Marketing

Bloomingdales is an American store that sells selected designer brands together with pricey merchandise. As a way of marketing the company designed large plates made of glass which was to act as display windows (Erickson, & Johnson, 2008). The company opted not to have the common practice of covering the display windows with the collection of goods they sold but they had the store featured wherein each window a couple of products were sold as props (Erickson, & Johnson, 2008). On the other hand, Nordstrom is an upscale fashion retailer in America whose inventory includes clothing, high-end shoes, and fragrances. As a way of marketing Nordstrom have full-line stores, Nordstrom Racks, club houses, boutiques and a clearance store. It also serves its customers through Nordstrom.com and other websites one of which they sell privately online. In addition, it also trades publicly increasing the number of stores (Spector, & McCarthy, 2012). From the above Bloomingdales is more pleasing due to the window displays that are not covered. This means a customer can have an entire look on all the items without necessarily getting in the store. As a result of using the window display, many people were attracted making it a tourist site. Nordstrom, on the other hand, is more functional and user-friendly as it offered online marketing earlier enough. This is a convenient way of its customers as they can shop online (Spector, & McCarthy, 2012).

Both Bloomingdales and Nordstrom have embraced e-commerce as a way of marketing the high-end women shoes. Bloomingdales has embraced Instagram and Facebook accounts. The accounts have photos and videos of the products (Erickson, & Johnson, 2008). The company has also embraced coupons, promo codes and discounts which are made online as well. The company also uses LinkedIn and Google in its marketing. Nordstrom has also embraced online marketing and in stores for its products on Facebook and Instagram. The company also sells its product on twitter which is versatile to many people despite the region. The company also acknowledges Pinterest and LinkedIn (Spector, & McCarthy, 2012).

Both companies have embraced Facebook advertising but they have not considered the use of video and web conferencing. It would be advisable if the companies’ video conferencing with the clients. This will make them interacted one on one with the clients which will make the clients more comfortable (Spector, & McCarthy, 2012). This will also increase customer’s confidence with the companies because they can raise their concerns directly the concerned persons (Erickson, & Johnson, 2008).

Using Google search engine Nordstrom does a better job in search engine optimization as it appears first in high-end women’s shoes. This indicates that Nordstrom has greatly invested in advertising online in order to make sure that their clients have a wide range of choices to choose from (Spector, & McCarthy, 2012). The women designer shoes range for all occasion’s shoes, height, and style which include designer’s arrivals and the bestselling variety of shoes which have featured trends.

Both websites generate revenue on the online platform such as popups and banners adverts. This is because this advert creates more awareness to the customers about the products they have and the price range (Erickson, & Johnson, 2008). As a result, people try to buy their products in order to have the experience of shopping in this websites online which in turn generates revenue for the companies (Spector, & McCarthy, 2012). The popup adverts may be annoying at times but on the other hand, they create a wide range of options in which online shoppers look for. Therefore the advertisements are beneficial to both parties.

 

Reference

Erickson, A., & Johnson, M. E. (2008). Bloomingdale. Charleston, SC: Arcadia Pub.

Spector, R., & McCarthy, P. D. (2012). The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the "Nordstrom" of Your Industry. Hoboken: John Wiley & Sons.