TOWS Matrix

            Tows matrix is a strategic analysis method that is used to research the surrounding of an organization as well as the organizational situation analysis. The process therefore involves systematic and comprehensive assessment for internal and external factors that are crucial in determining the existing and the future status of the organization (Grossmann, 2011).

            For the success of the organization the corporation can utilize tows matrix method. TOWS analysis involves the following procedures, the identification of the organizational profile which involves identifying strategic aims and the resources of the organization (Duncan & Swayne, 2013).  This can thus be achieved by establishing the needs of the customers and the existing market trends.  Also the tool can thus be used to identify and asses the market trend. From the current analysis of the organizational surrounding the corporation should use the maxi-maxi option which generally involves utilization of strengths in maximizing the market opportunities. The organization can therefore achieve this by ensuring that the corporation is updated about the newest rends I the market so that it can comfortably overcome competition (Duncan & Swayne, 2013).

            The organization can therefore secure its success in the future it can utilize the available strength in minimizing the threats (Duncan & Swayne, 2013). This helps in overcoming challenges that are related to products or the market.  The corporation can therefore utilize the resources and fiancé availability that it holds in ensuring that efficiency is maintained.  The mini-maxi method is additionally essential for the corporation in ensuring that the weaknesses were reduced by taking advantage of the opportunities.  Threats can therefore be avoided by ensuring that the weaknesses are reduced using the mini-mini strategy (Duncan & Swayne, 2013).

            Strategic planning involves the management of organizational activities in setting priorities by focusing the energy and resources of the corporation towards the given priorities (Grossmann, 2011). This is accomplished by identification of the strengths in relation to the directed aims. Suitable organization strategies are essential as it helps in articulating the future as well as the past of the origination. This therefore helps the organization in indemnifying the needs of the organizations in order to fully achieve success. This procedure can help the corporation n communicating directly to the organization y helping it understand the actions required in development (Grossmann, 2011).

            The organization structure that is suitable for the organization is the functional structure.  This structure consists of activities like supervision, coordination as el as the allocation of tasks.  The structure s essential as it helps an organization in determining how it operates (Shalowitz, Stevens, & Kotler, 2013). The organization ca therefore be able to organize individuals by their functions or qualifications. This helps in setting differentiation as individuals are fully able to concentrate o the give functions thus increasing their efficiency.  Functional structure will be effective in solving the issue of communication in the organization as interaction is increased in different departments among the individuals who are grouped in similar functions. Communication is rigid in functional structure because it is characterized with standardized operational methods which have a formalization degree (Shalowitz, Stevens, & Kotler, 2013).

            Since the corporation is involved in the production of larger quantity products functional organization structure is more appropriate.  This is because activities such as supervision ad ordinations become centralized in an organization (Grossmann, 2011). This helps in achieving efficiency as well as quality of products because priorities are fully set. Functional organization structure makes the operational activities easier as task differentiation is fully achieved and the employees are able to concentrate o he given tasks thus boosting productivity. Functions specialization is therefore a major characteristic of the functional structure which helps Identifying of market opportunities more easily (Grossmann, 2011).

            The corporation should therefore adopt strategic management strategies. This involves implementation after formulation of major initiatives and goals by the management of the organization by assessing internal and external surrounding of the organization ( Kongstvedt, 2001). This involves evaluating the weaknesses, opportunities, strengths as well as threats.  This is to help the organization in overcoming the existing issues in the market that may hinder it from attaining success In the future. The organization can utilize diversification management strategy.  This is by defining the activities that are elated and those that are not related to assess and implement solutions for the associated risks. It is effective as it helps in lessening of risks that are involved in operations and also from the market surrounding. The strategies therefore help in achieving efficiency more speedily ( Kongstvedt, 2001).

            The strategy is effective as it is directed towards the aspects of products and that of the marker. This therefore aims at improving the market operations by ensuring that production is developed by focusing on the needs of the customers in developing the product and the market domains within the reduced constraints (Shalowitz, Stevens, & Kotler, 2013). In order to maintain a competitive position in the market it is necessitated to invest in marketing expertise.  In addition the corporation should adopt advanced marketing strategies such as the utilization of the internet.  Marketing expertise are essential in identifying fresh trends in the market as well as establishing reliable investors based on market performance and the environment that they operate in. the cooperation can utilize the price quality  strategy in remaining competitive.  This is the strategy of offering more in regard to services, product and features.  This can thus be achieved by ensuring that costs are considered in providing quality products in order to offer them at favorable prices to maintain and grow the market range (Shalowitz, Stevens, & Kotler, 2013).

 

 

            References

Grossmann, C., Institute of Medicine (U.S.)., & National Academy of Engineering. (2011).          Engineering a learning healthcare system: A look at the future : workshop summary.     Washington, D.C: National Academies Press.
Shalowitz, J., Stevens, R. J., & Kotler, P. (2013). Strategic marketing for health care        organizations: Building a customer-driven health system. San Francisco, Calif: Jossey-     Bass.
Kongstvedt, P. R. (2001). The managed health care handbook. Gaithersburg, Md: Aspen Publishers.
Kongstvedt, P. R. (2003). Essentials of managed health care. Sudbury, Mass: Jones and Bartlett Publishers.