The Home depot

Overview

            The Home depot company was founded in the year 1978.  It is a home advancement superstore supplies that sells a huge variety of building materials and home refining products. It has opened many stores across America, the Canadian provinces and in Mexico. The Company’s headquarters are located in Atlanta and has wide spread in the Sunbelt Layout.  Based on the revenues that are shown to the American Securities and Exchange directive, the company is the huge home refining seller in America.  The Company first went public in 1981 where it became a New York Stock Exchange traded Company in 1984 (Roush, 1999).    

Strategies

            The main strategy of the Home Depot is to build and gain a market leading presence in all the home advancement business modes.  The company has built a good market leadership in the selling segment by giving out more than 40, 000 varieties of products to equal the needs of the local domain through their many stores that are located across America, China, Canada and Mexico.  The company gives low prices on their products that so as to have a clear competition with other product segments. For the customers who require professionalized home renovation projects, the Company gives fixing services through their professional contractors.  The Company acquires its mineral growth by gaining business in the MRO sector.  The company grew in its maintenance position, repair and its business sector through interline.  This acquiring has also helped the company to get back 5% of the 50 billion markets in maintenance and repair and this has helped it have more than 1500 stakeholders and other partners.  The company is well known of its offer of the end to end home refining product and services.  This means that the company strategically gives home improvement services for persons and the product through services offered by professionals (Plunkett & Plunkett Research, Ltd, 2005). 

            The other strategy is the growth of Personal and professional customer sectors.  The company gains this by connecting with the customer needs where it is working on providing interrelated shopping experience to its customers.  The company gained 4.5% of its net sales from its online business channels.  This made the company start using its in store mobile technique so as to make it able for its partners to help the customers with their home refining projects.  Thus the company gives many fixation services that are targeted to its customers. The improvement of the customers segments is another Home Depot strategy.  The Company customers are the main income generators of the company. The company gives many special programs to these customers such as delivery services, a good service staff, parking spaces and well prices to bot the online and the in store buyers.  The company also gives a devotion program that gives the specialized customers discounts on the useful business services and buyer track device. The company has also other initiatives such as online business, buy online and pick from the stores, which are directly helping the firm in generating revenues and improving its income.  The Company concentrates on its professional customer in helping it get their products incomes together with the service revenues.  The Company gives a wider product assortment through its home yard, home decorators and websites (Plunkett & Plunkett Research, Ltd, 2005).   

Performance to Date

            Home Depot Company took strategies in reducing their operation costs which has now led to a profit increase without any growth effort.  The markets have been remunerated by these developments and have helped the company share their equality and reduce their debts.  In 2009, the company announced a dismissal of their associates and closing of the stores internationally. The partners at the EXPO were permitted to reapply for the jobs at Home Depot after the dismissals and they did not lose any occupancy of being hired back.  In that year, the total sales amounted to $71.288 billion which was more by $20 down the line of two years where the revenue had dropped due to the sale of the HD supply and the revenue at the business.  In 2012, the company closed some of its stores in China although some of the specialized stores that were good in the customer products and maintained a more intact connection between the customers and the partners were not closed (Palepu, 2007).  

            The company ruptured its data in 2014 due to the entering card numbers in the computers at the service desk and in some of the company’s departments such as the kitchen rather than the use of the credit cards directly. This service was sojourned and the company gave a year free credit survey through the ALLClearID for the customers who needed it.  In 2015, the company gained Interline products from their partners and the management of the interline brand for $1.6 billion.  The Company stores are about 9,755m2 in size and are made on the granary style where they stock a huge number of products.  In May 2016, the company revised its commercial cypher of Conduct and Ethics where the program was focused to improve the guidance based on conflicts of interests.  The Home Depot has been the leading company in U.S home refining market since there are many scopes having the business and it has invested more than $30 million so as to improve its e business market.  Since the year 2014, the company has gained an increase of $ 1 billion on its online sales (Palepu, 2007). 

 

 

References

Palepu, K. G. (2007). Business analysis and valuation: IFRS edition, text and cases. London: Thomson Learning.

Plunkett, J. W., & Plunkett Research, Ltd. (2005). Plunkett's retail industry almanac 2006: The only comprehensive guide to the retail industry. Houston, Tex: Plunkett Research.

Roush, C. (1999). Inside Home Depot: How one company revolutionized an industry through the relentless pursuit of growth. New York: McGraw-Hill.