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Paper instructions:

Global brands assignment – Using Interbrand’s “Best Global Brands 2017” analysis provided.
1)      List and describe 2 trends which appear to be driving consumer behavior?
2)      Within Interbrand’s analysis, is listed the 10 components that they evaluated to determine the leading global brand list (page 30).  Pick 2 of these capacities and reflect on why, in your opinion, these qualities influence value creation and consumer loyalty.  
3)      Evaluate 2 of the top 10 brands and explain why you believe that these brands have been successful globally.