Cultural Considerations in Business

In order for a business to be able to pick up in a certain geographical region, the stake holders need to understand the cultural dictates of that area. This consequently helps in making sure that the business is able to comply with the cultural dictates of the area and thus attracting customers to buy such products (James, n.p). For instance, in a Muslim dominated area, the business should be able to work according to the dictates of the Islamic laws, thus making the Muslims to feel at ease and thus attracting them into purchasing the product.

On the other hand, failure to understand and observe the cultural dictates by a business often leads to poor performance of the business (James, n.p). This is consequently because most people will feel out of place when purchasing from such a business simply because the business does not comply with the dictates of their culture. Since the culture affects the normal thinking of human beings, it is therefore required for a business to observe cultural dictates of a certain people and in so doing making the business to attract more customers.

The society consequently affects the behaviours of people, since it shapes the way a person conducts his or her day to day activities. For instance, a child born in a society which does not allow ladies to undertake education grows up knowing that education is meant for men (William, n.p). This therefore corrupts his or her behaviour and thus making it hard for the girl to be able to understand the significance of education to the girl child.

The society can therefore determine the success or failure of an organization according to the way certain people are viewed by it. Those who are seen to be feminine as compared to others, cannot be able to perform better simply because of the feeling that they are feminine (William, n.p). This therefore limits them from striving since they know they cannot be able to make it. On the other hand, those who are perceived to be masculine by the society can be able to make it because of the feeling of strength that they have.

Work Cited

James. M. Jones. Cultural Psychology of African Americans: Annenberg Learner. http://www.learner.org/series/discoveringpsychology/26/e26expand.html. 2011 Print.

William, Peters. A Class Divided: Frontline. http://www.pbs.org/wgbh/frontline/film/class-divided/. 1985 Print.