Questions and Topics We Can Help You To Answer:
Paper Instructions:
Guide lines:
This is where feasibility analysis fits in. Your job is to conduct a mini-feasibility analysis of a “professional” pitch from the Shark Tank TV show.
This assignment should be no more than three pages total (single-spaced, 11-point font). As with the case assignments, it is imperative that you connect to the course literature as part of the assignment. In other words, be sure to include in-text citations, references and a reference list (as appropriate).
Also, you are encouraged to access outside industry or market reports, competitors’web pages, or other information to inform your feasibility.
Your submissions (crafted in Microsoft Word, please!) should answer the questions found below, individually and in the order they are posed. Please clearly mark when you start a new question by starting a new paragraph—don’t intermingle the questions, please!
2) Describe the main opportunity(s) involved in your selected pitch. Highlight parts of the feasibility of the business concept involved in your chosen pitch by describing the characteristics of the opportunity and related concept (or at least the entrepreneurs’ understanding of the issues) below. If they are not explicit about these, please infer and justify why as appropriate. Help do a bit
of feasibility analysis for the entrepreneur (see week 3 asynch materials and applicable readings). Please use outside sources such as industry or consumer reports, competitors’ web pages, or statistics about the market to amplify any information you might need. Be sure to note any references and citations.
Some of the main issues are:
a. That they have the “right” customer
b. That they have the appropriate way to reach that customer
c. Their main source of differentiation and value-add over the next best alternative
d. Customers’ willingness to pay the price (in line with point c above regarding value-add)
e. The price-cost relationship (such as margins, profitability, tech development, etc.)
f. Industry features and dynamics
g. Their ability to deliver on the concept as described
3) What are your conclusions about the feasibility of the opportunity(s)? What factors lead you to make this assessment? Be specific and address each opportunity. You don’t have to agree with the “sharks” on this; they might be looking at different factors than you are.
4) What are the three or four overall takeaways (lessons learned) from watching this pitch and the comments of the “Sharks” for your own entrepreneurial career and feasibility analysis? This is an important part of the assignment, so make sure you put inappropriate thoughts and connections.
Shark tank video link: https://www.youtube.com/watch?v=k3PY_p_M-8w
In the attachment are the assignment guidelines, the three readings, and notes that are required to reference back to. I also started a first drift (attached here Draft 1 with helpful notes and pointers and there's another attachment called paper notes)
