Camel Cookies Case Study in Dubai

Camel cookies is a coffee which basically deals in camel cookies of different shapes and sizes. The business performs very well due to its unique cookies which are very different from other cookies in the country (Bricault, 2013). On the other hand, the shop is also located at a very good place where customers can be able to easily locate and thus enjoy their very unique cookies at a very affordable price. The cookies are offered in different flavours, and the packaging is also good and eye catching, thus making many people to like the services offered by camel cookies. Even though the business is unique and it also performs well, it also has its own challenges which make it hard for the business to be able to reach its goals (Dubai, 2013). The main challenge that camel cookies faces is stiff competition from other cookies companies in the Asia. These companies offer similar services as that of camel cookies but, and thus taking most of the market share hence making camel cookies to experience challenges. These challenges include very stiff competition from other Asian cookies companies which offer the same services but in a very different way as camel cookies does. These companies include the following; Home Bakery, Ben’s Cookies, Home Bakery, Monkey cookies, Panda cookies, and Marks and Spencer.

Despite of facing competition from other companies in the United Arab Emirates (UAE), food and beverage companies are also increasing at a very high rate in the UAE (Bricault, 2013). This has therefore led to an increase in number, thus leading to an increase in supply than demand, thus making it hard for food and beverage companies to be able to receive huge returns from the business. In as much as Camel cookies produces very unique cookies and the services it offers are also unique, increase in the number of food and beverage companies has made it to receive low returns due to the dropping of prices (King, 2013). Moreover, the prices of food prices are very high, and the customers are price sensitive. This consequently makes the beverage companies to experience very many challenges which include incurring losses (Spraggon & Bodolica, 2014). Finding a good location to locate the business is also a big problem, since most of the food and beverage companies are all over in the United Arab Emirates.

Competitor’s comparison Table

 

 

 

According to the table above, most of the company’s competitors are Monkey cookies, Home Bakery, and Ben’s Cookies. All of these companies are using very good strategies in making sure that they win over the customers. Some of this strategies include reducing the prices, and increasing the quality of the cookies (Bricault, 2013). This move consequently allows the customers to stick to the company since it offers equally the same product as that of other companies but at a very lower price, hence saving the customer from spending a lot. Monkey cookies and Home bakery have really lowered their prices per box, and compared to Camel cookies, they stand a better chance of winning a large number of customers. This is basically because, they have been in the UAE market for a longer period of time as compared to camel cookies.

Moreover, most people know about these two companies and they also produce high quality products, thus they can easily outsmart camel cookies in the competitive market (King, 2013). Ben’s cookies on the other hand, has been in the market for more than two decades, and this consequently makes it to be able to understand the marketing trends in the UAE. Even though they do not offer deliveries, their prices per piece are very affordable and thus they can easily attract most customers (Bricault, 2013). Finally this consequently means that in order for Camel cookies to be able to outsmart its competitors, it will need to change most of its marketing approaches thus making it easy to win the hearts of most customers.

Monkey Cookies in Sharjah

In the year 2012, Mr Abdullah Al Ansari began a home grown baking which was as a trial. This trial therefore gained recognition and it evolved into a professional business. Monkey cookies therefore became the people’s favourite, and in no time it hard gained demand in different parts of Kuwait. The company currently offers the following types of cookies; white cookies, Nutella cookies, Hershey’s black and marshmallow cookies (Bricault, 2013). According to Mr. Sharjah he wanted to make unique cookies through combining different ingredients due to the passion that he had in baking. The company has therefore grown and it currently has three different outlets in Shajah/ Al Muwailh, Al Ain in the Bawadi Mall and Um Al Quwain in the Careefour parking.

Panda Cookies

Panda cookies is manufactured by Meiji Seika and it is also Japanese biscuit’s brand. The company produces cookies with different types of flavours which include the following, strawberry, vanilla, matcha green tea and double chocolate. These cookies were first launched in Japan by the biscuit company, Meiji Seika (Bricault, 2013). The cookies are made in the shape of the koala bear, thus making children to be attracted to it. Meiji Seika started producing the cookies in the year 1974 and in the same year started exporting it to most developed countries all over the world (King, 2013). These countries included the United Kingdom, United States, Canada, Australia and the different countries in the Middle East.

 

The cookies are packed in an eye-catching packet which attracts the attention of the children thus making them to like the company’s products.

Ben’s Cookies

Ben’s cookies owns a chain of cookie selling shops located in England. The company was founded in the year 1983 by Helge Rubinstein and his co-founder Karen Brooke Barnett (Dubai, 2013). The company sells readily cooked and cookies, and they can be served while hot to the customers. The company later grew and opened major stores in different parts of England and the Middle East. It currently has 180 stores in the world, with eight of the stores in the Middle East (King, 2013).

Home Bakery

Home bakery was a branch of the Elimear when it was initially opened in the year 1953 by Annie Maguire in the Joceyln Street. In the year 1958, after the death of Annie Maguire, Paddy Keelan her sister opened another branch in 38 Clasbrassil street. In the year 1964, Paddy’s son Michael Keelan opened another branch at Joceyln Street, which saw the expansion of the bakery and was later converted into a coffee shop (Bricault, 2013). In the year 2006, after a series of family ownership of the company, the company expanded its branches and opened outlets in different parts of the world which included the Middle East. The company mainly specializes in baking ancestral breads, decorated cakes and pastries. This has consequently made the company to be one of the top performing food and beverage companies in the Middle East.

Reference

Bricault, G. C. (2013). Major Companies of the Arab World 1992/93. Dordrecht: Springer Netherlands.

King, S. D. (2013). When the money runs out: The end of western affluence.

Dubai, 2013. (2013). Place of publication not identified: Oxford Business Group.

Spraggon, M., & Bodolica, V. (2014). Managing organizations in the United Arab Emirates: Dynamic characteristics and key economic developments.