Principles of Business Management
In global business environment, there is a dramatic change in technology, markets and products. For companies’ to manage change and gain competitive advantage in the competitive market, they must implement change (Cummings & Worley, 2013). In organization management, change plays a significant role in meeting customers’ needs, adopting new technology and expanding opportunities. Change in people and culture is very important in the process of organization change. Both internal and external environment is influencing the need for workforce change. This is because, there is a development of new jobs and technology and quality knowledge and skills are needed for task completion (Cummings & Worley, 2013). Apart from offering education and training, organizations are forced to employee new workforce with the necessary skills for specific jobs. In 21st century, many businesses are struggling to get a position in the competitive market (Cummings & Worley, 2013). Thus, there is a need to restructure the organization and employ experts who will achieve goals and objectives.
In organizational change, culture transformation is an important process which involves the change in values, principles and leadership. It embodies the organization behavior and a positive culture is shaped by incentives. Culture is also dynamic-meaning that it changes with change in external and internal environment (Boonstra, 2013). In organizational change, innovation and expansion influences change and managers have to change working methods and system in order to align with international competition. To avoid future crisis, organization must change the culture and create a clear vision which will define the current situation and future direction. Culture change is also important in creating organization identity (Boonstra, 2013). It is the role of mangers to allow employees know the position of organization and the future. Culture change is critical in that organization must create a healthy culture where employees will work in a friendly environment in order to promote a health competition. It is also important to create a culture with predefined policies so that employees can recognize their roles and responsibilities in accomplishing the goals (Boonstra, 2013).
Reference
Cummings, T. G., & Worley, C. G. (2013). Organization Development and Change. Stamford, CT: Cengage
Learning.
Boonstra, J. J. (2013). Cultural change and leadership in organizations: A practical guide to successful
organizational change. Chichester: John Wiley & Sons.
