Developing Style and Tone

            Question 1

            You view implies to writing from the readers point of examination instead on writing from a personal perspective.  This therefore involves establishing oneself on the position of the reader by identifying the things that as a reader would make you happy and those that you would love to read (Pg.268).  The information should therefore be enough to ensure that the mutual questions and concerns are evaluated fully.  The massage should therefore be considerate a courteous because the massages that are associated with eliciting positive messages derives direct positive responses from the readers. The theme of the massage should be emphasized while making considerations to those elements which hold greater concern (Pg.268).  For instance in writing business reports, letters as well as emails making emphasizes on what the readers need or want to understand is most likely to generate good will and result in positive feedback.

            Question 2

            You view is relative to audience significance in achieving effective communication because it helps in establishing a respectful and a good relationship between the readers and the writer because it address them directly with the use of  second person and  active voice not rather than using the first person perspective alone (Pg.267).   The ‘’you’’ view additionally ensures that the audiences fully understand about the issues that are being raised as it attempts to emphasizes on how the audiences will benefit. This is mainly because the ‘’you’’ view is based on trying to establish  what  the audiences want, things that they need to know as well as what s there for them (Pg.267).

            Question 3

            The ‘’you’’ view can be utilized in business communication by not focusing on self perspective. The receiver’s issues, emotions, circumstances and possible reactions should be considered (Pg.269). This therefore involves communicating by utilizing and emphasizing based on the readers interest which helps in winning their attention. This involves creating a favorable business atmosphere where the targeted receivers are motivated to read the massage. This involves delivering messages that are characterized with positive messages in order to gather positive responses even in unfavorable situations.  This can be utilized by creating a good relationship with the clients where the business clients will know that the organization values their presence (Pg.269). For instance in business individuals tend to consider their perspective thus ignoring the issues and concerns of the customers which may result in negative responses.

 

            References

Chapter 8: Writing Emails, Memos and Letters. Developing Style and Tone