Apple Company

            Apple Company is an international business company that usually creates consumer electronics, computer software as well as commercial servers. The company was formerly known as the Apple computer company and it was established in the year 1976 in Cupertino in California and later was incorporated in the year 1977 (Lüsted 2012). The company over the years it has used distinctive advertising techniques as well as building up on their name in the computer electronics business. The company is well known for its excellent hardware production of iphones, ipod and ipad and the company includes a customer foundation that is loyal to the corporation and its product and especially in the United States.

            Apple Company creates and sells a wide range of products selections portfolio and the strength that is attributed by the production of the Mac Os X technology. Their brand’s loyalty has made the company to succeed in their business. The company sells their brand to consumers of all kind that is both the small, online stores, middle sized businesses, direct sale force, resellers, institutions both the private and the public ones such as the government institution and third party wholesalers. The company has been constant in developing their own brand and services with a goal of offering their customers the best experience everywhere thus allowing them to be the best in the industry (Lüsted 2012). The company focuses on working towards marketing as well as advertising as they believe that these effort will go a long way in their development and the sale of their brand. The company’s market strategies have evolved and are currently economical, effective, flexible and durable and thus allow the company to be able to respond to both the needs of the customers and the market. The company has also taken the appropriate steps to address the opportunity of improving the consumer perception about their brands through improving on their employment practices all through their supply chain. Though most of the consumers find their products unique in the electronic industry, they tend to be enthusiastic and dedicated towards consumption of these products while there s that part of the consumers who have no experience about it who ends up criticizing the brands due to the expensive prices. However, the company is working hard to produce brands that are fairly cheap so as to accommodate all their potential customers. Apple Company being one of the largest valuable companies in the economy today, it has so much to offer to the public. The initial objective of the company during its establishment was to acquire stellar goods and services with the tight timeframe at a cost which represents the best price value to both the customers as well, as the stakeholders (Lüsted 2012).

            The current world wide economy is depressed and thus is facing a great recession. However, the Apple Company has better placed itself in the market and this has seen the company grow to even greater heights in the market. The company’s strategy of launching new iphone with fairly cheaper prices is reflecting a very good sale thus accelerating the consumption by the customers (Ireland et al 2008). The company has thus successfully continued to develop as they attain a better profit margin for the past three years despite the fact that the world wide economy is slowing down. Apple Company therefore has been a significant business in the technology industry and it has greatly contributed in driving the economic growth of the United States. Economic stability of most of the developed nations creates a favorable opportunity for the company to and its operations. However, the rapid growth of the developing nations is important. In spite of Apple’s market leading position in the market, the company still faces some risk factors such as the changing customer demand, worldwide economic situations, fluctuating customer demand, global competition and potential supply chain disturbances. Thus in realizing these economic opportunities the company has increased its effectiveness as well as speed significantly so as to be competent and ahead of their competitors who are currently targeting the high growth rate of the economies (Ireland et al 2008).

            It is thus very important to note that Apple Company is one of the publicly traded companies that have contributed so much into the economy worldwide. Its leading position worldwide has been attributed by its ability to maximally utilize all the external factors within its competing world and hence its success. However, with the current events and threats in the world, the company should strategies on the effective way to address all these threats that have been realized in the legal dimension its environment. With this the company will be constant in their leadership position.

 

 

 

 

 

 

 

 

 

 

References

Lüsted, M. A. (2012). Apple: The company and its visionary founder, Steve Jobs. Minneapolis, MN: ABDO Pub.

Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2008). Understanding business strategy: Concepts and cases. Mason, OH: South-Western Cengage Learning.