Cortina Watch

Cortina watch is one of the leading watch distributor and a retailer in Asia which has over 50 world known brands. Cortina watch has a commitment to bringing this world-class timepieces to people and inclusive of the personalized customer services, Cortina watch has established a very strong brand as well as offering the best to get the customer loyalty[1]. Currently, Cortina watch has opened and it operates retails which are more than 30 in all across Asia specifically in Singapore, Malaysia, Taiwan, Hong Kong, Thailand, and Indonesia.

Cortina watch offers specific services to its customers[2]. Such services include way-finding which is a generally dining and shopping, tourist map, Paragon medical directory which are all available in the stores and the lift lobbies to assist a customer to locate their way in or out. Cortina also offers amenities for loans such as the power banks, wheelchairs, and umbrellas are all available for loans[3]. The orders for these items are readily available at the various retail stores. Free valet is also offered by the company where drivers are provided by the company so when clients arrive, they only have to get out of the car and shop for whatever they want and someone will take care of their vehicles on their behalf until they are done with shopping. The company also offers free internet connection precisely the wireless connections anywhere around the malls[4].

The concierge mostly located at the various locations is always ready to help in finding their directions, the reservations with the restaurants, the booking of the taxis, and any other inquiries from the customers. The company has a mobile app in order to keep the customers and the general public interested on the latest promotions, latest news, and also every event happening in regards to Cortina watch. Cortina is also committed to assisting the customers or the shoppers have a taste of the best retail experience ever[5]. The company does not discriminate against the kids but has products which can be enjoyed by the kids in case someone has brought in a kid on board[6]. Cortina watch has strived to hire, attract, retain and motivate the best-discovered talents for the possibility of acquiring excellence in every aspect of the business. Cortina believes that every single employee is also an ambassador for the company and the brands the company deals with which the company upholds the best standards in terms of quality and services offered.

 

Table of contents

Executive summary……………………………………...1

Table of content……………………………………….....3

Introduction……………………………………………….3

Research…………………………………………………..6

Situation analysis…………………………………............7

 

 

 

 

 

 

 

 

 

 

Introduction

            Cortina watch was founded in the year 1972 in Singapore where it has been operating to other parts of the world since it was launched. Cortina watch operates as a subsidiary company to another company called Cortina holdings limited[7].  Cortina watch Singapore seeks to consistently provide a reliable and delightful customer services through the detailed selection of some luxury timepieces in a friendly, personalized and professional ambiance. Cortina believes in people as they are the best and greatest assets to the company[8]. The company has a commitment to nurturing and empowering the management and the staff in general.

Cortina watch develops quality customer service and delivers a high-quality product to its customers all around the world. With the use of the latest technology in the development of watches, Cortina has developed a sense of responsibility in making sure that the designs used in these watches are according to the current times. The company employs more people on a daily basis as the demand for its products in the major cities has created job opportunities for people to join. The company welcomes the new employees with an overview of the company and the advantages of joining the team of distributors and general staff.

Mission statement at Cortina Watch

Cortina watch wants to be a recognized leader in retailing and distributing of the luxury timepieces and accessories internationally and in the Asia Pacific region. Cortina watch also wants to be an internationally consistent provider of the reliable and delightful customer experience through the extensively and selective professional, friendly and personalized ambiance.

Vision statement for Cortina watch

Geographical expansion of this retail business in its vital markets in Singapore, Thailand, Hong Kong, Malaysia, Taiwan, and Indonesia is vital as a strategy for growth in the global level[9]. Cortina watch has increased the products depth through the introduction of fashionable and affordable timepieces into the products mix which is a strategy to target the wider market with the customer base. Cortina watch in mostly looking for new opportunities both locally and internationally with an aim of widening the market penetration and also expand the brand names into a global level[10]. Considering this alternative of expansion of the groups retailing presence, Cortina watch endeavors in expansion and strengthening the distribution business through the acquisitions, merging with other suitable partners and also through the use of new distribution channel planning for the new brands which complements the current range of products.

Research

Cortina’s total retail network retailing capabilities currently stand at 20 outlets, 15 stores, several Rolex boutiques in Thailand and other countries in the year 2012. The company has a two-sided segment which is the retail and the wholesale[11]. On the wholesale part, the company involves the wholesaling of the commodities such as the watch and clocks[12]. On the retail part, the company concentrates on the watches, lighters, clocks, and the pens. Mostly, the product line of the company involves the luxury timepieces, watches, luxurious writing instruments, watch winders and any other accessory[13]. Some specific brands of the company include Corum, Gucci, Cartier, Chronoswiss, Blancpain, and Chopard. Besides having this wide range of brands, the company has also concentrated on other services such as the repairs, home deliveries, and other after sale services and the product's warranty maintenance[14]. The company has also diversified to working in specialized watch boutiques which operate under the name Espace and other kinds of products in the boutique market. Cortina has its main market in Singapore, Indonesia, Malaysia, Russia, Cambodia, Hong Kong, Dubai, and Thailand. The company has its main headquarters in Singapore.

Situation analysis

A comprehensive detailed strategic analysis of the Cortina watch clearly indicates how well a company can perform against the prevailing market forces that have pushed other major companies out of the market[15]. The situation analysis, in this case, will be combined on the basis of the Global data in order to give a comprehensive detailed analysis which is unbiased and in regards to the key strengths, weaknesses, opportunities and the threats in the market. The company profile assists in the formulation of strategies which argue on the basis of customers, partners, and the competitors[16]. Cortina watch is a company that has formed the first 50,000 number of companies in the world which lead in the globally. Cortina watch contains the critical information required in the global data configuration. This information includes the business description which is a detailed description of the company operations, the corporate strategy, company history, key competitors, key employees, Executive biographies, key operation and the major products and services.

Cortina Watch has been on the market for over 30 years which makes it a company with much experience in the market.

Strengths

Cortina Watch takes advantage of the cheap labor costs provided by the employees. Dealing with durable commodities increases the chances of the products gaining more market than any other type of a commodity[17]. Cortina has basically focused on the creation of the market for its products. The products and the brands sell themselves to the customers so individuals who are employed to deliver or distribute the products are employed on a contract basis. Monetary assistance is provided by the major cooperatives and the partners[18]. Cortina watch has a number of partners who contribute a huge amount of money to the group, therefore, allowing the company to have cheap and increased amounts of money at their disposal. The domestic market is readily available in Singapore and this has been attributed to the fact that the company initially started in this country before expanding to other markets.

Weaknesses

The high investments in research and developments have an adverse effect on the production level of the company. Research is an expensive strategy which has no current benefits but the future benefits in huge number[19]. Cortina watch has invested more in the development of new strategies and methodologies to increase the market choice for its customers.

Opportunities

The company has developed new products and services which have helped in the growth of the market[20]. The development in brands into the market has increased the market share of Cortina watch thereby making the brand stick in the minds of the people more. Global markets are new opportunities for the company since the company has opened more products centers in other more than 5 countries. Growth in demand for the products has increased the opportunity for success in this company[21]. The brands such as Gucci, Rolex are a known brand that has stuck in the minds of many people and so this knowledge has increased the capability for the company to grow wider. The rates of growth and profitability have also increased the growth of the company. There has been a tremendous change in terms of the profits the company used to make 5 years ago and now. This increase has been attributed to growth in the market.

Threats

Growth in a company means that there will be more tax deductions which will basically reduce the profit share of the business. Certain countries have restrictions against money getting out of their country unless a heavy tax has been imposed on the company. The tax imposed by the governments can be very expensive and difficult to handle therefore making the company lose out in the market.

 

 

 

 

 

 

 

 

 

 

 

 

References

Applebaum, David. 2012. Limits, limits everywhere: the tools of mathematical analysis. Oxford [etc.]: Oxford University Press.           

Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361   (2009): 1676-87.

 

[1] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[2] Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361 (2009): 1676-87.

 

[3] Applebaum, David. 2012. Limits, limits everywhere: the tools of mathematical analysis. Oxford [etc.]: Oxford University Press.           

 

[4] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[5] Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361 (2009): 1676-87.

 

[6] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[7] Applebaum, David. 2012. Limits, limits everywhere: the tools of mathematical analysis. Oxford [etc.]: Oxford University Press.           

 

[8] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[9] Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361 (2009): 1676-87.

 

[10] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[11] Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361 (2009): 1676-87.

 

[12] Applebaum, David. 2012. Limits, limits everywhere: the tools of mathematical analysis. Oxford [etc.]: Oxford University Press.           

 

[13] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[14] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[15] Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361 (2009): 1676-87.

 

[16] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[17] Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361 (2009): 1676-87.

 

[18] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.

[19] Grant, Robert M. 2008. Contemporary strategy analysis. Malden, MA: Blackwell Pub.    

 

[20] Applebaum, David. 2012. Limits, limits everywhere: the tools of mathematical analysis. Oxford [etc.]: Oxford University Press.           

 

[21] Zimmerhackl, Lothar Bernd, Johannes Hofer, Gérard Cortina, Walter Mark, Reinhard Würzner, and Therese C. Jungraithmayr. "Gus Khursigara, Ph. D. Kay O. Kliche, MD." N Engl J Med 361 (2009): 1676-87.