Follow Your Dreams
We all have our goals and dreams that we would want to achieve in our lives, though most people are not working towards them. In the advertisement ‘Want It All’ by Nike, the focus on goal achievement is in concern to having dreams and using energy to achieve them. Just like in all the other adverts by Nike, this advert is all about dreaming and reaching those dreams by focusing on positive energy and celebrations. This advert tries to inspire the people in the society to dream big and work hard to follow and achieve these dreams. There are three strategies that this advert uses to pass across the message of dream achievement and they include ethos, pathos and logos.
The advert begins with a boy named Dante standing beside a basketball court where he is watching a basketball game with enthusiasm. The way that he reacts as he watches the games helps to define his interest in the game and his desire to become a great basketball player. He dreams about playing basketball in the neighbourhood court and finding himself in the NBA training court. The training court shows Dante the young player, and other kids practising with Lebron James a famous basketball player for the NBA. The advert also goes further to show Dante dribbling in his own room while watching LeBron James, then playing for Duke and signing for the Cleverland Cavaliers. The advert ends showing the young player as an accomplished professional basketball player, hence illustrating accomplishment of goals and achievement of dreams.
As a form of motivation, this advert uses a famous accomplished basketball player LeBron James which outlines the ethos of the advert. Using LeBron, a famous NBA player raises the credibility of the brand, which acts as a form of motivation for the Nike customers to always choose this brand given that even famous players also chose it over other brands. This advert is effective, in that the society can relate to the quality of Nike products with the fact that they are chosen by the famous individuals like LeBron. Ethos is displayed in the advert in the fact that there are no ethical issues that are brought out in the advert. All that this advert does is bring out the theme of dreaming and success. The credibility of the Nike logo is used in the advert to illustrate that every famous individual in the society was once a dreamer, but through hard work, they were able to achieve their dreams. The advert also does a great job in showcasing the success of LeBron James as an NBA player which persuades more people in the society to understand and watch the NBA games more.
Pathos is an element that helps to persuade the audience’s emotions in order to help them understand concepts better. The element of pathos have also been Cleary presented in the advert, in the sense that every individual in the society has dreams and it is the desire of every individual to do their best in their chosen fields of specialisation. The advert represents the desires of people in all age groups whether young or old and their desires for success. Trying and hard work is what is used in the advert to differentiate those that attain their dreams and those that fail. The people that win are the ones that constantly try and work hard without giving up and this is represented by Dante the young player that works hard without giving up and ends up becoming a professional Basketball player. The advert acts as a form encouragement to the young children that wish to become professionals in their chosen fields to always practice in order for them to become better and end up becoming successful. The concept of practice and the role that it plays in helping one to become successful is brought out in the way that LeBron trains the children and stresses on the importance of practice in making perfections. Music is effectively used as a form of pathos, the music used in the advert is similar to the ones that are normally played in basketball courts during the games, which greatly help to connect the audience with advert. The section where there is the counting from one to nine followed by the words ‘That’s what I do for the battle’ works effectively to bring out an emotional perspective of this advert and it is very memorable. In the overall, the advert brings out an emotional perspective to the audience.
The element of logic is effectively brought out in the advert on the aspects that the ones that keep trying are the ones that end up as the winners. It is universally accepted that winning is the end product for the people that do not stop trying. Teachers and parents constantly encourage the students to keep trying and working hard so that they can in the end achieve their goals. The advert brings about the importance of perseverance with the young Dante finally getting a score after a series of practices. LeBron only becomes a successful NBA player after working hard and never giving up. Logic is effectively used in this advert to show the logic of constant practice in order to achieve success.
This advert is effectively formulated to help connect the audience to the Nike Brand. The whole sequence of the advert is designed in such a manner that it entices the audience to always keep trying and following their dreams. Most of the times, people lose hope and leave their dreams at the middle feeling that they are failures. This advert however encourages everyone to keep trying without losing hope just like Dante did and he needed up becoming a successful professional basketball player. The young player did not let one mistake stop him from achieving his dream and he helps illustrate the need to push on at all times.
In the overall, this advert ‘Want It All’ by Nike is a perfect example of motivating the masses. The aim of Nike brand is to ensure that they create a winning culture among the masses. The advert was meant to help motivate the masses to take more steps in their dream achievement journey. The goals it convinces the audience that nothing is impossible with an individual that is willing to put more effort without looking back. This advert celebrates victory and dream achievements with constant practices and hard work.
