Questions and Topics We Can Help You To Answer:
Paper Instructions:
ESSAY 1 INSTRUCTIONS
A company that has grown to be a stable ‘going concern’ has many choices to make when considering the future of the company. Among the considerations, is the examination of new, untapped markets: what are the most obvious, large, dynamic markets and industries that offer the greatest opportunity for long-term success? This likely involves new technologies, new methodologies, new products and services … where increasing customer demand leads to yet newer and more improved products and services that leapfrog one another year after year (i.e.: “feature creep”). Consider Apple. Amazon. Facebook. These are companies that operate within industries, serving customers (sets) within specific markets. This is the main consideration of this week’s essay assignment.
1. Identify potential niche markets within the selected markets/industries that best fit your company’s scale and capabilities:
• Why do you think that your company will be successful if entering these niche markets?
• What core competencies/capabilities do your company have to support your entry?
2. Identify ten (10) promising, sustainable, dynamic growth-industries and/or markets today, and provide a brief overview of each.
• Of these “super markets,” choose three (3) that you could potentially enter. Explain your selection.
• Apply the “Innovation Radar” tool to your business, and explain what it reveals about your ability to enter new emerging markets.
3. What products will you offer and what advantages do they provide over the incumbent competitor’s products in this space? What do you bring to the party? Many people use the terms interchangeably. Are they? Explain the differences between an “industry,” a “market,” and “target customers.”
Create a 1,000-word minimum length essay in MS Word, not including an abstract, the required essay cover/title page or references. Current APA formatting, correct grammar/spelling, and at least 2 references are required. Submit through Safe Assign.
This assignment is due by 11:59 P.M. (ET) on Monday of Module/Week 2.
