Response to: Key Issues for Starbucks

            The corporation does not focus on the distribution of their product mainly on the supermarket as they are much concerned with the coffee quality that if the coffee was packaged in plastic bags.  As corporations advance, there can be a tendency to consider much on the increasing output and locations and less consider the quality and the brand of their product.  Thus Starbucks need to move on with its own values that have made it successful. Starbucks has to importantly focus on a main plan based on cost leadership strategy. By them having a lower cost store will increase the different of it and its competitors.  The company must also adopt the rules based on the development of products to counter the stiff competition in the global markets (Chamorro, Roy, Wegen, & Steele, 2003). 

 Biblical Application

            According to Sweet who is a theologian, there is a great lesson that the church can learn from Starbucks. He argues that Christians would miss the warmth and the richness of the experience of living with God due to the failure to attract and involve people in expressive ways.  Starbucks have their customers who flock not only to order for coffee but due to the experience they have.  It is proofed that there is nothing like interacting with friend over the warmth of a cup of tea. The new culture in Starbucks is a hungry for an experience, one can have all the experiences that they want but your soul was only made for only an experience that is for contentment and unity.  If people understand the hunger of the culture for experience, it can be said as a biblical approach.  There is an experience in Starbucks where one does not only pay for the coffee but the current world has shaped the culture of Starbucks (Madsbjerg & Rasmussen, 2014).

 

Reference

Del-Rey-Chamorro, F. M., Roy, R., van Wegen, B., & Steele, A. (2003). A framework to create key performance indicators for knowledge management solutions. Journal of Knowledge management, 7(2), 46-62.

Madsbjerg, C., & Rasmussen, M. B. (2014). An anthropologist walks into a bar. Harvard Business Review, 92, 80-88.