Marketing Project
The product section of the marketing plan
The product is known as the sponge bed and it is not just a brand name but it is a product of its own design. The product should take form of UV lamps and a size of a torch such that by just lighting flashing on the sponge, all the germs are supposed to be distorted. The product should also take a form of a fluid such that it is sprayed over the sponge to destroy all the germs found. The product should be of different wave length, intensity and beam spread. The product is to be packed in a box and inside it a guideline on how to use it will be attached to ensure efficiency of the product. The product is expected to serve two purposes; it is supposed to act as a cleaning agent for the sanitary of the dishes as well as to maintain the sponge in a good condition for a longer period due to its reusable nature. For the start, the product will serve as a dish sanitizer however in the long run with expansion in the production; many services will be yielded for the product. Additionally, the product is aimed to be cost effective to attract a wider market that can help it manage competition (Armstrong & Kotler, 2015).
The product by its nature is expected to manage the competition which is caused by other companies with products that serve the same purpose for example soap companies. The most challenging competitive feature is the reusability of the product (Armstrong & Kotler, 2015). The product is targeting homeowners at the age of 30 years who can effectively use the guideline in transforming the food particles filled in the sponge into a brand new sponge.
References
Armstrong, G., & Kotler, P. (2015). Marketing: An introduction. 12th edition p236-259
