Management Information Systems
In 2013 Wal-mart developed a massive fresh logistic system which involved building fresh warehouses directly for the web orders (Banjo, 1). The stores additionally utilized workers in all the created stores in mailing and packing products. This was based on the fact that the corporation had established that shipping product to all the more than four thousand stores in the United States to be less expensive and faster. Wal-mart stores Inc (Banjo, 1). stated that it did not require copying an information model held by Amazon Corporation despite the corporation being at the top in the context of online sales. The company concluded this because it stated that despite the model being time and geographic friendly it would still have to worry about stores supplies.
Developing fresh and well-equipped logistics for the online orders was a suitable system adoption. This can, therefore, be referred as a strategic system information approach because it was developed in order to provide a response to the online selling initiative. The approach is additionally strategic because it was aimed at providing a competitive advantage for the corporation through extending its consumer base (Galliers, and Leidner, 414). In addition, the corporation ensured that the approach involved the provision of differentiated services to the online consumers. The approach is strategic because it is designed for a particular set of consumers who are the online customers. Through this, the corporation identified that the approach is financed friendly in association with high speed thus illustrating that the main focus of the approach is customer’s need (Galliers, and Leidner, 414). The approach is also strategic because it was developed on cross functional boundaries which involve developing its operations through developing a marketing plan.
Wal-Mart Corporation created new services which involved shipping of the products in order to gain a wider market segment in the online industry. The corporation was forced to adopt the strategy because it did not have an effective economic delivery strategy for delivering its products to the online consumers. E-commerce s generating a greater market for corporations in the modern world and it accessing all areas at once corporations are highly necessitated to adopt online selling (Cecelja, 179). Despite the fact that the corporation adopted the strategy later than other corporation based on cultural challenges the strategic information resulted in developed sales. The sales of the corporation rose by 16% after the implementation of the strategy (Cecelja, 180).
The information system was of great assistance the development of the strategy because it helped in controlling and managing business details for the corporation products delivery. Managing and automating the delivery of products helped in gaining consumers trust and loyalty. This was, therefore, significant in developing profitability as well as sustainability of the business. The information system of logistics development helped in gaining competitive advantage through innovation and targeting a specific consumers market of online consumers. In addition, the system helped the corporation in the identification of opportunities in the market. This was through establishing the needs as well as the expectations of the consumers, differentiating and innovating the services as well as brands. This helps in identifications of the corporation’s capabilities as well as threats in the online market (Galliers, and Leidner, 414).
Work Cited
Banjo, Shelly.Wal – Mart’s E-Stumble with Amazon, 2013. Retrieved from http://www.wsj.com/articles/SB10001424127887323566804578553301017702818
Cecelja, Franjo. Manufacturing Information and Data Systems: Analysis, Design and Practice. Burlington: Elsevier, 2002. Internet resource
Galliers, Robert and Leidner Dorothy. Strategic Information Management. Routledge, 2014. Copyright.
