Advertisement in Pepsi Company

            Advertisement not only means public promotion but is also resonating with people’s experiencing and leads them to thoughtful consideration (Drewniany & Jewler, 2014). Any company that combines advertisements and marketing is successful. This paper will be speaking about such companies while drawing examples from one of the world's leading food and beverage companies, which is Pepsi.

             Each year the company brings famous celebrities to make advertisements on their behalf. To celebrate the monkey’s year, Pepsi made three small episodes, and Liu Xiao Ling, an actor was directly involved in the creation of such advertisements (Young, 2001). In the episode, he gives some stories from his family rarely know by people.

            The microfilm evokes memories of many people who have seen the television series of the Journey to the West which accompanied them through the golden youth thereby reminding the audience on their childhood experiences (Wu & Jenner, 2011). The advertisement has caught the attention of many people and has been of help to increase customers for the Pepsi Company. The advertisements are normally accompanied by funny pictures that normally capture the audience. An example is given of Monkey King throwing stones into a pool thus creates thousands of waves; this action touches the hearts of many viewers thus causing them to have golden memories (Wu & Jenner, 2011). This story would then be reflected into the memorable cans. The episode attracts such a powerful nostalgia through its touching story with undying themes of family duty and constancy and ideas that revolve around Chinese society (Wu & Jenner, 2011).   

            For many generations the attributes granted to the monkey King such as the duty to bring happiness was embraced by many people (Young, 2001). This is because as discussed above many people identify with the occurrences that happen for the monkey king. The advertisement showing the happy monkey memorable cans is an aspect in which the company has used to bring the happiness home to all individuals (Young, 2001). The famous stars and renowned leaders posted the photos about the memorable cans, and said bring happiness home in the year of the monkey. This acted as a point of influence for the company even to attract customers (Wu & Jenner, 2011). This created a call to people and this created an awareness of this model of advertisement. Due to the fact that these form of advertisement had become popular to most of the users, the company declared that the memorable cans would be given out as a gift to people who visit their website (Wu & Jenner, 2011).

            After the promotion period this form of advertisement had become increasingly popular especially as a result of the spring festival Gala (Young, 2001). This event has the largest audience from all around the world. This created much atrocity and scandal when they realized that the famous monkey king would be appearing at the festival (Young, 2001). This is because the star identified with their childhood as seeing him again would be an appreciation for the famous sat who managed to get into the hearts of many (Young, 2001).

            It is vital to note that not all advertisements catch people attention and emotion leading to thoughtful considerations like the Pepsi microfilm. According to Mr. Zhang, when one steps up to cast a film, their life also identifies with that. Such advertisements have been passed over generations and the aspect of evoking people’s memory has been the focal point in this advertisement (Wu & Jenner, 2011).  

 

 

 

Conclusion

            Strategy and content is what that makes up a good advertisement. This is to mean that companies should ensure that they pick an advertisement that is closely relevant to the theme and purpose for which it is intended. To put much emphasis, they should also touch the heart amd mind of the viewers.

 

References

Young, E. (2001). Monkey King. New York: HarperCollins Publishers.

Wu, C., & Jenner, W. J. F. (2011). Journey to the west. Beijing: Foreign Languages Press.

Drewniany, B. L., & Jewler, A. J. (2014). Creative strategy in advertising.