BUSINESS INITIATIVE AND TECHNOLOGY

1. Analyze the options available for producing the product or service. Next, evaluate which of the available options you can take to streamline operations

With respect to the evolution of Smartphones, product management entails a wide range of management activities whose main objective is streamlining its production process. This ranges from the time the new idea of the product is launched to finally offering an ongoing support to clients who had purchased such a new product (Funk & Palgrave, 2002). As in the case of any organization which conducts product development, either intentionally or unintentionally, the options available is carrying out feasibility study/analysis, product technical design and concept developing and testing is crucial. Out of this three, the following are the one to be considered;

1. a) Carrying out feasibility study/ analysis_ with this, it means that sufficient information is to be collected which will result to the product success. This will involve the extensive organization of private groups which will obviously test a beta version of this product then evaluating the experience in the test panel. The feedback to be obtained is the one which will ultimately communicate the levels of interests of the target market as well as the desired features. Equally, it will assist in determining whether this product has the capacity of being profitable in line with meeting customer needs (Bernard & Rambaud, 2007).
2. b) Product technical design_ so as to ensure that its operations are streamlined; there is the need of integrating customer customers’ opinions. In common cases, the product concept or the idea ought to be taken into consideration i.e. must be tasted on a true client base. This is what can assist in adjusting as well as developing the concept. This then means that this option will majorly integrate the results to be obtained from feasibility analyses into the product production process. This then deals with turning the Smartphone production concept into a workable offering and ironing any technicalities encountered. In regard to that, this will foster its marketing, finance and production or operations (Funk & Palgrave, 2002).
3. Determine how the product or service will meet consumer needs

In the process on carrying out the above activities, it means that a lot will be realized i.e. the market trends and the customer views about this product. Firstly, the company will be in the position of understanding the nature of the competitive product already in the market. Next they will come up with tactics which will be aimed at increasing its quality and performance. In the process of doing so, it means that the customer needs will be met through ensuring that the new product are contented with what they paid for (Bernard & Rambaud, 2007).

3. Assess at least three (3) types of technologies that will improve the quality of the product or service. Explain how the technologies will help enhance capabilities and customer loyalty.

The continued technological advancement has necessitated the need for carrying out extra research which will assist in improving the quality of Smartphones. The reason for that is because of the desire of competing favorably with other companies in the industry, increasing profit, as well as responding to customer needs (Zheng & Ni, 2006). Because of this, below are some of the technologies that have the ability of improving the quality of the company’s Smartphones;

1. a) Incorporating high quality camera lenses_ since majority of modern Smartphones have in-built cameras of varied strengths, there is the need of extending research for this device so that the company can come up with in-built-high-quality camera lenses for their phones. Moreover, this in turn will aid high quality video streaming.
2. b) In-built projector_ with advancement in technology, it means that the Smartphones the company will be producing will be a question debate since the installation of in-built projectors will basically increase the demand for them as well as their competitive edge (Zheng & Ni, 2006).
3. c) Seamless Voice Control _ although voice control technology has existed for decades now it used to be a crude method. Therefore, having extensive research in this will imply that seamless voice control app will a wonderful tool to the company’s Smartphones.
4. d) 3D screens_ due to the fact that majority of the mobile companies are moving from 2D to 3D future-features-Smartphones, it means that the company should have extensive research aimed at improving their technology will ensure that the products it will produce are also in the same category. Basically, the 3D displays will have to be incorporated with elements of movements whenever it comes to customer interactions with the Smartphones.

With respect to the above, the need of driving brand loyalty is seen as being a crucial strategy. Therefore, with respect to the above technologies, it means that the embattled brand will be luring more customers back through exclusive offering and seamless customer experience whilst using them. These will help the company to win them back hence increasing their loyalty (Bernard & Rambaud, 2007).

Moreover, such technologies will enhance the brand loyalty thus putting the customer in the spotlight. Since it is the key brand loyalty which will keep on telling stories, it increases the customer satisfaction about the quality services they obtain through it. Equally, with it in place, it means that the customer complaints and desires are well catered for. In return, the customers remains to be contented with the company’s products and the desire of using any new product launched in the market from it (Bridgeland & Zahavi, 2009).

4. Identify at least two (2) technology policies that will apply to the product or service initiative. Next, analyze three to five (3-5) ways how those policies that you have identified affect your product or service initiative

With the evolution of mobile technologies, each day everyone is eagerly waiting to see what Smartphones manufacturing companies can offer as well as to the way in which the masses will react to the emergence of these devices. In other words, the new and better smartphones are accompanied by multiple issues that come with technological advancement which is introduced to public use. One of these issues is technology policies. An example of these policies include mobile device acceptable use policy and disclaimer policy

In regard to that, such rules or policies for the usage of Smartphones are much applicable in manufacturing facility as well in working places. The provided information, procedures, examples, samples, and guidelines ensure that there is efficient use of the Smartphones in any setting i.e. at workplace, driving and so on. Thus the objective of this policy is protecting the confidentiality and integrity of the Smartphones technology infrastructure.

 

 

 

 

 

Bibliography

Zheng, P., & Ni, L. M. (2006). Smart phone and next generation mobile computing. San
         Francisco, Calif: Morgan Kaufmann.

Funk, J. L., & Palgrave Connect (Online service). (2002). Global competition between and
        within standards: The case of mobile phones. New York: Palgrave.

Bernard, F., & Rambaud, G. (2007). Product feasibility guideline: From the idea to the
        market. Göteborg: Chalmers University of Technology.

Bridgeland, D. M., & Zahavi, R. (2009). Business modeling: A practical guide to realizing
       business value. Amsterdam: Morgan Kaufmann/Elsevier.