Discussion Board Reply

            Response

             The blue jet attempt of implementing change was by developing differentiation to increase customer’s satisfaction. Differentiation is an effective way of ensuring that the organization retains customer’s loyalty but it should not be utilized alone in implementing change.  According to  (Bhatnagar, & Bhatnagar, 2011) in overcoming reputation issues differentiation may not be effective because other approaches are required in ensuring that the clients are able to trust what the organization offers.  The organization management should, therefore, develop a plan to regain the lost trust from the customers by developing their communication tools. Communication is an essential tool is building organization and customer relation. Effective communication will thus be purposed to ensure that the organization maintains better relations with the clients (Bhatnagar, & Bhatnagar, 2011). This will help in generating feedback of things that the company should change as well as what the customers requires. This should, therefore, be incorporated into the company’s mission and change plans to assist in changing the perspective of the clients towards achieving a desirable reputation.

            Biblical Integration

            Reputation is very crucial in defining an organization.  Reputation should be earned in every mean as it determines the success of every organization or an individual (Verhezen, 2015). Proverbs 22:1 states that a good name opts rather than the option of great riches and it is better to acquire favor than to obtain gold or silver.  Having an honorable reputation is, therefore, essential in ensuring that prosperity is achieved. Having a good name for the organization will ensure that the market segment is increased. This similarly indicates that the revenue generated will be raised since a good reputation will attract more clients. The organization should, therefore, opt for a good name by adopting strategies that will help in overcoming image issues.

 

 

            References

Bhatnagar, N., & Bhatnagar, M. (2011). Effective communication and soft skills: Strategies for    success.

Verhezen, P. (2015). The vulnerability of corporate reputation: Leadership for sustainable long- term value.