Principles of Logistics Management

            Hyflux Limited

            Introduction

            Hyflux Company is a global company that deals with water treatment and its headquarter is located in Singapore. The company is ranked among the internationally leading companies in the water treatment sector.  The company has set up desalination and water recycling plants across the world. The company and the general business were established by Lum Olivia who was a former Glaxo chemist pharmaceutical in the year 1989.  The company began by selling water systems in Singapore the home market as well as Indonesia and Malaysia. It later began manufacturing its own membranes and it plays an essential role in the cities where there is water scarcity.

            Hyflux limited is generally involved in the generation of solutions to the issues of water.  The cooperation provides distinct solutions in the membrane based areas on water recycling and desalination.  The cooperation utilizes solutions of water wastages as recycling   by utilizing bioreactor innovation and treatment of water which is treatable.  The company operates through industrial and municipal sectors in the municipal sector the company utilizes innovative water supply and treatment of water using fluid treatments to the government and municipalities which include operation, maintains and commissioning of a wider range of liquid and water treatment by using self-designed operate arrangements of transfers.  The segment of the industry that the Hyflux Company is involved in refers to the separation of liquid for the sectors of manufacturing like in biotechnology, pharmaceutical-petrochemical, and processing of food industries (Hyflus, 2016).

            Currently, Hyflux Company has been involved in fresh markets explorations in Africa and in Latin America as it aims a building its individual presence across china, India, Middle East and Southeast Asia.  The company has been involved in different ventures and partnerships across the world in developing and implementing water treatment projects and also developing plants which are purposed to treat water. The company is, therefore, essential in delivering water treatment solutions thus eradicating social issues generated due to water scarcity. The company is necessitated to utilize technological and innovational management in marinating its continued success by developing operating, productions and distributions procedures (Hyflus, 2016).

            Interface

            In the aim of ensuring that products manufactured and the services of the company are delivered to the customers, the core functions and logistics theories interact in distinct ways.  Hyflux Corporation is involved in the business strategy which is grounded on industries to industries.   The company plays an essential role in ensuring that it develops the best measures in meeting the needs of the clients who are mostly industrial and municipal based.  The interface in the delivery system occurs in that the company is involved in operations and maintains services to other industries.  The company is thus involved directly with the clients who generate the basic interaction for the purpose of increasing its production, product development as well as marketing (Ailawadi, 2012).

            Several other businesses interact with the company as they act as the retailers in delivering the products to the customers. The   business, therefore, plays an essential role in promoting the services and products of the company. Since the company provides portable water services it is able to interact with the customers while delivering water in the cities where scarcity of water is the norm (Ailawadi, 2012).

            The production sector could highly be affected by logistic management.  This is because the productions core functions highly depend on logistic management (Burrows, 2012). Logic management is thus designed to ensure that the processes of production and of operations are effective in meeting the market needs (Burrows, 2012).   The presence of quality logistic management will work to ensure that the company produces goods that will not result in wastes. Additionally, good logistic management will ensure that the operation and production costs are minimized by establishing the production number that will not result in wastes.  The needs of the customers may thus be established by both the retailers and the organization since they are engaged in the delivery of products and services.  Poor logistic management may, therefore, necessitate the company to produce more that the existing market demand which will result in increased cost of production (Burrows, 2012).

            The company is therefore required to invest in forecasting as well as research in the market.  This will ensure that the company’s financial budget is not affected by operations of productions procedures.  Production forecasting will work to ensure that the production made is relevant to the demand in the market and therefore, the inventories will be well utilized (Burrows, 2012).  Additionally, this will help in establishing the demands details of their clients Based on the trending market strategies.  The market study will help the organization in generating more information about their products as well as the level of satisfaction that their services and products drive to the consumers.  This is, therefore, essential in providing guidance to the company on the changes that should be made and also the production estimation alongside with cost budget. The supply and marketing functions are bound to interface with logistics principles. This is because the company has to ensure that their supply management and promotional procedures are enhanced by ensuring that the company achieves maximum gains from the market. This can, therefore, be accomplished by utilizing effective marketing tools that will enhance products promotions (Burrows, 2012).

            Company’s Order Cycle

            Order cycles refer to the company’s process of maintaining and routing via the progression of the order lines.  Order cycles, therefore, contain the processing steps and actions. The process phases are separated by cycle’s time (Cecere, & Chase, 2013).  The process of order cycles is generated by enquiring which goes through the process of assessment processing and then delivery (Cecere, & Chase, 2013).  The success of the order cycles dependents on order management which operates in ensuring that the company generates a good position where the clients can make their inquiries and thus allow the company to make the deliveries.   Order management is essential in ensuring that the cooperation pays less for the operation costs because the delivery is made based on demand and not assumptions (Cecere, & Chase, 2013).  Additionally, the process increases the production efficiency as the goals of the process are properly defined and located which helps in boosting the level of revenue. The company should, therefore, ensure that the employees that are involved in order management are effective in utilizing the generating information in developing processes and production.  This is to ensure that the order cycles be well organized and recorded to help in developing production ranges in order to cut down the production costs. The production of order cycle is illustrated in the diagram below.

 

            Hyflux Limited Order Process

            Order process directly refers to the process of selecting, packaging and delivering the packed products to the carrier of shipping.  This, therefore, involves the engagement of the distribution centers which helps in delivering processing fulfillments (Hyflux, 2016). Order payment can be described as the interval of time that exists between the time which the consumer places an order to the period in which the organization will receive the directed order.  The process can thus be made in different ways which include telephone, mailing or electronic inquiry.  The methods thus differ based on the benefits that they generate.  Moreover, the methods are characterized by different costs in making an order, time, convenience and the errors occurrences frequencies. The procedure begins by the company’s retailers acquiring orders from the consumers which are then collected by Hyflux Company for processing and distribution.  Production is then directed by the generated orders and assessments are then made to determine whether the available production would be adequate to make the deliveries.  The produced are then packed and made ready for delivery and if services are required the administrator selects, individuals, to attend to the needs of the customers (Hyflux, 2016).  This at times utilizes time and resources since the company depends on a single administrator to conduct the assessment. More cost is incurred because when the production is not readily available the cooperation is necessitated to generate quickly which is a bit expensive. 

            In eradicating the issue the company should ensure that the process is characterized by a good flow (Hugos, 2010). The company should additionally ensure that all the departments’ works together in assessing the order information to ensure that there is efficiency. This will help in conserving time as well as reducing the production and operating costs.  Order time development will ensure that Hyflux limited is capable of delivering products to the consumers within the shortest time period (Hugos, 2010).

            Inventory Management

            Inventory management plays a significant role in ensuring that the company purchases adequate resources for production. This, therefore, ensures that the company has the capability of adequately storing goods that are effective in handling the market demand without straining.  In the current scenario, Hyflux limited the management of inventory will involve the treatment options of water and the required raw materials, ready services as well as developed products.  The company is involved in inventory storage as well as keeping records of the activities in the warehouse. This is essential in ensuring that the company does not fail in the provision supplies to the clients (Narayan, 2008).  These activities are essential in ensuring that the company clearly understands the consumer goods as well as the remaining from the total produced goods and services (Narayan, 2008).

            The company is faced with a major issue because it has no reliable record of the products demands. As a result, the company fails in approximating its production and thus uses more resources. The company is therefore necessitated to keep a record of the daily activities by noting down the resources that are utilized daily.  This will, therefore, be essential in establishing fresh market trends which will help in developing customer’s satisfaction by sustain the raw materials levels (Narayan, 2008). With the rising level of competition in the market, Hyflux limited as continuously been able to maintain its market position.  The company has gradually developed from a domestic based to an international corporation because of effective making and production strategies.  In maintaining the competitive advantage the company has adopted several innovative and technological changes.  This has thus been aimed at increasing customer’s satisfaction in growing the market base by attracting more customers (Narayan, 2008).  This has thus resulted in the growth of the market segment globally because the customers have increased significantly.  The customers of Hyflux company ranges from industries, small business, and government as well as home steeds.  The customer-centric theory has helped the company in maintaining its   competitive market position. This is because the operations and the production of the company are aimed at satisfying the growing demands of the customers. This is achieved by ensuring that the company utilizes innovation in meeting their needs. The company should adopt a technological and advanced marketing strategy to increase the trends information sources in ensuring that the other companies do not prevail in obtaining the competitive advantage (Hugos, 2010).  This will thus ensure that the rising customer needs and supply demands are meeting without challenges.  Efficiency is, therefore, crucial in ensuring that this is effective and therefore the cycle order must be improved (Hugos, 2010).

            Conclusion

            Hyflux limited is a globally established corporation that deals with water treatment.  The company is effective in providing solutions that are effective and accurate. This has therefore earned the company huge loyalty from the consumers thus maintaining a competitive advantage as it is capable of maintaining and attracting more customers.  The competitive advantage may, however, slow the company because the corporation fails in establishing better strategies to improve their relation with the customers.  The company should, therefore, conduct research on the best strategies for developing plans to ensure that there is a steady demand for the company’s services and products.  The company should, therefore, ensure that the sectors that would best interface with logistical theories real utilized to ensure that the manufacturing process  runs effectively. This can, therefore, be accomplished by investing in logistical management which aims at ensuring that the operation, manufacturing, and delivering process are well established. Proper inventory storage should thus be maintained to ensure that the order cycles are well organized and delivered.  This is because the preferences of the clients keep changing and in order to maintain the competitive advantage in the market proper order cycle management must be developed by the company. This must be incorporated into the best strategies researched from the existing market of Hyflux Company.

 

 

 

            References

Ailawadi, S., & P, S. R. (2012). Logistics management.

Burrows, R. P. (2012). The market-driven supply chain: A revolutionary model for sales and        operations planning in the new on-demand economy. New York: American Management        Association.

Cecere, L. M., & Chase, C. (2013). Bricks matter: The role of supply chains in building market-   driven differentiation. Hoboken, N.J: John Wiley & Sons Inc.

Coyle, J. J., Langley, J. C. J., Gibson, B. J., & Novack, R. A. (2012). Supply chain management: A logistics perspective. Mason, OH: South-Western Cengage Learning.

Hugos, M. H. (2010). Essentials of Supply Chain Management. New York, NY: John Wiley &     Sons.

Hyflux, .(2016). Hyflux ltd. Singapore. Retrieved from        http://asia.nikkei.com/Company/05J2XM-E

Narayan, P. (2008). Inventory management-principles and practices. Place of publication not       identified: Excel Books.