Section 1

Executive Summary

M-Sim is a local smartphone developer corporation that will be involved in the provision of a full spectrum of smartphone product development.  The  corporation  has been  incorporated  in  developing and running  a fresh smartphone product development in  the highly  competitive global  smartphone  market.  Currently technology corporations are mainly focusing. Presently  the  corporations that are mainly involved  in the manufacturing of smartphones  are  primarily  aiming  at  developing  highly  priced and innovative  smartphone products.  However  there is  not an independent   corporation  that  is  developing smartphones  that  meets the  innovative needs  of consumers  with  lowered  prices.  It is good to note that the smartphones manufacturing materials are currently characterized by low prices because their uses have grown recently. Offering   affordable products will work to provide the corporation with high profit from the venture.  The local   market is very vibrant and this will help in the creation of brand awareness thus gaining an increased consumer market.

Uggla and Filipsson (2009), states that a corporation strategy is an incorporation of mission, vision, approaches, assets as well as consumer bases of the entire business among the engagement of additional things.  This therefore implies that the strategy of business can thus be termed as the main driving factor of attaining business efficiency.  to be precise  Every business  generally requires the  employment  of a strategy  in  the quest of  promoting  the degree to which  it qualifies in attaining success. O the hand Verreynne and Meyer (2010) , contends  that  the aspects that are responsible  in  determination of  the  competitive advantage of  any business  is the  business strategy.  Therefore in this case the business will be D-Sim a smartphone development corporation that will be situated in the in the domestic market (Verreynne and Meyer, 2010).

Smartphones have revolutionized the area of communication both in the local and the international market.  This has thus transformed the manner in which individuals   perceive communicating.  In the traditional ground smartphones   for a long period remained out of possession for most individuals   due to the associate of increased prices.  Due to this smartphones corporations have invested much efforts and resources into establishing innovative ways of offering high capacity of products. This has thus resulted in the development of highly technological and innovative products that are characterized by high prices. The smartphone market is doing very well locally and globally and thus for a fresh business a well-developed strategy is necessary in gaining a competitive advantage. In addition this requires the utilization of value and price competition in order to gain an increased number of consumers. This will additionally work in creating awareness of    the corporation as well as the products it offers. For a fresh technology and innovative corporation beginning in the global market will be accompanied by several challenges. This is the reason why the corporation decided to begin in the local market to develop and gain consumers loyalty.  In addition  the global  market requires the corporation  to be  have  high  funds which may  prove to be a challenge for the corporation as a starter (Uggla and Filipsson, 2009).  

The business  strategy of the smartphone product will  be grounded  on  the  management method  and  employment of strategies  in enhancing  uniqueness  and recognition  of the  corporation and the product.  The business will directly adhere to a participative approach as the interesting management kind.  On  the other hand  the corporation will be offering  unique  smartphones products and  the products related  services such as the installation of  all the Applications that  each  consumer requires in the quest of promoting   recognition of the  business  in the targeted consumer  segment  and market.  The  company’s guiding  principle of the smartphone  development business  is grounded  on  ensuring that the business end up  becoming the dominating  smartphone developer  domestically through   the  development of  unique smartphone products  and the additional  services that will be offered  to the target  consumers.

D- Sim corporation  will be smartphone corporation  that will basically  focus on  attracting consumers  from  distinct  consumer  levels from  the local  setting.  It is factual that the population of smartphones users has risen by 18% in a single year.  More of the locally situated smartphones corporations are currently focused on acquiring more consumers in the international market.  The corporation will thus be situated locally strategically through offering products that are characterized by unique décor, sizes as well as features.  The corporation  will be focusing of  offering to the local  consumers  unique  experience  through the presentation  of elevated  promotions  which will cater for the needs of the local market which will facilitate  the increase of a competitive advantage.

In addition the corporation will focus on unique theming and designs of all the products in enhancing products uniqueness.   The corporation  will   only  be offering additional services that are  related to the products such  as  installation of  application  in order  to  increase  the ability of the corporation  to  concentrate in producing  and developing the  products to  the maximum level. 

The current local market is characterized   by trends changes which range from, consumption, tastes and preferences. This therefore means that the corporation must meet all the needs in an innovative way without fail.  Focusing on the needs of the corporation will work in ensuring that the corporation is not overtaken by any other business. In addition the market is characterized by established products and therefore being strategic is the best for the corporation to be success in this particular venture.

However regardless on the fact that the corporation will be focusing on the domestic market, it will be involved in researching for the global market need.  This will help in developing the products even higher in ensuring that there is efficiency.  There is not a specific   smartphone corporation that seems to be generating a supportive market for domestic consumers and thus D- sim will work in enhancing its unique nature.  For this reason the   corporation will attract more consumers within the specific local market.

The corporation  projected sales  in the first five years of  operations  are  estimated  to  develop  with no less than 10% which will direct reflect  in the  company’s  net profit.  In starting  the  smartphone development  business  the  corporation will  require  approximately $ 100,000 where   assets will consume an approximation of 20,000 dollars to 28,000 dollars  and  the examining will be used  for expenditure.  The capital for beginning   the business will be obtained from individual saving which will be 40% and the rest will be obtained from business loans. The mission of the  corporation  is to  enhance better  relations with consumers  through the promotion of  uniqueness in  smartphone products developing and  offering of  related services to  the  provided products.

Section 2

Section- 2 A

Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.

As a result of competitive global market, the business has an opportunity to develop a tangible product called ‘SMARTPHONE’. This is a popular product which has been brought by the new technology. It is a product which is recognized by all people and it is associated with many benefits which people enjoy in their daily life (Zheng & Ni, 2006). The vision of the business in developing a Smartphone is connecting people and creating a sustainable growth. According to the research  from the global market,  this is a necessity  product  for  all generation  and there is a high demand as users  use the product to update information, checking mail, product purchase  or in other words people stay in touch with Smartphone for their  daily businesses (Zheng & Ni, 2006). It is important to note that this product is widely recognized not only by ordinary people in their daily lives but also in organizations. For example, salespersons use GPS software to make sales on time, identify traffic delays and alternate route. They are able to access vital information and customer data. The Smartphone connects the business with new prospects and new contacts through networking tools such as Linkedln (Zheng & Ni, 2006).

The business values or core principles are:

Open culture and communication- In this organization, there must be open and honest communication so that operations can be done effectively. Openness will increase morale, commitment and hence increase productivity. More importantly, openness will create strong relationship, effective team, transparency and innovation. Through an open communication, people should learn how to create an open culture based on reinforcing support, motivation, encouragement and diversity (Tocquigny & Butcher, 2012).

Passion- Passion is an important core value which means that all organization members should be committed to achieve organization vision, mission and goals. People should have a sense of calling so that there can be a path for creativity and innovation. Let us be focused and have that desire of achieving excellence. Note that passion wills bring satisfaction, motivation and energy and it will elimination disruption.

Making difference- People should be committed in their work in order to compete with global markets and make a difference. Leaders should motivate the workers and creative a good working environment will availability of resources. Team members should have self-discipline, consistent and be ready to learn from mistake (Tocquigny & Butcher, 2012).

 Trust- since our vision is to connect people; team members should have trust and encourage meaningful relationship and loyalty. Note that communication is very important and thus people should be honest in sharing information whether good or bad. Note that trust boost morale, collaboration, persuasion and motivation.

Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.

In the global market, our ideal targets customers are young people as market research has shown that majority of users are young people (age 14-25). I believe that there is a need to develop this product as it will bring a higher future growth for the business.  This is the high time to enter in the global market and meet the demand   of target users as research shows that there is a high competition of Smartphone brands. Since 2007, the Smartphone industry has been producing Smartphone of all types and the studies and researches show that by 2017, out of the world’s population, 2.6 billion will be users of Smartphone (Funk, & Palgrave, 2002). There is a rapid growth of Smartphone markets and the emerging marketing is growing in a faster rate thereby enjoying the widespread benefit. Currently, Smartphone is the leading market in the telecoms industry and in 2013, sales increased dramatically from 3.6% to 435 million units and the higher sales exceeded the sales of other basic handsets. Apple was the first Smartphone model to enter in the market in 2007 followed by Samsung which entered in 2008 (Funk, & Palgrave, 2002). The two companies and other new entrants have competed for long time and this means that the Smartphone market is ripe but the important thing with our business is to find innovation activities and unique design features.

Why this product? 

Many companies are manufacturing smart phones and they are entering in the global market with a higher force thereby markets are becoming more saturated (Funk, & Palgrave, 2002). Many people particularly young adults stay connected with people in far distances and this is making life easier. The global market research has shown that our target market is effective in terms of customer profile. Out of world’s population, a large number   of Smartphone users are young people, with high income and a higher level of education. Users have a positive lifestyle preference and they have a high purchasing power (Funk, & Palgrave, 2002). This makes us to understand that we need to use effective ways of advertising such as TV shows and magazines in order to keep them connected with our brand. Our target customers have different desires and interest and so the business will have the opportunity to develop different products to meet all needs.

 

Determine the type of business model you will use for your new business opportunity. Support your response.

The new business will employ manufacturer business model. Our company will   be creating new brands from raw materials. Then, we will be selling our products to the end users to eliminate middle men and minimize distribution channels.  Manufacturing business model will be effective in increasing revenue and minimizing expenses and more important creating customer relation and satisfaction.  The direct business model will help us to compete with other manufacturers and produce different Smartphone models in order to meet the global demand.  The business will gain value through producing brands in large scale and this will make the company name to gain prominence in the global markets.  We will use   different methods of selling brands such as webpage use or website use.  This is an effective method which will bring a competitive advantage and help the organization to maintain its edge in the global market.  Direct model will lead to the approaches called ‘build-to-order’ and ‘just-in-time (Bridgeland & Zahavi, 2009). The former means that the brands will be produced with respect to confirmed order. Build-to-order is effective for specialization and reduction of inventory cost.  The latter is also effective for creating efficiency and minimizing inventory costs. Other important point to note that as manufacturers, we will have a direct control of the cost and eliminate the inventory costs since we will not allow distribution channels to enter in between (Bridgeland & Zahavi, 2009). Through customer connection and firsthand feedback, will be able to evaluate customer experience and improve brands.

Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.

The feasibility analysis of the new product is divided in to five areas namely technical, operational, schedule, economic and legal feasibility (Bernard & Rambaud, 2007). In economic feasibility, the product is feasible in that we have evaluated both costs and benefits analysis. The cost forecast such as labor, training and materials has been analyzed together with profit margins. Evaluation of cost and benefit has shown the value of the project.  Generally, the developing cost is affordable and the product is going to be cost-effective.  Technical feasibility analysis in terms of technical resources, expertise delivery method, labor, materials and more is analyzed.  There are clear details on materials needed their quality and price as well the source (Bernard & Rambaud, 2007). There is also skilled and unskilled labor in the manufacturing sector and financial labor. This clearly shows that the product which will be developed is technically feasible. The product is feasible in terms of operational in that the organization environment and internal factors such as culture are effective for product sustainability, producibility, affordability among other parameters. The system of product development is accepted by the law –meaning that the process has met the legal requirement and protection regulations. Last, the schedule feasibility has been estimated, and with the feasibility of other factors, the product development will meet the due date as there is a reasonable timetable (Bernard & Rambaud, 2007).  There are fewer threats which will hinder a successful development, and so there is a possibility that the product will be produced on time.

 However, though the product is feasible, the organization will meet some roadblocks. First, while the business will tend to develop a unique product, the production will be hindered by many features and variations (Bernard & Rambaud, 2007).  Furthermore, new product with new features will require more time for testing.  Next, the development will delay as a result of doubling or tripling resources. This will lead to an increase of coordination overheads which will then lead to risks and higher costs. Last, with the new product, the company will tend to put focus on Pre-Launch strategies and overlook the Post-Launch. There is a big gap   when presenting the product internally and in the real world (Bernard & Rambaud, 2007).  The end user many either utilize or abuser the product and the risks may emerge if the company is not committed to evaluate the feedback and to improve the brand.

Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company.

The product development will require a short period of time with respect to the few processes needed in production. Time period will be determined by different processes namely; the period of idea generation. This is a period of finding sources of idea from customers, competitors and others based on the product. Idea screening- considering whether the product is real, worth and successful. Concept testing which is based on consumers’ view and the definition the product.  Marketing strategy based on reaching the target market, planned price, marketing mix and the budge on marketing. Business analysis used for evaluating and reviewing sales and profits. Test marketing- using controlled panels and simulated tests to speed up tests and last is commercialization-developing new products. At this final process, the company will be at a high financial condition due to its low inventory, high net income, high working capital, operating environmental and fixed assets. In future, the company will have a high working capital out of high sales volume.

Section 2 B.

1. Conduct a competitive analysis in which you explain the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete

The first source of competition in our company is the pricing. Due to the cost of production and the sophistication of our products, we were made to sell our products at slightly higher prices than our competitors. The kind of labor and technology adopted for the production process requires that we get enough turnovers to maintain the operating profit at its level best. This is why it is difficult for our prices to lower than a certain point. Our competitors take advantage of this to sell products that are cheaper in both quality and prices, posing serious challenge tour marketing. Another source of competition is the ever changing consumers that require constant research into the types of products that can satisfy their needs (Bridgeland, & Zahavi, 2009). Because our products are sophisticated and take a lot of time and dedication to manufacture, our competitors take advantage of the caning tastes to manufacture fats moving low quality products to substitute our products among the customers. This is because we cannot respond quickly to the consumer needs to take advantage of their changing tastes. Moreover, our competitors thrive well because we do not have strategic alliances while most of them have. The alliances help broaden the market and enhance the image of the company across the globe. As soon as we make the alliances, we shall be able to create a wider source of competitive advantage in the market.

The strengths of our competitors come from the fact that we are a small company that has not got its roots into the global market. The competitors therefore have ways of blocking the customers by making strategic alliances with other companies that are overseas to enhance their product images. Our weakest point is our competitor’s strongest bargaining power and our most serious weakness is the inability to respond quickly to specific demand due to the associated costs. Our competitors take advantage of this and make quick moves to beat us with cheaper products.

2. Provide at least three (3) strategies and three (3) marketing tactics for attracting first-time customers
3. Social media.

Telecommunication development has created a revolution in the marketing strategies, especially with the innovation of the social media. The social community that is available over the internet offers the best target groups for our new products (Funk, & Palgrave Connect, 2002). New customers are available if we do a good marketing through Facebook and twitter, notifying our potential customers what our products can do to them. Young people, who are our main focus, form the biggest percentage in the social network. Social media is more helpful if we want to create awareness to the customers that, indeed, our products will meet their needs. We feel customers and potential customers with hope and objectivity towards our products such that many of them opt to physically visit our premises. Many people today consult social media before proceeding to make their purchase. This is why if we create a good impression over the internet. We will be able to attract more potential buyers.

2. Keeping the existing customers

For a rational buyer, it would be very difficult for him to make purchases from a company that is losing the customers already (Bridgeland, & Zahavi, 2009). This is why we try as much as possible to retain our customers so that they can also help us in carrying the image of our products. The information so spread by our regular customers are significant enough to attract more buyers into our company. One way of retaining customers is to keep resolving as many of the customers issues as possible. This means that most of the times the customers are satisfied staying with us and may feel insecure working with our competitors who do not know how to hand le their issues. For example, one way of maintaining the customers is to provide a longer warranty for our phones. The customers will therefore feel safe using our products and share this with the friends. Moreover the company can also provide other accessories earphones and memory cards alongside the smartphones as promotional tactics.

3. Pilot campaigns

Launching a new product in the market needs much effort since it has strong competitors who are already rooted. Virtual communication with the customers through social media alone does is not enough in making the product known. The company should engage in activities that can enable it interact at personal level with the customers through pilot campaigns and get feedbacks o what is required of the product by the customers. During this campaign, the company can distribute a few of its high quality products to the potential buyers as gifts. If the products so distributed are good, then they will communicate on behalf of the company and the more customers will be available to purchase it. At the same time the company can make the actual sales of the products, but at an offer price, just to ensure that the product is within the vicinity of the potential customers.   The tactics for attracting new customers will include gifts, free samples and general advertisement in the mainstream media (Bernard, & Rambaud, 2007).

3. Determine three to five (3-5) kinds of strategic positions that are available to you for your business plan. Next, determine the types of opportunities the strategic positions bring to your business both internally and externally.
4. a) Strategic alliances

Our company is not into any strategic alliance with any other company abroad and sells most of its products locally and a few in the global market. Procter and Gambler thrives best because of alliances (Tocquigny, R., & Butcher, 2012). However the levels of our sales are relatively god as compared with those of the competitors. If our company gets into strategic alliances with other companies that deal in similar products from other countries, we may be able to expand our market by more than double. We see this as an unexploited opportunity.

1. b) Customer cluster.

We are proud to announce that we are located near most of our customers. This means that if we put the entire inventory in place and other resources that we require for adjustment, we can carry out serious innovations that are geared towards meeting the needs of our customers. The customers already fed up with enough information and the only remaining part is to put resources in place and give them what they require. The company will take advantage of this customer base to expand on its profit by manufacturing products that meet specific needs of the customer.  

1. c) Advance in human capital

Our company for long has been relying on few competent workers to carry out most of the duties of innovation and product enhancement. This has made the volume of production to be lower creating shortage at some point. The company will increase the number of skilled labor to make the overall increased production a smoother transition.

Opportunities from the above strategies

Strategic alliance makes it easier for our products to gain reputation in the regions where they initially had none. The consumer cluster makes it possible to make products that need specific needs of the customers while the human capital is instrumental in carrying out innovations.

4)         Determine the key types of risks your business opportunity will face both internally and externally. Provide strategies to mitigate these risks

1. a) Internal risks

The first risk that the business will face internally is to venture into new products with a strained income. Loss of income may follow if the market analysis was not accurate enough for the customers to respond positively to a high volume of sales. As the business increases its inventories and the human resource, it expends much costs that should translate into a bigger sales volume. The same financial loss may also take place if the business marketing does not meet its target needs yet the customers are already using the free products whose costs are sunk. This is mitigated through a concise market research that is specific to the customer needs.

The company may also lose some of its very innovative employees in case it gets not strategic partnership with other companies. This is because the other company may come with new demands in terms of operation costs and profits. Our company may opt to lay off some of its workers in the process. To mitigate this, the company will not get into any deal before agreeing on such terms that may lead to layoffs. 

External Risk

The most prominent external risk the company faces will depend on the decisions by the bigger smartphone companies to reduce the prices of their products (Zheng & Ni, 2006). This can happen to eliminate other smaller companies. To mitigate this, we will ensure that we maintain our customers through services that are top notch. 

5. Assess the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Next, explain the funding strategy your venture will undertake
6. a) The first source of capital is the contribution by the owners. At least each owner of the company will be in a position to contribute some amount to the company being that they are the brainchildren behind the idea. The membership contribution should cater for more than a third of the total cost.
7. b) Bank loans

We also look forward to borrowing from banks and other financial institutions that will be willing to provide the much needed finance to our company. Development banks and government banks are some of the most reliable lenders. We shall go for the bank that has the best terms of credit being that we also look forward to minimize costs.  

1. c) Grants

The government empowers new investments through funding programs that provide grants to the investors. Our company will cease the opportunity provided by the government by applying for any grants. However this is not a very reliable source of income because there is not guarantee for government funding in case of application. Government funding however, if available are good because they are never repayable.

6. Create a report of operating costs required for your product or service venture, using the Planning Shop’s Business Plan Financial package.

Some of the operating costs that the company will incur include the salaries of the employees, the advertising costs, the R&D charges, insurance premiums, rent, and the innovation overheads (Erera et al., 2013). The company will allocate $ 10 million for the research and development.  The business will allocate finances for the insurance premiums, permit charges, and the licensing fees. A new start-up business needs funds for promoting itself and hence provision for the advertising costs. The company will hire a marketing team to target and attract a broad customer base and helps in maintenance of the brand loyalty. Similarly, the business will allocate funds for hiring, training, and paying the employees.

The costs are necessary for the company to meet its goals and objectives such as growth, expansion, and profitability (Erera et al., 2013). The costs are interrelated, and they are useful in financing the investment project. Conduction of the net present value (NPV) of the investment project is significant to evaluate the viability of these projects. The NPV is computed as the difference between the PV of the cash flows and the PV of the investment project. Other investment appraisal approaches such as the “internal rate of return” and the “modified payback period” as also useful factors in the analysis of the attractiveness of the investment. The table below represents the operating costs to be incurred by the firm.

 

Operating overheads	Amount in $ mil’
R&D	100
Advertising	200
Salaries and Wages	540
Insurance costs	260
Project cost	130
Fixed costs	600

 

 Contribution per unit= $100

Contribution margin ratio= 0.8

7. Prepare a break-even analysis in which you explain the report you created in the venture capital group.

The break-even point is a situation in which the company is neither making profit nor losses. At break-even point (BEP), the total overheads equal the revenue. Computation of the break-even is necessary for the business as it helps in making decisions on the levels of the sales for covering of the total fixed overheads and the variable costs. Additionally, the break-even help managers to determine the point at which the enterprise begins making profits.

Break-even Units= Fixed costs/ Contribution per unit (AccountingCoach.com, 2016).

= 600M/ 100

= 6000,000 Units

Break-even sales = Fixed costs/ contribution margin ratio (AccountingCoach.com, 2016).

= 600M/ 0.8

= $750 million

 

 

Section 2 C.

1. Analyze the options available for producing the product or service. Next, evaluate which of the available options you can take to streamline operations

With respect to the evolution of Smartphones, product management entails a wide range of management activities whose main objective is streamlining its production process. This ranges from the time the new idea of the product is launched to finally offering an ongoing support to clients who had purchased such a new product (Funk & Palgrave, 2002). As in the case of any organization which conducts product development, either intentionally or unintentionally, the options available is carrying out feasibility study/analysis, product technical design and concept developing and testing is crucial. Out of this three, the following are the one to be considered;

1. a) Carrying out feasibility study/ analysis_ with this, it means that sufficient information is to be collected which will result to the product success. This will involve the extensive organization of private groups which will obviously test a beta version of this product then evaluating the experience in the test panel. The feedback to be obtained is the one which will ultimately communicate the levels of interests of the target market as well as the desired features. Equally, it will assist in determining whether this product has the capacity of being profitable in line with meeting customer needs (Bernard & Rambaud, 2007).
2. b) Product technical design_ so as to ensure that its operations are streamlined; there is the need of integrating customer customers’ opinions. In common cases, the product concept or the idea ought to be taken into consideration i.e. must be tasted on a true client base. This is what can assist in adjusting as well as developing the concept. This then means that this option will majorly integrate the results to be obtained from feasibility analyses into the product production process. This then deals with turning the Smartphone production concept into a workable offering and ironing any technicalities encountered. In regard to that, this will foster its marketing, finance and production or operations (Funk & Palgrave, 2002).
3. Determine how the product or service will meet consumer needs

In the process on carrying out the above activities, it means that a lot will be realized i.e. the market trends and the customer views about this product. Firstly, the company will be in the position of understanding the nature of the competitive product already in the market. Next they will come up with tactics which will be aimed at increasing its quality and performance. In the process of doing so, it means that the customer needs will be met through ensuring that the new product are contented with what they paid for (Bernard & Rambaud, 2007).

3. Assess at least three (3) types of technologies that will improve the quality of the product or service. Explain how the technologies will help enhance capabilities and customer loyalty.

The continued technological advancement has necessitated the need for carrying out extra research which will assist in improving the quality of Smartphones. The reason for that is because of the desire of competing favorably with other companies in the industry, increasing profit, as well as responding to customer needs (Zheng & Ni, 2006). Because of this, below are some of the technologies that have the ability of improving the quality of the company’s Smartphones;

1. a) Incorporating high quality camera lenses_ since majority of modern Smartphones have in-built cameras of varied strengths, there is the need of extending research for this device so that the company can come up with in-built-high-quality camera lenses for their phones. Moreover, this in turn will aid high quality video streaming.
2. b) In-built projector_ with advancement in technology, it means that the Smartphones the company will be producing will be a question debate since the installation of in-built projectors will basically increase the demand for them as well as their competitive edge (Zheng & Ni, 2006).
3. c) Seamless Voice Control _ although voice control technology has existed for decades now it used to be a crude method. Therefore, having extensive research in this will imply that seamless voice control app will a wonderful tool to the company’s Smartphones.
4. d) 3D screens_ due to the fact that majority of the mobile companies are moving from 2D to 3D future-features-Smartphones, it means that the company should have extensive research aimed at improving their technology will ensure that the products it will produce are also in the same category. Basically, the 3D displays will have to be incorporated with elements of movements whenever it comes to customer interactions with the Smartphones.

With respect to the above, the need of driving brand loyalty is seen as being a crucial strategy. Therefore, with respect to the above technologies, it means that the embattled brand will be luring more customers back through exclusive offering and seamless customer experience whilst using them. These will help the company to win them back hence increasing their loyalty (Bernard & Rambaud, 2007).

Moreover, such technologies will enhance the brand loyalty thus putting the customer in the spotlight. Since it is the key brand loyalty which will keep on telling stories, it increases the customer satisfaction about the quality services they obtain through it. Equally, with it in place, it means that the customer complaints and desires are well catered for. In return, the customers remains to be contented with the company’s products and the desire of using any new product launched in the market from it (Bridgeland & Zahavi, 2009).

4. Identify at least two (2) technology policies that will apply to the product or service initiative. Next, analyze three to five (3-5) ways how those policies that you have identified affect your product or service initiative

With the evolution of mobile technologies, each day everyone is eagerly waiting to see what Smartphones manufacturing companies can offer as well as to the way in which the masses will react to the emergence of these devices. In other words, the new and better smartphones are accompanied by multiple issues that come with technological advancement which is introduced to public use. One of these issues is technology policies. An example of these policies include mobile device acceptable use policy and disclaimer policy

In regard to that, such rules or policies for the usage of Smartphones are much applicable in manufacturing facility as well in working places. The provided information, procedures, examples, samples, and guidelines ensure that there is efficient use of the Smartphones in any setting i.e. at workplace, driving and so on. Thus the objective of this policy is protecting the confidentiality and integrity of the Smartphones technology infrastructure.

Section 3 A

Conclusion and Recommendation

It is very factual that planning is very crucial in ensuring that a business is able to achieve the estimated goals as well as aims.  Through  thorough organization, planning,  supervising, control , development  of  corporate  policies and  operations  and  activities  direction  the smartphone  development is  bound  to achieve  success.  This will be achieved throughout all the operations as well as continuous achievement.  Through the production of   products that are characterized by low prices with increased value the corporation will effectively be able to gain more consumers.  Consumers in the current smartphone are searching for products to meet their needs but this must additionally be characterized by favorable prices.  The corporation will also apply team concepts in controlling and motivating the employees.  This is business the success of the business and particularly an innovative business   human resource is the most significant element.  This is because human resource determines the general performance production of the corporation.  In addition  the local  and the  global market where the  corporation will venture in is characterized  by diversity and thus  managing employees  is the most  significant  process o the business.  The corporation will be focusing on offering advanced products and thus because the market is already flooded by competitors who are well established the corporation will be utilizing price and value competition strategy. The consumers are likely to be attracted by products   that are highly innovative with affordable prices.   The corporation will thus  be able to meet  the need  of  consumes needs, gain  competence to  compete  with  the smartphones developers competitors  and  crate  brand awareness.   In general the corporation will be applying dynamic strategies in overcoming competition. This will help  in enhancing and facilitating  the  coordination  and cooperation  of all those that are involved  towards the  achievement of  the  stated company’s  objectives.

In general D-Sim will be a smartphone development corporation that will mainly be focused on attracting distinct consumers from all income levels.   Given that the corporation  mission  is  enhancing  better consumer relations  through the  promotion of  unique  products  in  services  and  product  provision  this will offer the  corporation a supportive surrounding to  work.  On The vision of the corporation is to is connecting people and creating a sustainable growth. This will be used  by  the corporation  in driving the  development of unique  ad  quality  products and  associated  services  for the domestic market  from  different social grounds.   In achieving all the stated objectives the  corporation  will  be utilizing  numerous marketing  approaches  such as  digital marketing,  the use of social media bases ,  promotional sales  and several traditional  approaches of marketing. This will help in attaining a wider consumer base since what the corporation requires is to create brand and company awareness.  Building a better reputation and brand image will help in acquiring   consumers thus enhancing growth.  In addition since the  corporation  is based  on technology. This will play a significant part in enhancement of business services. Through the corporation will be seeking to offering unique smartphone shopping to all the consumers.  This  is  because  in  the current  market  consumers  can best  be attracted  through offering  unique   consumer  services and relations.  In addition this will help in creating a more developed relation between the consumers and the corporation products. 

In general  the cost of  starting  the business  is estimated  to  be 120,000 dollars  where the assets are expected to consumer 50,000 dollars and  the other  expenses  will  utilize 50000 dollars and the remaining  will  be used in running  the business for a month or so.   Lastly,  after a period of  two years of the company’s  operation  the business will be  expected  to  at last  record a general  sales  of about  180,000 dollars which should end up  to 600,000  in an  operation period of exactly five years of operation.

The corporation is required to utilize effective strategies of marketing in creating brand awareness and building a better reputation for the organization.  In addition team   management should highly be encouraged by the corporation management in increasing better relationships with consumers and employees.  Those will additionally help the corporation in assessing of the involved risks in the market and how it can be overcome.  This will thus require the corporation to priorities though market research to identify trends, consumer needs and the current operations that the competitors are utilizing.  This will help the corporation in producing products that equals to sales which will help in decreasing cost without altering the general operation of the corporation.

Section 3B

Citing from the general definition of the operations of business, the corporation will mainly focus on   generating unique products.   This will help in developing competitiveness as well as the general ability to be productivity.  To start  with  smartphones development  corporation   normally  produce products based on extended periods which results  long whit for the consumers the  corporation will  particularly focus on  producing products  that are characterized  by less production period. Additionally, the smartphone which is D- Sim will work under the strict law as well as regulations compliance with the domestic and national authority.  Through the cooperation with the authority this will work to ensure that there is product and consumer safety as well as protection. D-Sim Corporation through this operation will thus be guaranteed of consumer loyalty as well as the general development.  This thus implies that  the corporation will  aim at  achieving the  entire  operations of the business  in order  to develop  profitability  and  competitiveness.,

In the context of marketing approaches  and a marketing  design  this helps in  the determination and  implantation of  all the changes that  are to be made to the corporation  so that  the corporation can be able to full achieve short as well as long term  goals.  It is good  to note that the main  objective  of a marketing  approach  and plan  ins grounded  on the ability  to enhance  competitive benefits  of the entire business  through satisfaction of all the demands  that are presenting  the market.  In  the  implementation  procedure  of  effective  marketing approaches  as well as a plan  the business is  highly necessitated  to align the  general  objectives and aims  with the  structure  antibusiness performance. However the findings of the marketing approaches are evaluated through those general implications to the business goals.  In the particular case D-Sim will be utilizing a distinct strategy in marketing its smartphone product and the plan will be grounded in achieving all the stated aims. This will assist the corporation in achieving efficiency in the best possible mode.

Section 3C

To begin with a strategy of marketing is the best option for the corporation to achieve efficiency.  This can be regarded  as a model which the corporation will utilize  the best  opportunities in  the  market  in developing the general product  sales  as well as  gaining a competitive position  in  the market place.  In the basic nature marketing analysis are the compositions of strategies that are oriented in developing the market basically.  This implies that the strategies will be linked directly with the goals of the organization.

The primary goal of the organization is to dominate the smartphone local market as well as the surrounding regions through offering affordable, unique as well as quality products related services to the general target market. The  business will  thus be  prioritizing  on  the  technology  market as the best  way of generating  brand  and corporation awareness.  This kind of marketing  can be described  as the procedure of  gaining  out  the local market  as the target  consumers through the utilization of  emailing  as  well social media use.  This can thus be regarded  as  an ideal  strategy  particularly  for the corporation  that prioritizes  on  attaining  connection  and recognition  with consumers  immediately.  Thus  citing  from  this  that  the smartphones  are  seen as  social  grounds  the technology  market  can be  regarded  to be bearing  considerable impact  for the smartphone  enterprise and the market.

On the other hand it can be said social media acts as an ideal marketing approach for the industry of smartphones.  Such sites are the major sites that are applicable for the particular case.  However the corporation is required to ensure that the posted messages are very persuasive and relevant to the market.  This will assist the corporation in full convincing of the consumers thus attracting more.  This will help in gaining cost effectiveness, and easy prediction of results. It is Realistic that social sites can help the business in accessing a wider range of consumers as this works beyond the geographical and demographic boundaries.  The effectiveness of the corporation will thus be achieved  through   market segmentation  as the product will mainly target individuals with low incomes which means that the sales and  convincing the consumers  will be effective and simplified.  Business humanization will be utilized in creating better relation with the consumers as well as good and interactive engagements.

Section 3 D

So that  the  company can be  able to fully control  management systems  implementations  in  the evaluation  of  business technology systems that  implementing  control  approaches.  This system will help in  the development  of  technology dependence which will   help  n  detection of issues  that  may  arise  during the distribution of  products.  This will decrease the threats of information vulnerability.  The manager of the organization is expected to be able to coordinate as well as allocate resources through the measures of data.  However  the management  system   of smartphones  is characterized by different  weaknesses which includes  high cost, delay of manufacturing ,  ineffectiveness vulnerability as  it  requires well developed  aspects as well as  better  operations stands.   With this note the management of the corporation should plan how to control the weaknesses measures as well as risks as this may affect the corporation’s effectiveness.  This can be achieved through the implementation of a system control management.

Verreynne and Meyer (2010), made the declaration that  the  variable  advantage  of  beginning and small corporation  is facilitated  through  the identification of  the major factors that  impacts  the business success.  The corporations vision as well as the mission is based on unstinting entertainment needs. This implies   that all the technological needs in the market must be identified adequately. Such technologies will enhance the brand loyalty thus putting the customer in the spotlight. Since it is the key brand loyalty which will keep on telling stories, it increases the customer satisfaction about the quality services they obtain through it. Equally, with it in place, it means that the customer complaints and desires are well catered for. In return, the customer’s remains to be contented with the company’s products and the desire of using any new product launched in the market from it (Bridgeland & Zahavi, 2009).

 

 

 

 

 

 

 

            References

Bernard, F., & Rambaud, G. (2007). Product feasibility guideline: From the idea to the market. Göteborg: Chalmers University of Technology.

Bridgeland, D. M., & Zahavi, R. (2009). Business modeling: A practical guide to realizing business value. Amsterdam: Morgan Kaufmann/Elsevier.

Contribution Margin and Break-even Point in Units Accounting Coach. (2016). Accounting Coach.com. Retrieved 19 November 2016, fromhttp://www.accountingcoach.com/break-even-point/explanation/2

Erera, A. L., Hewitt, M., Savelsbergh, M. W., & Zhang, Y. (2013). Creating schedules and computing operating costs for LTL load plans. Computers & Operations Research, 40(3), 691-702.

Funk, J. L., & Palgrave Connect (Online service). (2002). Global competition between and within standards: The case of mobile phones. New York: Palgrave.

Tocquigny, R., & Butcher, A. (2012). When core values are strategic: How the basic values of Procter & Gamble transformed leadership at Fortune 500 companies. Upper Saddle

Uggla, H., & Filipsson, D. (2009). Business and brand strategy: A framework for integration. ICFAI Journal of Business Strategy, 6(2), 27-42.

Verreynne, M., & Meyer, D. (2010). Small business strategy and the industry life cycle. Small Business Economics, 35(4), 399-416.

Zheng, P., & Ni, L. M. (2006). Smart phone and next generation mobile computing. San Francisco, Calif: Morgan Kaufmann.