Marketing Objective for Product
Biolymers as an eco-friendly firm that specializes on plastics, its main marketing objective is to create awareness of the unique products set that is offered to the sensitive consumers. Biolymers is involved in the business of helping others particularly, the biggest life sciences industry including pharmaceuticals and medical devices areas within America. Biolymers is objected at achieving a collective growth in reference to net profit which should be approximately 40 percent in the next five operational years. Half of the anticipated growth should be generated from fresh sales which will be driven by the company’s strong marketing strategy that will not only seek to generate awareness but also familiarity with the economical and eco-friendly nature of the company’s products.
The other marketing objective is to gain a more enhanced understanding of the necessities and satisfaction degree of the existing consumers. Given that the corporation is consumer’s oriented it ought to fully satisfy the consumer’s needs (Lamb, 2012). The responses and knowledge of needs and preferences acquired from the existing consumers can thereafter be utilized in marketing to attract an extensive set of fresh customers (Rosenberg, 2015). Through this, the company will not only be seeking to enlarge and establish fresh marketplace base for its products but also to achieve the targeted growth within the specified financial plan and time. Marketing strategies which will mainly rely on advertising will consistently communicate the strategic objectives to the targeted markets effectively while providing positive purchasing experience to the target consumers. The company will seek to reduce its operating expenses while increasing sales by creating a positive relationship with the existing consumers and working to the fulfillment of their demands.
References
Lamb, C. W. (2012). Marketing. Toronto: Nelson Education.
Rosenberg, M. (2015). Strategy and sustainability: A hard-nosed and clear-eyed approach to environmental sustainability for business. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
