Summary

            In the world today the retail environment is defined by how customers and the retail business are continuously becoming empowered by the fresh digital channels and technologies that accessible readily.  Retail business is thus challenged to get involved in Omni-channel approach in order to become consumer-centered. Omni channels are important to the retail because they help in developing customers experience value. In the world of business, toady retailers are highly necessitated to be well equipped with distinct modes of reaching their consumers in actual time. Omni-channel ensures that customer satisfaction is achieved as it is aimed at meeting their expectations (Feinberg, 2016).  This strategy is essential to the retail business at it ensures that the net profit is increased due to the increase in a number of sales and a decrease in losses.  Moreover, Omni-channel is an essential strategy to the retail business as it works in enhancing that the customers get appropriate, modified and seamless experience (Feinberg, 2016).  This there develops relationship management thus reducing churn and increasing loyalty from the consumers. Market segment increase is best developed using Omni-channel in the retail business as the customers are treated based on their needs. The strategy aims at providing adequate sight to the consumers through the identification of opportunities and market needs for the business.  The strategy of Omni-channel in the retail world is a general win for the consumers and the retailers (Feinberg, 2016). This is because the consumers have a better experience and they are additionally happy as they are able to receive offers that are applicable as they require.  On the other hand, the retailers are able to attain satisfaction as sales are increased.

 

Reference

            Feinberg R. (2016). Omni-Channel Retail. L2 Intelligence Report. Retrieved From http://www.cfs.purdue.edu/richardfeinberg/csr%20406%20eretailing/book%201/omnichannel%20retailing%20forrester%20seminar/