Research on Etisalat Company Internet Business

Introduction

                 Emirates Telecommunication Corporation (Etisalat) is one of the most successful companies operating in the Middle East. The company’s headquarters are located in the UAE and it operates within various different regions. Some of the most common regions that the company operates include Middle East, which is its main market, Africa and Asia. Moreover, the company has also point of present (pop) in the American market. The company is entitled to provide various services within these regions. Some of the services that the company provides include telecommunication.

The company also provides media and equipment services. Another significant service that the company provides is consultancy services to most of the international companies. This indicates that the company has been successful on its business services. For example, the company was rated among one of the most 500 valuable brands worldwide. The company holds very strong brand strength and it is mostly recognized for various innovative strategies. This paper provides information about the company’s Internet Web. The paper also illustrates how the company operates its businesses through this website.

How the Etisalat handles Business through its website

                The company provides various business services through the website. This means that the company provides information and makes online transactions concerning their products and services. In order for a customer to be allowed to conduct business with the company through its website, he /she have to comply with the set rules and conditions. Customers are entitled to fill an application form that contains various conditions and terms of the company. Customers are also entitled to fill order confirmation form that contains all the necessary information relating to the products and services offered. The other significant issue is that in order to receive various services and products offered by the company, customers are entitled to fill registration form. Customers are entitled to provide their personal, billing and delivery on the registration form.

                  The company also manages to control access of data. This means that the company has the right to control various computer data that is stored in its website. In order to enhance effective business operations with its potential customers, the company enhances the recommended privacy. The company’s policy tends to change with time and all clients are notified in time. The company also has employs the recommended data collection and protection policy of which it is in accordance with the UAE law.

Services Offered through the website 

                 The company offers various services through its website of which it is able to connect with a large number of customers in the regions that it operates. Some of the services that the company offers include advertising its products, making sales through the website and notifying customers on any issues that may arise within the company’s operations. While advertising its products, the company establishes some of the creative ways that will attract a large number of new clients. For example, the company introduced the new Internet TV platform that enables customers to get the updated with various operations enacted within the company. Through the TV platform that is accessible on the company’s website, various online programming features are offered. Some of the programming features that help the company to connect with its customers include various social media features. Examples of these features are sharing of content, commenting and commenting on the operations and activities enacted by the company.

Advantage of Etisalat Conducting Business on the InternetReach

                One of the main advantages that company achieves for conducting business on its website is that it manages to reach a wide range of customers. This means that the company is able contact with all its potential customers anytime in any regions that it provides business services. It is evident that online trading reaches a wide number of new clients on daily basis. Many customers tend to rely on Internet marketing because they have an advantage of choosing all the preferred products direct from the producer. Moreover, this method of reaching and contacting with customers is open all the time.

 

Cost Reduction

             The other advantage is that the company manages to achieve is that it manages to make savings in matters related to costs. For example, the company manages to reduce paper work and employees’ time that would be used while making various advertisements. The other advantage the company manages to achieve is that the website maximizes all marketing investments.This means that the website leverages the Internet as the marketing channel for the company.

Disadvantages of Etisalat Conducting Business on the Internet Security

               One of the disadvantages of the company relates to security issues. There have been reported issues of viruses and other threatening security issues on Internet business and therefore this tends to be a major disadvantage affecting the company’s online business.

Access

              It becomes difficult in some areas to access and reach the potential customers because failure in networking coverage. In order for the company to do business with its customers through the website, it must be able to contact with its customers of which in some cases becomes difficult because of either network or power.

What the Company want to achieve form the Internet

             The company has various objectives that it wants to accomplish while conducting business on through the website. One of the targets is that the company wants to get a large number of new clients in order to make more revenues. The other target is that the company wants to be in touch with its customers all the time. Moreover, the company aims at advertising its products and services to many clients as much as possible.

Comparing Etisalat with Their Competitor (Www.Du.Ae)

             Etisalat seems to have a high market advantage compared with their competitor. This is because the company is related among top three well performing companies in the Middle East. The company also has an advantage of having a strong brand strength compared to its competitor. This means that the company holds the largest market share in the Eastern region in comparison to its competitor. The other advantage that the company holds in comparison to its competitor is that it manages to solve the local market challenges compared to its competitor. All this market advantages can be derived from both of the company’s website. Another significant issue is that in terms of usability, it is easy to use and access information in Etisalat website. This means that customers are more convenient while using their website.

Etisalat Business Technology

              The main business technology of the company is provision of telecommunication services. The company also deals with Research in Motion (RIM). Another area that the company deals with is wireless innovation. However, it main area of operation is offering various telecommunication services. The company has been the telecommunication provider since 1976. Being one of the most influential companies in UAE the company manages to serve many clients in the area of telecommunications. One of the most areas in telecommunication that the company has been very much successful is provision of Mobile phones. The company manages to enjoy a large market of mobile phones in the whole of UAE.

             In order to provide the best and recommended telecommunication services the company employs about 53,000 permanent employees. Through this employee, the company manages to provide services to more than 107 million customers. The company also enjoys large market of the blackberry phones. Making blackberry sales is one of the areas the company manages to attract many revenues from the wide market share.

            The other business area that the company enjoys is the provision of in-flight mobile services. By April 2009, the company reported to have reached about more than 56,000 potential customers. The in flight mobile service is one of the main areas of innovation that the company has managed to provide to its customers. The company introduced these services through the Aero-mobile system. The company is the leader of the in-flight mobile services worldwide. This indicates that the company does very well in the telecommunication sector.

Conclusion

            The above information indicates that Etisalat is one of the most advanced companies that has emphasized on the use website for its business operations. The company uses the website to contact with its potential customers all over the world. Some of the advantages it gets from the use of website include that it manages to reach many customers and reduces various costs. However, the company also manages to experience disadvantages of using this service whereby it is very unsecure. Etisalat is the main market leader in telecommunication services.

References

ETISALAT BANKS ON ENDAVO MEDIA'S INTERNET TV PLATFORM. (cover story). (2009). Worldwide Telecom, 21(5), 1-2.

Etisalat a Global 500 brand (Etisalat a Global 500 brand). (2012).

Etisalat has the highest global customer base for in-flight Mobile Service. (2009). Arabia 2000,