Fast Food and Restaurant

            The environment is essential in determining the progress of restaurants as it is a major determinant of consumption. Weather changes affect restaurants operation as traffic and sales are influenced.  Based on the national survey that was conducted in 2011, most restaurants are normally affected by the weather conditions changes.  Fast foods restaurants are mostly affected because they make the major section of all the restaurants.

            Weather effects on restaurants operation come in the major distinction which is based on the kind of restaurant that is involved.  Destination restaurants that are mostly situated in areas that are characterized by negative weather conditions are bound to suffer in regard to customer traffic as well as sales capacity (Jandi, 2016).  On the other hand, those restaurants that are situated in shopping areas are likely to attain benefits when the weather is not pleasing. This is mainly because consumers always flock the shopping places as they are forced to spend their time doing shopping all even dining (Jandi, 2016). Cold weather is associated with increased eating as individuals tend to spend most of the time dining in order to overcome the cold. These, therefore, increase the sales volume of those restaurants that are located in the shopping centers.

            Moreover, inaccurate weather forecast affects restaurants circulation and sales volume. This is because the inaccurate forecasts cause tourists to change their plans to a particular place of destination. This, therefore, frustrates the restaurant's operators after the weather turns out to be okay contrary to the predictions (Jandi, 2016).

            In order to overcome the external issues restaurants are necessitated to utilize financial analysis (Jandi, 2016).  Planning should also be conducted to ensure that those seasons that are characterized to have more consumers and those that are expected to have less are accounted.  This will help the restaurants to be able to develop a market strategy that can effectively handle the outcomes of the weather variations (Jandi, 2016). This may include the use of marketing events or even staff scheduling to reduce the operations costs when sales decrease. In addition, the restaurants can change their menu based on weather changes. Cold weather demands hot drinks and easy meals.  Market opportunities and trends should be established in order to grow the restaurants market segments (Jandi, 2016).

 

 

 

 

            Reference

            Jandi. (2016). Weather Impacts Restaurants Sales and Traffic. Retrieved From http://www.kng.com/blog/food-and-beverage-news/weather-impacts-restaurant-sales-and-traffic/