E-Marketing Competitive Analysis Tentative Time Table

Assessment Introduction

Product: Asus Intel core i5 laptop.

Model: Intel Core i5 5200U (2.20 GHz)

4 GB DDR3L Memory 500 GB HDD

Intel HD Graphics 5500 1366 x 768

Windows 10 Home 64-Bit

DL DVD±RW/CD-RW

Price $402.99 + Shipping (Terms and conditions apply).

Cost. $399.99

Promotion: Free shipment for members within three days.

Communication: Online through the company’s website (Monippally, 2013).

Place: On the company’s website.

Convenience: Shipment done within 5 business days (Carswell, & Hurley, 2015).

Possibilities

Recommendations

The company should have allowed the customers who buy goods on the first day of the week get a free shipping too within 3 – 5 business days. This could have attracted the attention of many clients thus being it easy for the company to attract many customers. Furthermore, clients could have been allowed to enjoy a free shipment on the purchase of the product from the company for the first time (Monippally, 2013).

Lessons Learned

Customers are mainly attracted by promotions, promotions create the awareness of a product thus making many people to buy the goods. In addition, being a member of the company makes it easy for a person to be able to enjoy many offers and this consequently attracts new customers who tend to become members too (Monippally, 2013).

Executive Summary

Product:

How does the product compare to its competitors?

The product compares to its competitors because it has enhanced specifications which other laptops do not have. The laptop has a large internal storage capacity of up to 500 GB (Monippally, 2013). This can allow a person to be able to store large amounts of information without having any freezing problems. Compared to other ordinary laptops, it has a random access memory of 4 GB which makes it easy for the laptop to perform at a very first speed without any problems. Ordinary laptops have a maximum random access memory (RAM) of 3 GB which makes it hard for such laptops to work in different conditions simply because they keep freezing (Carswell, & Hurley, 2015). The product has a 2.20 GHz processor which enables the computer to be able to carry out different tasks without crashing or otherwise freezing. Since the laptop has a large storage capacity, a good random access memory speed of 4 GB, the laptop can be used to do any type of jobs. This jobs include, storing information, for music and entertainment, and in the cyber cafes. The laptop has very good specifications but its price is also customer friendly and this makes it to outsmart its competitors in the market.

What features sets the product apart from its competitors?

This product has a lot of advanced features making its competitors not to match it (Monippally, 2013). The following are the features which make the product to stand out from its competitors: large storage capacity of up to 500 GB, large processor of 2.20 GHz, a high random access memory of up to 4 GB and an Intel core i5. The laptop can therefore be used by anyone regardless of the type of job. This is because has a very processing speed and it cannot therefore freeze when being multitasked. Furthermore, its hardware components are very strong and durable and they coordinate well with software components thus making it easy for the laptop to carry out different commands in a very good way. This features make the laptop very convenient since it guarantees good performance in any time of jobs (Mintzer, Arden & Entrepreneur Press, 2014).
What needs does the product satisfy for customers?

The product satisfies storage needs, first speed needs, durable hardware needs and convenient need. This is because most customers are mostly concerned with laptops which can be able to process information within the shortest time possible, can be able to store large sums of work, and is durable and convenient (Monippally, 2013). This is therefore a laptop which can be depended on since it has specifications which customers are loo for. Most laptops which have a large storage capacity of up to 500 GB tend to have small RAM speed of 2 GB. This makes the laptop very inconvenient since it freezes when the storage capacity is almost full. This makes it hard for a person to be able to work effectively because the laptop keeps on freezing thus limiting the type of work output (Carswell, & Hurley, 2015).

What quality is expected of the product from its particular brand?

            The product is expected to provide the following quality requirements: high definition graphics, good sound output, very first processing speed, high storage capacity, and a long lasting experience (Mintzer, Arden & Entrepreneur Press, 2014). This laptop has a very good screen resolution which makes it to be able to provide a high quality screen resolution. The laptop also has a 17.5 inch screen and this makes the view of the laptop to be good since it is wide and it also produces high quality videos (Ledford, Tyler & Teixeira, 2013). The laptop has good speakers which enable it to produce very perfect audio. The high quality speakers perform very well at whatever volume, and this protects them from getting spoilt thus providing good sound output. The laptop has a 2.20 GHz processor, in addition, it has a 4 GB RAM which works hand in hand with the processors in making the laptop to be able to process information at a very first speed thus preventing it from freezing (Monippally, 2013). The laptop has good hardware components which strong and durable. The hardware components also work well with the windows 10 operating system thus making the laptop to provide a very long lasting experience.

What type of additional product support/warranty is attached with the product?

            The product has a warranty of up to 1 year. This makes the user to be free while using the laptop since it can be able to serve him or without any problems (Monippally, 2013). In case of any problem before the warranty is over, the customer can return the laptop to the near care centre where it will be fixed free of charge (Ledford, Tyler & Teixeira, 2013). On the other hand, the support offers free upgrades thus the customers can be able to upgrade their laptops free of any time after buying the laptop. In case the product gets spoilt while being shipped, the support team will take care of the problem. The customer will therefore be able to receive additional support which will make him or her to use the use the laptop in a very convenient way without the fear of not performing well (Mintzer, Arden & Entrepreneur Press, 2014).

Price:

Are there discounts offered for the product if “add-ons” are purchased?

The company offers a one year premier membership and a refund of $25 when one uses the American Express Card (Monippally, 2013). This not only allows the customers to be able to enjoy the membership of the company, but it also allows them to be able to get $25 off the products that they will be purchasing from the company. The company therefore allows the customers to be able to enjoy its services if the add-ons are purchased hence attracting more customers to the product (Carswell, & Hurley, 2015).

Is the product on sale?
            The product is currently on sale and it can be bought on the Newegg online shop. The price, and the specifications are listed the company’s website hence can be able to know how much it costs and what the product contains. The website offers all details of the product, moreover, it also provides the shipment information and the warranty covers. This ensures that the customer purchases the product knowing the process that it will take before he or she finally receives the purchased goods (Monippally, 2013).

What is the value of the product to the buyer?
            The product is very valuable to the buyer since it can enable him or her to be able to carry out different tasks using the laptop. The customer can use the laptop in many ways and this includes listening to music, it has a high quality sound and video graphics (Carswell, & Hurley, 2015). This makes it easy for the user to be able to carry out different activities at ease without any problem. The laptop’s performance is very good and the customer can be able to enjoy the services that it will offer him or her. The customer will also enjoy the warranty and the upgrades that the product may require. The laptop is very convenient and it can also be able to carry out a lot of tasks hence giving the buyer whatever results he wanted (Monippally, 2013).

Are accessories offered in the price of the product?

            The e-Competitor 2 is offered on the price of the product thus making it easy for a person to get both products when he or she was buying the laptop. The accessory comes with a discount of a certain percentage before being added to the product. Hence the buyer therefore gets the discount of the product and the laptop at the same time (Monippally, 2013).

Specific price for target audience?

The specific price for target audience is $399.99 + $2.99 for shipment of the product to the specified destination. The company therefore helps the customers to be able to buy their products without any problems since the goods are shipped to their home destination.

Promotion:

Are there advertisements?

The company advertises its goods Online, social media ads and on the television. Advertisements have really helped the company to be able to attract many customers (Mintzer, Arden & Entrepreneur Press, 2014). Furthermore, most people are also able to understand how convenient the company is thus buying products from the company. The social media has been the best platform which the company uses to advertise its products (Ledford, Tyler & Teixeira, 2013). The social media has therefore seen the company increasing the number of customers buying the products from the company (Monippally, 2013). The products company has also realized more profits from these advertisements thus making it easy for them to be able to reach their marketing goals.

Are there product reviews?  

The company allows a customer to rate the products that they have bought thus making it easy for new customers to review (Carswell, & Hurley, 2015). The customer also rates the services offered by the company up to five stars. After rating the services offered by the company, one is also allowed to comment thus providing the reasons as to why he rated the company according to the stars that e or she rated the company (Monippally, 2013).

Seasonal promotions for sales or discounts?

The company has seasonal promotions and discounts for different types of customers. The company offers different promotions and sales discounts to customers according to their group, whether they are students, women, or women. The discounts are therefore offered according to the type of promotions by the company (Monippally, 2013).

Can product ads be found in Search Engines?

The product ads can be found in the search engines thus one can be able to access full information from there hence being able to know how the product is (Ledford, Tyler & Teixeira, 2013). The search engines provide very detailed information thus making it easy for whoever is searching for the information to understand clearly how the products are (Monippally, 2013).

Competitor promotion schemes, similar or targeted?

            The promotions offered by the company are targeted, thus they are not similar to that of other unique people. This makes it easy for the company to be able to attract many customers because of its unique types of promotions (Mintzer, Arden & Entrepreneur Press, 2014).

Place:

Where can product be purchased?

            The product can be bought at the online website of the company. The company’s website has all the products that the company is selling (Mintzer, Arden & Entrepreneur Press, 2014).

Product availability offered

            The products are available in the company’s stores but can only be accessed online by the customers (Carswell, & Hurley, 2015).

Where can the product be shipped?

            The products can be shipped to any parts of the country except for the following areas: APO/FPO, AK, HI and PR, where the customers will have to pay more for shipment (Monippally, 2013).

Does online store have a customer service number to call and purchase product?

            This store has an online support system whereby customers can be able to send their questions. On the other hand, customers can also be able to communicate with the support in case of any problems that they might have encountered with the products that they had bought (Mintzer, Arden & Entrepreneur Press, 2014).

Reference

Monippally, M. M. (2013). Business communication: From principles to practice. New Delhi: McGraw Hill Education (India.

Mintzer, R., Arden, L., & Entrepreneur Press. (2014). Start your own e-business: Your step-by-step guide to success.

Carswell, R., & In Hurley, H. (2015). Test drive the Microsoft Private Cloud.

Ledford, J. L., Tyler, M. E., & Teixeira, J. (2013). Google analytics. Hoboken, N.J: Wiley.