessibility problem of higher learning institution. Similarly U.S economy is one of the strongest economies in the world (Brewer & McEwan, 2010). This means that the economy can be able to subsidize the tuition fees that can be affordance to the large population of the U.S citizens and non-citizens who have a desire to join the best learning institutions in the world without necessarily straining the economy.

Political Scenario

America is headed by a president. It is more politically stable when compared to the Saudi Arabia that is headed by a king who is the head of the state as well as head of the government. The U.S political government structure is wide that enables it to tackle many issues pertaining America (Fukuyama, 2011). This is a sign that the implementation of policies towards the affordability of higher education can be made swiftly to ensure that many access it. However, the absolute monarchy in the Saudi Arabia, possess some complexity in implementation of higher education policies as the head of the Monarchy has to be in agreement with it (Zuhur & ARMY WAR, 2005). Despite that access can be attained if the message of the public campaign is well understood.

 

 

 

 

 

 

 

 

 

Reference

 

Brewer, D. J., & McEwan, P. J. (2010). ECONOMICS OF EDUCATION. Burlington: Elsevier Science.

Fukuyama, F. (2011). The origins of political order: From prehuman times to the French Revolution. London: Profile Books.

Pasque, P. A., & Palgrave Connect. (2010). American higher education, leadership, and policy: Critical issues and the public good. New York: Palgrave Macmillan.

Ramady, M. A. (2010). The Saudi Arabian economy. New York: Springer.

Smith, L., & Abū, A. A.-R. M. (2013). Higher education in Saudi Arabia: Achievements, challenges and opportunities. Dordrecht: Springer.

Zuhur, S., & ARMY WAR COLL STRATEGIC STUDIES INST CARLISLE BARRACKS PA. (2005). Saudi Arabia: Islamic Threat, Political Reform, and the Global War on Terror. Ft. Belvoir: Defense Technical Information Center.