An outcome assessment of bass pro shops

The goal of Bass Pro Shops involves being a leading provider of outdoor recreational items while at the same time inspiring individuals to love and enjoy outdoor activities and embark on conservation efforts. The goal focuses on customers and the locations of Bass Pro Shops are aimed at offering a real destination experience for customers (Bass Pro Shops, n.d). The company has adopted various strategies in order to draw as many customers as possible to the online platform and therefore drive its growth and development. In addition, every location is normally customized so as to shows the character of that specific region. The firms has managed  to become an outdoor gear supplier for all those people who like golfing, hunting, fishing and even golfing. It has opened 94 retail stores across United States and Canadian markets. In fact, the location of the initial store has been able to attract more than 4 million visitors annually and is currently the top attraction of tourists in Missouri State (Forbes, 2017).

This depicts a good marketing strategy focused on customer satisfaction and experience as the major driver in growth and success of the company. The firm has been managed to engage customers by focusing on aligning to customer values and needs which has led to success of the marketing strategy. It is based on the strong belief in the company that the industry’s future is more dependent on the conservation efforts and management of natural resources.  The firm has therefore, engaged customers in protection of   wildlife and their habitat, linking families to outdoors and protecting their rights (Bass Pro Shops, n.d). This goes a long way in linking with the customers’ desires and expectations while engaging in outdoor activities. Organizations need to constantly direct their attention to the needs of the customers so as to achieve their set goals through serving the interest of customers in the market. A customer focus strategy contributes a lot to the general success of any business and involves making sure that all the actions undertake places customer satisfaction at the forefront (Arun & Meenakshi, 2011).

 Apart from aligning to environmentally sensitive customers, the firm has addressed the various needs of outdoor loving customers by providing products such as fishermen boats. To ensure constant satisfaction of customers even in future, the firm has sponsored various events every year to help children in catching fish, and this fosters a generation sensitive to outdoor stewardship. Pegging the operations of the firm with customer-focused leisure activities, the firm has been able to sustain growth in market share in tourism industry. Another strategy that has been adopted by the firm involves acquisition of Cabela, with an aim of maximizing value which has been considered the best path for customers and shareholders. This acquisition involves combining two brands that are premier in the industry of outdoor-sporting products. Bass Pro management can bet on various benefits of this acquisition, including strengthening the company’s market position in an industry that is highly fragmented. By 2016, the firm was able to report revenue of $7.5 billion which shows a strong performance and the new transaction is poised to enable the combination of scale that has the potential to lead to large savings on costs and even revenue synergies in the future (Moody's Investors Service, 2017). The outcome of such strategies indicates a continuous growth in the performance.

Reference

Arun, K., & Meenakshi, N. (2011). Marketing management. Noida: Vikas Publishing House.6-9