Marketing

The most memorable advert is one of the most recognized brand in the world. Coca-Cola marketing gimmicks have led to a number of smile videos of a very special vending machine. Coca-Cola has been labeled as a happiness machine that has made an appearance in many nations and the adverts have received a remarkable online recognition. Due to the laughter, the adverts evoke and at least a smile the adverts creates the best memories which every individual would want (Batra, Myers & Aaker, 2009).

The Coca-Cola adverts are able to achieve their purpose due to the mark they leave due to the humorous sense they have. The advert shows how joy is created by sharing a Coca-Cola drink. The advertiser has also been able to accomplish purpose as they have used different people across the continent, numerous adverts at all times and advertising in many nations has enabled the company to strengthen the name of its brand (Batra, Myers & Aaker, 2009). This has made the product more memorable due to the successful adverts.

As a result of the memorable adverts, it's it true to say one would go sampling the entire Coca-Cola products in order to see if they will experience the happiness or the smile. I bought the product as a result of the humor the adverts have (Batra, Myers & Aaker, 2009). Some brands have been in the market for some time while others are new in the market but are not widely known. I have been unable to buy some of the products due to poor advertising. This is because the adverts have not created the desire in me to be strong enough to try their products.

 

 

Reference

Batra, R., Myers, J. G., & Aaker, D. A. (2009). Advertising management. New Delhi: Pearson.