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The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s strengths, weaknesses, opportunities and threats.  Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company’s goals and objectives. Outcome Met by Completing This Assignment Employ effective planning processes to develop strategies, goals, and objectives in order to enhance organizational performance and sustainability.  Instructions and Case Background Note: Before starting work on Project I, you must read the Project 1 rubric very carefully.  You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways.  Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways′ CEO requesting an assessment of the airline’s ability to meet its long-term goal to become a “major U.S. airline” and the subsequent steps it needs to take to reach that goal.   You will use the course materials for weeks 1 – 3 and your research findings based on the Silver Airlines′ links below. This information will allow you to perform an analysis on the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats toward its long-term primary goal of becoming a major US airline.    You will complete a SWOT Table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives.    Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Puerto Rico.  Expanding its flight routes within the Caribbean, makes the company the highest volume airline to the Bahamas and the Caribbean.  In addition to its Bahama and Caribbean flights, Silver Airways serves the southeast and a few northeast states. Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft and the acquisition of Seaborne Airlines should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines. Your analysis, SWOT Table, goals and objectives must be supported by a logical and well-reasoned evaluation of the facts ascertained from the course materials and links provided.   Research Links Silver AirwaysSeaborne AirlinesSilver Airways/SeaborneAirwaysSilver Airways Announces Major Strategic Growth Developments and New Leadership You may do additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table and goals and objectives. Note:  Your report must be based on the results of your own research. This means that you will research and draw your own conclusions, which must be supported by your independent research and the course materials. You are precluded from the use of any existing SWOT analysis, SWOT Table, and goals and objectives ascertained from anyone else′s source material (e.g., internet sites, for-pay websites, pre-prepared documents, video resources, and the like).  A zero will be earned for not doing your own analysis. How to Set Up the Paper Create a Word or Rich Text Format (RTF) document that is double spaced.  Use 12-point font.  The final product will be 4-5 pages in length excluding the title page and reference page.  Write clearly and concisely.  Create a title page that provides the paper′s title, your name, the course number, the section number and your instructor′s name. Use the following headings and instructions to complete the project: Introduction Write an introductory paragraph.  The introductory paragraph is the first paragraph of the paper and used to tell the reader the reason the paper is being written and highlighting the main points to be covered in the paper.  It tells the reader what to expect. Generally, a paper’s introduction is the last part of the paper to be written. SWOT Table Using the research from the websites provided and any additional research, complete a SWOT Table for Silver Airways using the format below.Provide a minimum of three strengths, three weaknesses, three opportunities and three threats. See the grading rubric for specifics and further guidance. Provide an in-text citation for each item presented in the SWOT Table.  Strengths Weaknesses                 Opportunities Threats                 SWOT Analysis:  Silver Airways Write a paragraph for each quadrant in the SWOT explaining the rationale for each of the criterion within each SWOT quadrant.  Support your reasoning. Remember, there must be a minimum of three criteria in each quadrant. Goals and Objectives You will now begin to build the framework for the Strategic Plan to be developed. Identify and explain three (3) major goals that the company should attain based on its acquisition of Seaborne Airlines,  with explanations as to the importance of each goal and why the goals are relevant to the company’s long-term goal of becoming a major US airline. You will then define and discuss at least two objectives for each goal.Make sure to use the research and course materials to support your analysis.  The framework for your goals and objectives must be as follows:    STRATEGIC GOAL 1 Identification and explanation of Strategic Goal 1 – Provided by the student Strategic Objectives:  Students will define and discuss at least two objectives to drive the Strategic Goal STRATEGIC GOAL 2 Identification and explanation of Strategic Goal 2 – Provided by the student Strategic Objectives:  Students will define and discuss at least two objectives to drive the Strategic Goal STRATEGIC GOAL 3 Identification and explanation of Strategic Goal 3 – Provided by the student Strategic Objectives:  Students will define and discuss at least two objectives to drive the Strategic Goal Conclusion Create a concluding paragraph.  The conclusion paragraph highlights the major findings covered in the paper. Not every finding in the paper can be included so you must select the key findings to highlight.          List References                                                          Use the checklist below to ensure your paper′s compliance with assignment instructions. .   Checklist Specific Project Requirements   Proofread your paper   Read and use the grading rubric while completing the paper to ensure all requirements are met that will lead to the highest possible grade.    Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.    Contractions are not used in business writing, so do not use them.     Paraphrase and do not use direct quotations.  Paraphrase means you do not use more than four consecutive words from a source document.  Removing quotation marks and citing is inappropriate.  Instead put a passage from a source document into your own words and attribute the passage to the source document.  There should be no passages with quotation marks.  Using more than four consecutive words from a source document would require direct quotation marks.  Changing words from a passage does not exclude the passage from having quotation marks.        You are expected to use the research and weekly course materials to develop the analysis and support the reasoning.   There should be a robust use of the course material.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa.  Changing words from a passage does not exclude the passage from having quotation marks.      Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.   You may not use books in completing this problem set unless part of the course material.  Also, do not use a dictionary, Wikipedia or Investopedia or similar sources.   Provide the page or paragraph number in every in-text citation presented.  Since the eBook does not have page numbers, include the chapter title and topic heading.  If using a video, provide the minutes and second of the cited material. Step 3:  Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student′s final product and therefore ready for grading by the instructor.  It is incumbent upon the student to verify the assignment is the correct submission.  Where Turnitin is available students are encouraged to modify their paper where warranted to bring the paper into compliance with proper citation requirements.) Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one′s own work.  You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course.   You also will not reuse any portion of previously submitted work in this class.  A zero will be assigned to the assignment if self-plagiarized.  Faculty do not have the discretion to accept self-plagiarized work. NOTE:  All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse.  You are expected to understand the Academic Dishonesty and Plagiarism Policy (see syllabus), and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).