Focus on the international business activities of a specific American firm

Kentucky fried chicken is one of the fast food restaurants in America and it has many outlets in other countries due to its success. In this article, the big question is about if the top secret recipe for the company is the one that has contributed to its success. It is well known for its fried chicken recipe that has traded throughout the world (Stack, 2016). The recipe of 11 different spices and herbs was handwritten by the second wife of Colonel Sanders in the family scrapbook has greatly contributed to its success as no other fast food restaurant can match that. The firm revealed it takes any threat to its recipe very serious as it has been the one winning the customers and they cannot compromise the loyal of the customers (Stack, 2016).

KFC is one of the American firms that were expanded internationally by opening outlets in various countries such as in England, Jamaica, and Mexico. Throughout the whole period, KFC has experienced mixed success both domestically and internationally in most continents such as Asia, Africa and South America with more than 18,000 thousand outlets with China being its largest market with over 4,000 outlets (Wit & Meyer, 2010). The international growth of the KFC chain has won many customers as they have been able to improve their services of the franchisees that are believed to be the backbone of the restaurant food chain all over the world. It is true to say that due to the strong and the reputable name of the firm their products sell off so easily without the extensive and vigorous marketing (Wit & Meyer, 2010). Despite all their successes there are those challenges that it has faced but the firm has been able to solve them to enhance the continuation of the restaurant.

 

 

 

Reference

Stack L (2016). Is This The Top Secret KFC Recipe? Retrived from http://www.nytimes.com/2016/08/26/dining/is-this-the-top-secret-kfc-recipe.html?_r=0

Wit, B. ., & Meyer, R. (2010). Strategy: Process, content, context ; an international perspective. Andover, Hampshire: Cengage Learning.