Introduction
Crocs Corporation incorporated in 2005 on 15th April and it is engaged in the development, manufacturing, design, global marketing, and distribution of accessories and casual footwear. Crocs inc. is a corporation that deals with manufacturing of footwear which has recently moved beyond foot wears into other collections (PRIDE, & FERRELL, 2010). The corporation was founded by seaman Scotts, Hanson Lyndon, and Baedeker George. Crocs Corporation is a world leading firm in the innovative manufacturing of foot wears for all individuals with more than a billion dollars revenue annually. The corporation offers different shoe collections as it holds more than three hundred footwear season styles. The company utilizes the growing technology in achieving quality, innovativeness as well as customer’s satisfaction. The company’s manufacturing sites, stores, sales, and outlets are geographically scattered and therefore the corporation’s operations can thus be termed as decentralized (PRIDE, & FERRELL, 2010). The corporation operates in four market segments on its geographic operation nature which include Asia, America, Europe, and Japan. The corporation distributes its sales in more than 90 countries via international and national distributors and retailers to their consumers which are thus accomplished via its operating stores and outlets in different locations (PRIDE, & FERRELL, 2010).
Marketing is thus accomplished by utilizing the footwear stores designed for families, traditional retailers, the internet and independent channels. The corporation’s products are divided into three offerings which include active, casual and core lifestyle (PRIDE, & FERRELL, 2010). Since the corporation continuously deals with changing collections of wears it requires skilled employees, skilled sales individuals, innovative facilities, technological machines as well as expertise knowledge. Therefore, the corporation has the necessity to update its supply systems, marketing tools, and strategies. The corporation requires increasing the manufacturing sites t different geographical locations in order to increase its market share by gaining competitive advantage in those markets that have not been explored (PRIDE, & FERRELL, 2010).
- A) Develop a More Aggressive Marketplace Positioning Strategy
The current situation in the corporation is that it is facing issues with production and operation flexibility.. This is because it deals with different nations with distinct outlets and some distributors are slow which lowers sales in those markets. The corporation has however been able to maintain flexibility in differentiation and switching styles (BOSE, 2010). Differentiation is hard to attain and therefore switching costs may affect the corporation since the consumers may adopt substitute thus reducing the share market of the corporation. Croc has a flexible supply chain within all seasons as it is able to manufacture quickly and ship the products to the retailers. The flexibility of retailers has however not been achieved as the outlets delays supplies thus limiting several outlets to adjusting to new orders and products. There is a large number of competing corporation in the footwear industry in order to gain a greater market share and this can only be achieved once the corporation has gained efficiency (BOSE, 2010). This is, however, pressuring the corporation to lower its prices in order to sustain the competitive advantage.
The competitors of the crocs corporation are Nike Corporation, Timberland LLC Corporation and Decker’s outdoor corporation. The corporation leads in production as well as sales because of its diversity in production as well as low prices of its products unlike the competitors who focus on a particular product range which are characterized with high prices. The corporation holds an essential ability of competitive advantage is efficiency in customer orientation, supply chain, responsive delivery of yields to the targeted place at the right moment (HUGOS, 2011). This is the capability of the Crocs Corporation which helps it maintaining its capability as it helps the corporation in adjusting to changes experienced during operation and all the risks involved. The corporation experiences problems in gaining knowledge about the market trends as the information that it accesses is not always updated and accurate. The top managers of the corporation lack updated knowledge on the best practices as they are unwilling to adapt to changes (HUGOS, 2011).
The corporation can adopt different market positioning strategies like distribution, low or higher pricing strategy, affinity and particular demography (BLYTHE, 2013). Higher pricing strategy may help the crocs corporation in their competition develop a perceived value since it is currently working under low pricing strategy. In addition the company can try to adopt particular demographic strategy because trying to involver everyone in the products may be appealing and therefore the corporation can try and incorporate more of children or even women to increase their sales. Since the corporation has a common denominator they can therefore position the corporation in the market to play the loyalty role under the affinity strategy (BLYTHE, 2013).
The corporation also experiences issues in adopting low costs of purchasing materials. This is because the operation management of the corporation is not able to accurate make adjustments on the amount of inventory required (JACOBY, 2010). The corporation adopted a standardized and an efficient procedure of processing where production is made depending on the demand. Although this helped the corporation in2007 as it held the highest profit gross in the footwear industry the corporation incurred huge costs in inventory as operations. The corporation, therefore, needs to adopt a strategy that will enable it to minimize the costs of inventory as well as the operation cost (JACOBY, 2010). Responsiveness is also a major challenge for the corporation as it is highly required to meet the increasing demands in the market on accurate time. Since the corporation is customer centric fast responsiveness is highly required in the process of the supply chain. This will, therefore, help the corporation in understanding the market trends changes and customer needs. This strategy will also help other corporation in gaining the capability to create additional stocks in different seasons thus creating a competitive advantage via a market responsive and agiler supply chain (JACOBY, 2010).
The Croc Corporation can adopt the following aggressive strategies in gaining a market position,
- a) Brand positioning strategy
- b) Expand market strategy
- c) Defend market strategy
These marketing approaches are aggressive in establishing a market position in distinct ways which have different importance when utilized appropriately. The company can, therefore, utilize the best suitable strategy based on the current problems which may, therefore, yield different benefits in the competitive international market. This, therefore, is required depending on the benefits that the chosen strategy holds (BLYTHE, 2013).
Brand position strategy is an effective strategy which entails defining the conceptual market location in which you want to target the minds of the consumers (BLYTHE, 2013). In order for the strategy to be successful the strategy mist is relevant to the consumers, be defined in a unique form in order to overcome competition and the objectives set for the strategy must be attainable in a given time period. This strategy helps in minimizing the relevancy of the customers through competitive distinctiveness and minimization of the value of the brand. The strategy, therefore, helps in achieving those benefits that the corporation has in mind which will help in overcoming the market problems which exists (BLYTHE, 2013).
Expand market is another strategy that the corporation can adopt. This strategy involves entering into new markets in order to increase the market share (BLYTHE, 2013). This strategy helps in exploring opportunities of those markets that have not been captured by the competitors. This strategy additionally helps in gaining fresh consumers through the attention created in the fresh markets. This additionally helps in increasing the corporation’s revenue from the expanded market (BLYTHE, 2013).
The other strategy is defending the market. This involves the process of developing the corporation’s brand in order to stand order against the competitors (BLYTHE, 2013). This, therefore, involves improving production by utilizing innovations and technological advances in order to attain quality. This van also is achieved by understanding the needs of the consumers and the existing trends in the market in order to adopt measures which are aimed at satisfying the needs of the customers. The strategy will, therefore, help the corporation in increasing the consumer-centric objective because it provides necessary information to the corporation (BLYTHE, 2013).
- b)
The manufacturing and the distributing departments in the organization are faced with distinct problems where the systems and equipment that are provided are inadequate and slow because they are not fully advanced (Ailawadi, Harlam, César, & Trounce, 2006) . The corporation, therefore, requires adopting better equipment which will help the corporation in increasing the production as well as the sales. This, therefore, leads to operation with outdated information of suitable management practices (Ailawadi, Harlam, César, & Trounce, 2006) .
These advanced devices additionally require god management in order to prevent environmental and health problems. The corporation is therefore forced to adopt environmental friendly equipment in order to enable the corporation in meeting the high demands from the clients (JIANG, & LIU, 2012). Since the corporation produces seasonal products it is necessitated to develop strategies which would help in meeting high demands in high seasons. This can thus be achieved by an advanced management of demand strategy which is the supply process of chain management which is effective in managing the abilities of the customers by stating the improvement need (JIANG, & LIU, 2012). Operational management of demand is, therefore, crucial in ensuring that the corporation collects the required information. Reduced variability, measure performance, conduct forecasting of sales and performance of the corporation and increase the flexibility of the products and services (JIANG, & LIU, 2012).
Since the increase of product diversity the corporation’s sales increased by 20% where the shoe wears products provided 60% of the total collection of the profit (Crocs, 2013). The segmentation of the market, therefore, enabled the corporation to tape more market by ensuring that production was fully increased. Product diversity is, therefore, essential in ensuring that the corporation achieves effectiveness. This is because the product ranges are crucial in attracting a range of clients who become fully dependent on the yields of the organization. Financial viability analysis and forecast help the organization in determining the amount of products that required being produced within the range of finances that the corporation has (Crocs, 2013). This is effective in avoiding budget constraints and material limitations and this can thus be achieved by highly trained employees. The Crocs Corporation can, therefore, adopt skilled designers who will help the corporation in creating unique products and therefore the consumers can buy them from the commercialized means. Therefore introducing powerful tools in ensuring that production of the Crocs Corporation is better helping in exploiting higher turnovers for the corporation than the current tools. This is because the tools are essential in exploiting markets and distinct designs which help the corporation in attaining a competitive advantage (Crocs, 2013).
- c)
Online marketing in attending to the needs of international customers helped Crocs international in growing its market. The corporation has prioritized marketing by offering huge finances in marketing foot wears (Crocs, 2016). Online marketing has helped the corporation in increasing its sales by double digits in international markets. In 2015, the corporation sales reports indicated a sale worth $ 37.7 million and in 2014 the corporation had reported a sale of up to 31.1 million dollars which was influenced by online marketing and online selling. In 2015, six of the corporation’s e-commerce benefited from the online investment as stated by the Andrew Re the corporation’s president (Crocs, 2016).
After expanding to international market the business started on a low note because it was not accurate that the marketing strategy would be successful (Crocs, 2011). Most of the crucial strategy that the corporation adopted before expanding further was offering training programs to employees involved in marketing in order to acquire better online marketing skills. In additions, employees were also trained in the processes of manufacturing which helped in acquiring more advanced equipment for productions as well as uplifting those market segments that had largely been affected by poor marketing strategies (Crocs, 2011).
The fresh business ranges of the business as well as different products that they produce through their website by utilizing mail orders which are effective in attracting more customers by incorporating online superfluous net and intranet abilities (Crocs, 2013). Intranet of the croc corporation involves the utilization of internet modernization which s utilized privately. This, therefore, means that the login requires a password in order to secure. This strategy, therefore, helps the corporation in setting employees information which includes the communication strategy as well as well beings programs (Crocs, 2013). This helps the corporation in attaining efficiency because it eradicates difficulty of storing information which thus boosts the workflow of the corporation. In addition, this strategy has helped the corporation in attaining privacy as it is effective in encoding information (Crocs, 2013).
The superfluous net is the extension of the existing net which allows the corporation to visit websites for other organizations (Crocs, 2011). This, therefore, allows all the individuals included to access information which may not have been communicated to the directly or indirectly. This is in that the corporation posts information where the suppliers are able to access and get self-services requirements. This helps in attaining efficiency in the management of inventories as the suppliers are able to acquire information which helps them in delivering the right quantity and quality of required materials (Crocs, 2013).
The utilization of the superfluous net by Croc Corporation will help in enhancing the capability of the market more because the strategy incorporates every individual involved including potential clients (Crocs, 2013). This is much safer as it helps in maintaining privacy as information is not displayed to the public. Since the main aim of the corporation is to embrace the attention of international markets superfluous strategy is more suitable because it help I serving both domestic and global markets without fail. Market segmentation in fresh market is also effective in promoting online sales because individuals will get products information which is based on their particular market thus increasing networks in the markets. This will boost the communication between the segment market and the main corporation. Market segmentation will also reduce marketing expenses in fresh countries and online marketing is not attached to barriers of boundaries (Crocs, 2013).
- d)
Products quality, quantity and achieving full satisfaction are interlinked and should, therefore, be achieved together. The corporation is therefore required to deal with the existing issues in order to achieve customer satisfaction in order to boost their revenue earning (JIANG, & LIU, 2012). This can, therefore, be achieved by employing specialists to engineer sales. This specialist is therefore required to provide prior sales and technical sales to the customers. This is by proposing issues that need to be adjusted and how best the issues can be handled. This is therefore aimed at satisfying the customers. This strategy, however, fails to work as most of the customers fail in believing in them as they are less satisfied. This is because of errors that are generated by the strategy (JIANG, & LIU, 2012).
The corporation deals with a large number of distinct suppliers from time to time which is one of the issues that affects customer orientation strategy (Breiter, & Huchzermeier, 2015). The corporation fails in making good relationships with the suppliers and that is the reason why they keep changing suppliers which lead to changes in materials quality and quantity. The corporation clients are thus not fully satisfied with the products as they keep changing within a very short period (Breiter, & Huchzermeier, 2015).
The croc corporation can adopt a different strategy in developing marketing promotion campaign. This strategy involves customer
Customer-centric marketing
Visual structured marketing product marketing
Social media marketing approach
Customer centric strategy by utilization of social media would be effective because of the advancing technology and the growing adoption of online marketing through social media platforms such as twitter and Facebook. Visual centered marketing would work best by utilization of Instagram which is best when it comes to visuals advertisements (Breiter, & Huchzermeier, 2015). The corporation aims at being customer-centric in order to achieve customer satisfaction and therefore marketing in a friendly and in a customer-oriented approach would thus help in attracting as well as delivering quality. The corporation can, therefore, focus on quality production because that what helps in achieving satisfaction. These strategies will, therefore, help the organization in reducing the marketing and production cost which are associated with quality production (Breiter, & Huchzermeier, 2015).
- e)
Internal lean inventory in essential in ensuring that the utilized inventory is minimized, deliveries are made in time, quality is enhanced o good time , the flexibility of production is maintained , minimum waste ids generated and this helps in ensuring that improvement in manufacturing is continuous. On the other hand, agile manufacturing ensures that inventory buffers are sustained, maximum efficiency is achieved (Ekinci, Ulengin, & Uray, 2014). Lean production and agile manufacturing processes work on the distinct operation principles in that Lean production ensure that production in the organization is not slowed down as products have to be delivered on a good time to the outlets. In addition, the productions outlets are made flexible in that the organization is fully able to produce goods that are diverse which leads to obtaining range customers thus increasing the market (Ekinci, Ulengin, & Uray, 2014). The agile manufacturing helps in providing information to the organizations customers, cooperate with all the operations of manufacturing in order to achieve a more competitive advantage leverage different individuals as well as the available information (Ekinci, Ulengin, & Uray, 2014).
Agile manufacturing is, therefore, essential when dealing with mass production because it helps in increasing knowledge to the customers as well as the organization. This is achieved effectively because the strategy focuses on breaking down the production by ensuring that production is customized (Ekinci, Ulengin, & Uray, 2014). Therefore manufacturing agile that needs to be changed is an enterprise of the scope and production customization. This change will be essential in ensuring that the products and services are fully customized which will help in ensuring that quality is fully achieved. In addition flexibility of production has to be changed in order to achieve efficiency of the customized products. Information gathering should additionally be transformed to fully ensure that the provided information is reliable and is effective in achieving quality, quantity and reliability (Abraham, & Lodish, 1990). The corporation should change the internal lean by focusing the operations on the factory and the corporation should also focus on smooth production. Moreover, the corporation should emphasis on proper utilization of resources by enhancing mass production (Abraham, & Lodish, 1990).
- f)
In today’s world, an organization must act fast and adequate enough in reacting quickly to the customer demand changes and accomplish this with little inventories (Manik, Gupta, & Jha, 2015). Those days that the manufacturing corporations would pile stocks are long gone because these processes caused erratic and long times which were associated with high manufacturing and operational costs as they required too much working capital. When inventories are piled up in large quantities they absolutely become obsolete before they are delivered for sales. Too much inventory is, therefore, unhealthy for the organization because they cause organization system’s problems which may thus require deep rooting. This may, therefore, involve poor and inadequate forecasting, poor product specifications, poor quality and poor scheduling of the productions operations (Manik, Gupta, & Jha, 2015). Prolonged lead times necessitate long range forecasting and they are associated with inaccuracy. This is demand if what the customers are demanding is not exactly what was forecasted the purchased inventory, therefore, ends up piling up in the warehouse which becomes expensive for the organization since it has to utilize additional funds to purchase different inventories to meet the demands of the customers. This may come in low range thus reduce production which may thus prevent the organization from meeting the needs of the customers (Manik, Gupta, & Jha, 2015).
In order to reduce the amount of inventory Crocs Corporation, therefore, needs to reduce the heavy inventories to provide some capital for distinct inventories. This can, therefore, be achieved by implementing inventories reduction because inventory management is not adequate (TODOR, 2015). The corporation, therefore, requires purchasing inventories in smaller portions to ensure that the management is eased and therefore a number of inventories that the corporation purchases can be managed freely. This will, in turn, reduce the production costs. The corporation is therefore required to re-engineer its production. This will help in managing the delivery cycles more accurately to achieve speed, cheaper and better ways f making their deliveries. This is accompanied by business processes rethinking in dramatic forms which lead to the purchasing amount of inventories by eradicating the urge of buffers of inventories. This, therefore, leads to increased products quality as well as developed customers services which in turn yield greater satisfaction (TODOR, 2015).
Product quality is measured by the satisfaction of the consumers. In order to fully achieve this organization is therefore required to understand the needs of its clients before planning for production (Breiter, & Huchzermeier, 2015). This is essential as the organization is fully able to develop strategies that will best accomplish the stated objectives. The customer must, therefore, focus on being customer-centric which will thus provide manufacturing guidelines in order to achieve quality before quantity. Improving the management of the supply chain is also essential in reducing inventory, reducing cost and increasing the quality of production. The Crocs company can, therefore, achieve these by streaming the general chain of supply which will reduce inventory, develop market time, free most of the capital set for the operations, bring the market segments together, reduce the operations costs and increase the profitability rate for the organization (Breiter, & Huchzermeier, 2015).
The organization as part of the world leading manufacturing organization should allocate necessary resources in the objective of spending up the delivery order cycle in order to improve the general chain of supply which will lead to more clear results (Ekinci, Ulengin, & Uray, 2014). The organization should also establish computer links with their customers as well as suppliers to generate them with openings on all the operations. Through the provided openings the suppliers can establish when the customers are in of the products which will thus enable them to restock the inventories. Supply streaming, therefore, means that the manufacturers are able to reduce buffers of inventory decrease the time used in inventory delivery thus achieving important reductions in costs (Ekinci, Ulengin, & Uray, 2014). The organization should additional improve its scheduling of production because poor scheduling results to high inventory utility, undeveloped customer service, and erratic output.
Proper scheduling, therefore, helps the organization in increasing quality of its output by reducing cost as well as inventory. The organization can additionally utilize pull demand-based strategy as the demand of the consumers should not be based on long based forecasting because it may yield undesirable results (Ekinci, Ulengin, & Uray, 2014). This may, therefore, lead to increased costs because the inventory that the organization purchased may have changed with time. This, therefore, requires properly engineered process order in the process of reduction the cost of production by reducing the amount of inventory. Effective metrics performance is also crucial because the strategy helps in measuring the effective efficiency (Ekinci, Ulengin, & Uray, 2014). Reduction f the times of cycle helps in cutting down the costs as well as reducing the production inventory because it leads to reduced predictability, improved services to the customer and improved quality of output. The Crocs corporation, therefore, needs to stream all the operations aspects in the delivery processes orders which will require the organization to maintain all the support duties (Ekinci, Ulengin, & Uray, 2014). Developing of flexible and durable manufacturing strategies in setting up long production approaches which will help in maintaining high costs of production even when the demand decreases.
When an organization operates under inflexible production strategy it is required to maintain high costs of productions. This may, therefore, lead to inefficiency because the organization is therefore required to utilize more capital due to the high number of inventory requirement (Ekinci, Ulengin, & Uray, 2014). Therefore in order to boost the responsiveness of the clients, reduce inventory and decrease the costs of operation flexibility is required so that the corporation can freely respond to the changing trends in the market as demand. This leads to more improved output because the organization is fully able to concentrate on quality in relation to the customer’s needs (Ekinci, Ulengin, & Uray, 2014).
- g)
In order for the Crocs organization to achieve product quality as well as the reliability of the products, it is necessitated to define the management mechanisms of quality in the organization (Hardy, 2006). This can, therefore, be accomplished by beginning with planning for the development of products, developing the stated products, developing design mechanisms and customer services and sales manufacturing. This therefore involved the process where the organization defines distinct roles, authority as we’ll as the responsibility of products and services to the customer’s quality by establishing directions. The corporation is therefore required to develop a framework that will incorporate all the manufacturing aspects which will lead to increased production which is associated with reliability and quality of products (Hardy, 2006).
Based on the management of quality system the organization can thus implement measures in order to improve services and products quality (Malik, & Guptha, 2013). This measures may include appointing of an executive who will e fully in charge of the quality of the product as well as working safety the individual will, therefore, be required to improve and coordinate the efforts of customers in order to ensure that the demand responses are well responded to. Each of the operational units of the business should have a quality officer appointed to supervise initiatives. This will, therefore, ensure that all the units utilize the given laws on inventory and quality production (Malik, & Guptha, 2013).
Quality management of the output production helps in ensuring that the organization is fully able to maintain quality without fail. This, therefore, means that trust is built between the organization and the customers (Malik, & Guptha, 2013). This helps in ensuring that production is fully able to sustain and satisfy the needs of the organization. In addition, the corporation should also segment its production to ensure that the management of quality is well handled. This helps in evaluation of the utilized inventories in every unit and also accounting for all the utilized costs. This also helps in ensuring that quality is fully attained because production management is done in smaller portions which are thus associated with efficiency (Malik, & Guptha, 2013). Therefore, when quality is attained in every unit this, therefore, means that quality of the general organization will thus be attained without fail. This will help in increasing the reliability of the products since e organization will thus be able to make quality in the organization consistency. This will help in building connectivity between the customers and the products as this is the main strategy of ensuring that quality of the output is achieved (Malik, & Guptha, 2013).
The organization may additional offer training programs to the employees to ensure that they fully understand the importance of quality production (RIZLY, 2016). This will, therefore, help the employees to focus on improving productions as they will be given duties based on their abilities to handle the given processes. Job specialization will, therefore, be crucial in ensuring that quality is observed and given priority (RIZLY, 2016). This is because product reliability may not be fully achieved without attaining quality first as clients are satisfied with the product when it is fully able to meet their general needs consistently. Providing training will also ensure that the employees are able to utilize the operational equipment with hesitating. This helps in ensuring that operations run as scheduled and this helps in reducing the delivery times which are aimed at reducing costs of manufacturing and the cost of purchasing inventories (RIZLY, 2016).
In order to achieve reliability and quality, the organization is therefore required to promote improvement initiatives on quality in order to fulfill their promise of quality (RIZLY, 2016). This can, therefore, be achieved by developing strategies and implement policies to guide the decision-making the process as the policies are thus aimed at measuring effectiveness as well as quality. These policies should, therefore, encourage the development of the business plans which are customer oriented by deciding which policy will achieve the customer oriented objective in an adequate way (RIZLY, 2016). The organization should, therefore, achieve this by utilizing the feedback from the customers on the available products which helps in developing fresh ones. Evaluating the given information helps in the creation of quality products which enhances quality. Moreover, the corporation can adopt its unique design to ensure that the given designs are well formulated to help in meeting trends styles and seasonal demands which will help the organization in fully meeting the needs of individual’s maximum in a repeated mode (RIZLY, 2016).
In conclusion, Crocs are associated with competency in its supply chain. The corporation is additionally associated with advanced technology which helps it in adoption unique designs thus achieving a competitive advantage. It is, therefore, clear that the corporation has largely invested in marketing and promotion strategies which are effective. However, the corporation has greater chances of investing in products diversity to increase its revenue and also access untapped markets. These strategies will thus be essential in ensuring that the cost of production is lowered and the inventories are reduced further. Purchasing raw materials of suppliers will, therefore, ensure that the prices of the products are pushed to a beneficial level. This is mainly because the corporation aims at reducing the prices while increasing its revenue. The corporation strategy of segmenting the market is an effective one because it has helped the organization in determining the needs of customers based on distinct markets. The corporation has also been successful in maintaining large production which helps in satisfying all the segments in the international markets. The corporation, however, fails in marinating a good relationship with the suppliers which is essential in achieving quality. The corporation should build strategies that will ensure that the relationship between the corporation the organization and the consumers is enhanced to decrease the costs of operation and increase efficiency and customer satisfaction.
I, therefore, recommend that the Crocs Corporation can fully adopt online making and promotion to increase its market base by increasing its supply. This will help in providing products to markets where the corporation has no physical outlets where it can thus create retailers to market and sell the brands. The corporation should do this to eliminate the issues of delivery and reduce the inventory costs as well as marketing costs. This will additional help the corporation in accessing trends from the fresh markets that holds greater developments potentials. This is because according to the organization reports, the organization has not fully adopted online marketing in international markets. In addition, the corporation is required to implement different measures which will help in ensuring that the production requirements are met. This is in regard to the objective of increasing the quality of products in order to boost the satisfaction of the customers fully. The corporation additional adopts measures that will help in attaining the customer-centric objective. This is because the objective will ensure that the corporation focuses on customer satisfaction by producing quality. The corporation has however done an excellent job of compounding its functions which help in saving time and cost this eliminating the risk of closure. The aim of the organization is to reduce the costs of inventory and the operational cost well ensuring that they achieve quality. This is, therefore, essential because the in order for the organization to develop quality strategies have to be set to ensure that the operations are directed t the benefits of the customers.
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