WRITING PROPASALS

            According to the authors in the book, writing that works, the authors offer concise and clear guidance on the writing process and various models that are largely implemented in the real work place situation.  This book sets a standard from which the current professional authors refer to. This book reveals the significance of technology in the offices and majorly addresses the current business type’s documents both in online platform as well as on print media. The book therefore offers enlightening guidelines on the appropriate selection of the medium for communication, presentation and documentation. The book also provides advice on the landing and maintenance of job in the current economy (Oliu et al 2016).

            The book is one of the most comprehensive guides to business men and business students as it educates them on the key points that they ought to follow while writing a business proposal. The book insists on persuasiveness while writing the proposal. The tone and the language used while writing should be persuasive so as to attract more and more customers into the business. A well written proposal will ensure that the requirement that favors the buyers’ needs is communicated effectively. While the business capabilities are communicated to the buyers assuring them of satisfying their needs. Once the information in the proposal is persuasive, the seller tends to be persuaded to purchase goods and services from the business.  Communication is an important element in the book hence all professional business people ought to have a well-established and organized information flow in writing and in organizing their business. This helps business students to be able to apply some of these important elements in real world situations in their careers.

 

References

Oliu, Walter E., Munger, Roger., Brusaw, Charles T., & Alred, Gerald J. (2016). Writing That Works, 12th Ed.