Rolltop

Background

Rolltop is a computer development that incorporates the desirable concepts of a technological transformation in the contemporary world and future (Myrolltop, 2017a). The rolltop tends to characterise a laptop computer by its OLED-Display technology and a more modified duo touchscreen technology. The gadget has a lightweight to that of a mini-notebook and thirteen-inch screen, which clarifies its flexibility capability to transform into a graphics tablet. Moreover, a rolltop has a flat-screen of seventeen inches; a feature that its potentiality to serve as a primary monitor (Myrolltop, 2017b).

Rolltop is a technologically modified gadget that offers a reflection on the aspirations of a portable computer in the current day and future. The characteristics of a rolltop presume the partial image of a laptop that can be transformed into a tube-like computer. The development was focused on meeting the need for a computer related gadget that could offer multifaceted purposes. For that reason, it is deducible that rolltop exists as a portable device that may be used as a tablet or preferably a digital frame while serving as a laptop depending on consumer preferences within the ever-changing digital environment (Myrolltop, 2017a).

Target Market

Rolltop is a portable device that underlines government agencies and companies as its primary target market. Also, it targets the students of Information Technology and businesspeople by its offering for convenience.

 Situation Analysis

Rolltop is a significant player that can produce diverse forms of laptops considering that it competes with large corporations such as Toshiba and HP in the sale of computers and other related products. Also, it is a new technology thus the high chances of grabbing market extension. However, the company participates in the very strong market owing to technological advancements. For that reason, the brand receives a lot of threats from the large groups in the market due to technology-based differences.

Rolltop is a fantastic concept regardless that limited attempts to its pervasiveness have been experienced. It reflects the likelihood of experiencing high magnitude and chances of computer transformation in future owing to the changeability of a computerised environment. It demonstrates the power of innovation to unveiling the betterment of computer designs and interfaces from one generation to another.

The Rolltop technology fails to offer substantial value concerning its capabilities over the previous inventions on computer designs in the digital market. The product lacks adequate features to defining its advantages and uniqueness to outdo the recent computer designs. The innovation unfolds a tireless experience through its use despite the small unique elements to validate consumer loyalty. The video shows a technology that proposes the transformation of traditional computer designs by establishing slight variations on the novel techniques. It deduces chances to the termination of keyboards and also the mice (Myrolltop, 2017c). However, the exception of mice or even keyboards in a Rolltop design does not ensure its profitability because the functionality of the Rolltop tends to employ similar procedures in the traditional computer designs. Like the conventional devices, the video denotes that for one to operate a rolltop, his or her hands need to be at rest and should be near the device to reach its controls. Moreover, it is important to note that the significant feature of a rolltop is the incorporation of an OLED screen (Hornyak, 2011), whereas most of its characteristics as shown in the video are already in the market thus the limited chances to grabbing market penetration and competitive advantage. For instance, Samsung Corporation advocates for a similar feature of flexible OLED-screen in its products.  For that reason, the similarity of features between Rolltop and other digital products on touch capabilities denies Rolltop the potential to validating its acceptance in the market.

Marketing Strategy

In response to its failures, a customer-based marketing strategy by pricing and promotion would be appropriate to influencing its success in the market.  It should find ways of providing its services to the market at justifiable prices than the prices of its competitors. Also, different promotional strategies including brochures, web Ads and press Ads are effective ways of creating its image across the world (Disha Experts, 2017), since it is a new technology in the market. 

References

Disha Experts (2017). Topic-wise Solved Papers for IBPS/ SBI Bank PO/ Clerk Prelim & Mains (2010-16) Banking/ Economy/ General Awareness. Disha Publications