Strengths                                                       

• Healthy choice- In the society today, there is an increasing market that best suits the fitness sector which is rapidly influencing the public on making healthy meals options (Bittman, 2013). As individuals’ are becoming highly mindful on what they consume this offers businesses like our restaurant the opportunity to assist consumers in making not just healthy options but also a potent chance to grow revenue generation with the expanding consumer markets. Based on recent research individuals are becoming more mindful of the surrounding and the organic focus is one that fits this preferences.  
• Differentiated menu- Despite the growing demand for more organic foods it has been established that most food companies are focusing on providing rather contemporary meals. The company, therefore, has the opportunity to participate in offering unique menu one that is not offered by many.
• Finances- After the win of 286,000 dollars it is apparent that the business has adequate starting capital. This will facilitate the smooth running of the business before steadiness is acquired as well as in facilitating marketing operations.
• Experienced Management – Management is an essential aspect of ruling a business effectively based on the dynamic and complex of contemporary business. The management will not only be handled with an experienced but also a skillful group. With the increasing need for business innovation, this group will not only help in the acquisition of a competitive edge within the market but also create a sustainable competitive position.
• Affordable Prices - In the market today consumers are not only interested in the quality of products but they also consider the associated cost. Affordable prices accompanied by quality will, therefore, seek to trigger the interest of more consumers.                                  
• Excellent Location – Downtown Core-South London offers an excellent position for creating a positive brand image within the restaurant industry which is occupied by well-established corporations. The location has an increasing preference for healthy choices based on the changes of lifestyle, particularly in the cities.
• Culture – London has the largest diverse populace nationally (Hill, 2015). The provision of organic meals will give individuals the opportunity of experiencing a diversified menu that incorporates ingredients acquired from foreign markets. People are highly interested in testing new and healthy meals from other cultures and the uniqueness of our foods based on focusing on diversified culture will be useful in attracting more consumers. This option is suitable for individuals from all age brackets and can easily be enjoyed based on the involved flexibility of having more choices.

Weaknesses

• Higher Operating Costs – the cost of operating in the developed city is quite high due to high rent and high organic food expenses. Operating an organic business tends to be associated with 10 up to 30 percent higher costs.
• Small Market Share – Despite the recorded increasing growth of the organic meals industry, it still occupies the smallest share in the food industry in general.
• Competition – With several options of fast food restaurants in the location, it is particularly challenging to attract consumers specifically those that not into organic diet in the peak periods.

Opportunities

• Expanding market – Based on a recent consumer survey conducted in the city it was established that about 40 percent of parents are now purchasing organic meals as compared to the past (McCormack, 2017). In this context, it is easier to establish that the market is experiencing a rather speed growth which is the major motivation to the opening of an organic restaurant.
• Positioning – Downtown Core-south can best be categorized as a major preference spot for dining and lunch which makes the restaurant’s positioning to be a suitable opportunity for the growth of business.
• Menu – It is universally known that organic meals are particularly innovative and consistently changing towards the satisfaction of both social and health trends. This is an opportunity that permits the restaurant to maintain the interest of the consumers in the organic products given that the menu is bound to consistently change.

Threats

• Substitutes – With the presence of well-established competitors in the industry the competitors provide more options and extra services such as delivery which the restaurant lacks currently.
• Weather- Organic products are bound to be affected by undesirable weather which will then necessitate the firm to acquire goods from other suppliers which might increase the cost and create inconveniences.
• Competitors – Despite having less competition within the organic food industry when equated to the fast food sector, having few competitors in the restaurant’s region creates threats given that more marketing in creating awareness is required.