Comparing Mr. Clean and Get Clean Household product

    Have you noticed that many companies do a great job of conditioning the populace

through commercials? Most of these advertisements usually use advertisements as one of the major ways in which they capture people’s attention as they use captive images and language while presenting goods of interest to the people. This makes me wonder! I was looking at a TV commercial and I saw two ads promoting cleaning products, I was amazed because this is something I use often as part of my weekly cleaning regimen. This paper, therefore, will compare and contrast Mr. Clean and Get Clean household products advertisements. The paper will present and discuss some of the key elements of advertisements such as the weasel words used in commercials to trick and get consumers to buying the products, ways which the chemicals in cleaning products are causing harm to our health and environment and why It might better and safer option to use natural products.

    Most advertisers use weasel words in their ad as a common marketing goal to attract people rather than ask them to think deeply about something. Weasel words are used in many different ways whether it's to sell a product, inform or educate others .in the both cleaning ads with Mr. Clean and Get Clean I noticed quite a few weasel words has been used. In an article, “With these words I can sell anything” written by William lutz (26) he stated that the weasel word is more often than not so strong and impressive that you overlook the weasel words such a faster, help, and focus only on the dramatic claim such as to get rid of and quicker . These keywords usually go unnoticed by consumers because it's easier to get caught up looking at pretty packaging as oppose to paying attention to words being used to promote the product.

    The advertisement uses weasel words. In most cases, “whenever advertisers want you to stop thinking about the product and start thinking about something bigger, better, or more attractive than the product, they use weasel words such as “like” so as to change the perception of their customers towards the product ( William lutz 68). Interestingly as I look at both cleaning ads closely the main objective was to aid in keeping the house clean, however: what I find really amazing was that while Mr. Clean ad claims to get rid of dust, grease and grime in “just a minute”. It also claims to dirt free your entire house and all that's in it including floors, doors, walls, and halls. As stated in the advertisement, Mr. Clean will also magically dirt free a kitchen sink faster than a sparkle and clean a windowpane sash more rapidly than a flash. As stated in the advertisement. But in actuality can a cleaning product really clean a house so immaculate in such a short space of time? In most instances, extra effort is needed and results can only be achieved within an extended period of constant use? Get Clean household cleaning product was a bit different than Mr. Clean.

    The introduction of Getting Clean ad basically spoke about the toxic waste that has been generated from using common household cleaning products which are both harmful to us and our environment (Hughes n.p). Get Clean household product then claim to be safer for the home and the planet, it cleans the home, laundry, dishes, tough and gentle job it also claims to be safe, powerful, green and smart. According to the ad, it doesn't contain the harmful ingredients found in other products.

    The ad is clearly inspirational as it is all inclusive. It not only addresses the needs of the women but also addresses the needs of the fathers, dogs, children and youths in the different rooms of the house. This is a shift from the cleaning detergents ability to clean everything and being able to clean every room. This is more specific and is more realistic as it shows the actual use of Mr. Clean cleaning products. Hence it shows the brand’s richer aspect with legacy and an iconic asset that people can own and connect with. The use of a popular jingle from a recognizable and older jingle helps the consumers to relate with the modern jingle and it can, therefore, spin for generations. Therefore this jingle helps to create an impression that the cleaning product is new and improved. Most adverts are designed in a way that it captures the eyes of the consumers and persuades them that the product has gone through some changes all for the betterment of the product whereby these changes are based on only some small changes in their products. Therefore the small changes made on the jingle closely look a lot like the older version of the advert but with some little changes in the lyrics of the jingle. This is a total indication of the high level of creativity that is so essential in capturing people’s attention. The jingle is however based on the home cleaning products that are founded in brand uniqueness and heritage and is also based on the consumer's conducts hence the advert is quite unforgettable to all. The Mr. Clean cleaning products are essential as they have a multi-purpose function of permanently cleaning away odors with molecules that chemically fasten odor constituent part (Lentini n.p).

    Mr. Clean household cleaning product advert linguistic solution is interpreted as a visual sign so as to connect the brand name with that of the products attributes such as power and strength. This gives the Mr. Clean product brand name that cannot easily give the wrong impression about the product to the consumers. The visual symbol in the advert, therefore, has an artistic eminence that symbolizes a clear commercial articulation of the business strategy (Jones np). Thus the advert uses a visual of a versatile muscle man which is essential in creating a brand character for the household cleaning product that is distinctive from its competitors. This visual is essential as the consumers picture images more accurately and quickly than they can remember the words if used in the advert. The use of color white in the visual of the ad reflected purity that shows the consumers how the cleaning products were capable of making the rooms to be pure, sparkles as well as hygienic. The use of the brawny male clothed in white reinforced the brand's name that is Mr. Clean who is featured as respectable, pure as well as hygienic and hence presented the attributes of power and strength of the cleaning products (ZebraLineDesign 0.52).

 

 

 

 

 

 

 

 

 

 

 

 

 

References

    Hughes, Janice. “Hazards of Household Cleaning Products.” Hazards of Household Cleaning Products, 2012, retrieved from:

www.shareguide.com/hazard.html

    Lutz, William. “With these words, I can sell anything.” Reading pop Culture: a Portable Anthology, Bedford/St.Martin’s, Boston,2013

    ZebraLineDesign. “Amazing Mr. Clean Advertisement With Catchy Vintage Music And Motion Graphic Design.” Online Video Clip. YouTube,11 July 2013.Web.6 December 2016

    Jones C.W. advertising tools and techniques appropriated to construct the global brand Mr. Clean. IASS publications & NBU publishing House, 2016. Retrieved from:

http://www.iass-ais.org/proceedings2014/view_lesson.php?id=31

    Lentini N. P&G revamps Mr. Clean for a new generation.media post-publication, 2016. Retrieved from:

http://www.mediapost.com/publications/article/279423/pg-revamps-mr-clean-for-a-new-generation.html