Data management case                                                       

Response to student 1

The McCain French fry supply has several levels of the organization. The global food manufacturer integrates data in every area of the business to ensure that it remains relevant due to the high level of competition. The food chain embraces different analytics to transform the way the conduct business. The food chain also endorses convenient store decisions as one of its strategy that helps it have a competitive advantage over its competitors (Lindström, 2012). By the use of micro-strategies such as online demos and videos, the McCain food has been able to convince its customers that they are the best in the market. Holding a special reception in their stores also gives its customers a philanthropic feeling that they matter. By the means of using dashboards on the factory walls executives are able to drill down anytime making management easier (Leblanc et al, 2015). This also contributes to a healthy that is able to achieve its objectives. Through the adoption of these strategies the business able to lower costs, meet its demand resulting to customers satisfaction which in turn relates to high profits.

Response to student 2

McCain food has a clear understanding of business intelligence as it is capable of adapting to the drastic changes. The food Cain is able to analysis the most productive goods that it can produce in its environment in order to maintain a competitive advantage. On the other hand, IBM utilizes both the intelligence of the business and performance towards its employees (Cokins, 2013). This makes its employees work harder as they know that their efforts will be recognized. Through the reliance of business intelligence, better decisions can be made creating value for the organization and customer satisfaction (Sople, 2012).

Reference

Cokins, G. (2013). Performance management: Integrating strategy execution, methodologies,      risk, and analytics. Hoboken, N.J: Wiley.

Leblanc, P., Moss, J. M., Sarka, D., & Ryan, D. (2015). Applied Microsoft business intelligence.

Lindström, M. (2012). Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy. London: Kogan Page.

Sople, V. V. (2012). Supply chain management. New Delhi: Dorling Kindersley (India).