Global Operations Management

Samsung, an electronic company started as a distribution company which was responsible for the supply of groceries in Daegu South Korea, in the year 1974 under Lee who was its managing director (Johnston & Davis, 2015). Lee was a very innovative man, and he later started a Woollen mill in the outskirts of Daegu. In the year 1960, the company entered into the electronic industry. It started by manufacturing a white and black television sets, and also started focusing on the production of semiconductors, hardware and telecommunication components (Michell, 2010). In the year 1980, the company started producing fax machines, telephones and switchboards. After venturing into the production of telephones and fax machines, the company was able to go beyond boarders thus becoming an international company.

The company mainly achieved its success due to the philosophy of its founder Lee which was large scale expansion and development. This consequently motivated the company to be able to invest in researching on how to improve and expand the quality of services that Samsung offered to its clients. The company therefore started setting up manufacturing plants in different places in the world such as Portugal, London and New York and Texas in the USA (Michell, 2010). Moreover, the company also ventured into the construction company, and it boasts constructing the tallest building in the world, Burj Khalifa in the United Arab Emirates and also Petronas Towers in Malaysia. The company therefore focussed on construction, chemicals and electronics as its main priorities (Tymes, 2015).

Moreover, the company was also focused on being the best producer of electronics in the whole world. This move consequently saw the company manufacturing the first Liquid Crystal Display (LCD) in the year 1995, which made the company to realize very huge profits, due to the royalties that other companies hard to pay it in order to use its technology in manufacturing LCD televisions. Due to the quality products that the company was manufacturing, it was able to overtake Nokia, in the year 2001, hence becoming the leading producer of mobile phones in the whole world (Johnston & Davis, 2015). This move saw the company making history since no other mobile phone manufacturing had dominated the world like Nokia. Good customers’ reviews, due to the quality of products that the company was producing really impacted the company positively, thus making it easily outsmart its main competitors Nokia. Furthermore, Samsung’s employees are taught how to conduct their work, before they are allowed to interact with the customers. This move has also seen the company being able to ensure all their employees provide the best services to the company (Michell, 2010).

Samsung was a company which was mainly focused in large scale expansion and development, and this therefore made the company to comply with the legal systems of the country in order to be able to sale its products at ease (Johnston & Davis, 2015). Moreover, the company was not in any way involved in any political biasness, thus making it to attract more customers. In addition, Samsung complied by the culture of each and every region that it opened its manufacturing plants. This consequently saw the company winning the hearts of many customers, simply because the company produced products which suited them. On the other hand, the economy was also their main concern, thus the company focused on producing products which economically friendly, thus allowing people from different classes to be able to access their products (Michell, 2010).

Reference

Johnston, C. J., & Hart-Davis, G. (2015). My Samsung Galaxy Note 4.

Michell, T. (2010). Samsung Electronics and the struggle for leadership of the electronics industry. Singapore: Wiley.

Tymes, E. (2015). My Samsung Galaxy S5 for seniors.