Similarities and differences between consumer buying behavior and B2B buying behavior

 Similarities

Both B2B and consumer marketing cope with the way a person buy and consumes goods. The other similarity is that marketing toward a business and advertising to clients are related in provisions of the basic principles of marketing. Both B2B and consumer marketing objectives reveal the basic principles of the advertising mix and as a result, in both circumstances, the marketer should always successfully match goods strengths with the requirements of an exact target market. The other similarity is that both B2B and consumer marketing need exceptional customer service (Wright, 2006). When a transaction is made, the capability a consumer has to get to support group and get supportive service related with charge rate. Both B2B and consumer marketing have distinctive challenges. Frequently, the major challenge that both marketers have is a lack of buying budget. This varies from consumer marketers who might moderately have a better buying budget along with other means to broaden the statement about their buying goods. Logically, this has an important effect on strategic executions (Wright, 2006).

Differences

 In B2B marketing, marketers cope with lesser number of people when compared to consumer marketing where an individual has to cope with the mass market. In general a single worker of one organization might be appointed to cope with the concerned worker of the other organization (customer). The other difference is that whereas emotional aspects play a large fraction in a consumer's decision to buy goods, B2B buying decisions are less expressive and extra task-oriented. In Consumer marketing, transactions are made to people who are the last decision makers, even if they might be predisposed by relative’s associates or friends (Wright, 2006). On the other hand, a business marketing (B2B) marketing, transaction is made toward a business or firm. The other difference is that the costing and buying process for B2B procures are longer and additional multifarious than consumer purchases. Conversely, business marketing normally involves shorter and extra direct channels of allocation to objective audiences. Diverse features of the promotional mix might be simply modified because of the connection involving a B2B dealer and the individual purchaser (Wright, 2006).

 

 

Reference

Wright, R. (2006). Consumer behaviour. London: Thompson Learning.