Starbucks Relationships

Starbuck has become a well-known name as an established company in the global context. Since its opening in the year 1971, the company has achieved immeasurable success with more and more outlets opening (Nguyenja, 2010). In addition, the company is boasting with a revenue that is over 3.3$ dollars (Nguyenja, 2010). However, the company’s success is dependent on one specific product the coffee seed. The quality of this seeds should be at the highest in order to support the company’s value that is centered on quality. In order to sustain its competitive advantage, the firm is focused on building stronger relationships with its coffee farmers from the local and foreign markets. In order to maintain this relationship, the company understands that the needs of the farmers such as pricing should be fulfilled for their survival (Nguyenja, 2010). The company pays higher coffee prices to be fair and inspire the farmers to sustain their relationships.

One of the primary international marketing aspects that is present in the video is maintaining relationships. For any business such as Starbucks to maintain its competitive advantage, it is required to create and also maintain positive relationships with its consumers and coffee growers. This is because the company does not own any coffee farm and therefore its supply depends on the farmers. Without good relationships amid the two, this means that coffee supply might not be steady and the company would become unreliable thus destroying its reputation in the global market. This has been essential in building its image as a responsible firm that is not only objected to increasing its earning but also addressing the needs of its consumers and coffee suppliers.

The concepts of building positive relationships in order to support international marketing and build a positive reputation can be utilized by other companies in ensuring steady supply, reliability, and quality. Without the suppliers and consumers, the business can never be effective and thus building stronger relationships is a requirement in sustaining competitiveness. With positive relationships, the brand of the company grows even further in the global context as the values of the firm are upheld in general.

McDonald's: Segmentation, Targeting, and Positioning

In order to ensure that the company’s products are relevant to the consumers, target marketing is utilized by marketers. This involves the identification of the most suitable population for the products and then strategically positioning them to attract the specific segment (Blythe, 2017). For McDonald segmentation is the primary marketing approach but the burger giant approaches the marketing rather differently from most companies. In that rather than targeting its consumers based on brands the company mainly focuses on segmentation branding as directed by segment managers. This helps in focusing the specific needs of every segment such as women, young adults, and children and so on (Blythe, 2017). This does not only lead to increased satisfaction but mainly focuses on maximizing its targeting efforts and marketing value in general. Through the segmentation, the behavior of the consumers and their needs are acquired for modification and making its marketing even better. This is a research strategy that is aimed at consistent products development in general. The insights acquired from the consumers are particularly focused on needs, values as well as a lifestyle which are the primary factors that determine purchases. It is the insights that the company utilizes in addressing products needs and creating relevant marketing advertisements to the public (Blythe, 2017).

Consumer targeting is the primary international aspect of marketing that is present in the video. This is accomplished through targeting, segmenting as well as creating effective positioning. The company focuses on identifying its potential consumers then positioning the products in a relevant manner that directly appeals to the segment. Product development and research are also accounted as essential aspects of stabilizing the business. This helps in gaining insights in regard to the consumer's concerns and then creating relevant marketing approaches to attract the targeted segments.

Companies can utilize this market targeting approach in ensuring that their marketing approaches are valuable and target the right consumers. in that rather than conducting marketing, in general, the needs of every segment, their values and lifestyle should be established fast to ensure that the marketing is appropriate in gathering their attention in general. This approach is essential in gaining maximized value for every product through marketing.

Starbucks: Serving More than Coffee

Starbucks to most is a firm that is committed to providing more quality coffee to its consumers in general. However, based on the recent development the company is offering more than just mere coffee in some of its outlets across the globe (KOMO-communities, 2010). The company had the intention of focusing on diversity and aspect that it has been able to achieve through the newly developed outlets. For a number of months, the company has been engaged in continuous research trying to acquire responses from its consumers on what they would wish that the company would offer different (KOMO-communities, 2010). This led to the establishment of broader setting that not only offers coffee but also has wine and beer joints and more space that enables those that are interested in holding meetings to do so with ease. This new design has not only attracted a separate segment but has also helped in the positive marketing of the company as a diverse firm in the global context. The company acted on the needs of the consumers as well as its need to exploit a more diverse market due to the increasing competition in the market and the need to differentiate products (KOMO-communities, 2010).

From the video the primary international marketing aspect that is present revolves around targeting, and relationships building. Starbucks recognized that without the consumers then its marketing efforts would not generate any form of fruits and thus it was able to achieve even greater by creating a different focus for a different consumer segment. The company has achieved this through research in the quest of developing what it offers in general. In that research helps in establishing the needs of the consumers and the best approach to fulfilling them.

This information can be utilized by other companies that are in need of diversifying their products to suit into the values of the consumers. Through research, the companies can gain insight into the wants and lifestyle of the consumers and therefore, adjust their services on that basis. In other words, this strategy can be utilized to focus the general marketing approaches to a system that is characterized by higher value leading to consumer’s satisfaction.

Creating a Global Brand

Creating global brand is essential to the business success (Frampton, 2015). A global brand acts as a reflection that the company has been able to create something that is relevant and useful in the global context. In other words, this must be something that individuals can easily connect with. In order for a company to create a global brand, they should keep human contact as the primary channels. In that, they should focus on connecting with the individuals regardless of their culture, background, and origin (Frampton, 2015). This must be a thing that has some benefits in their everyday lives. This is similar to social responsibility which means giving back to the community but a global brand is built after better relationships are created. Maintaining these relationships and connects is essential not only in building trust but also helps in understanding the needs of the consumer much better. This is because the global market is comprised of segments with rather different needs and concerns and each of them is essential (Frampton, 2015).

The primary aspect that is related to international marketing from the video is building connection and relationships with the consumers. Relationships are not build to boast of large segments but they are created in order for the firm to be able to understand the needs of the consumers in general. For the brand to be accepted in the global context it should work beyond, regional and cultural backgrounds and focus on the values and lifestyle of the consumers. Connecting with the consumers will impact their lives positively and this helps in boosting the acceptance of the brand.

This information can be utilized by companies that are in need of building more authoritative brands in general but in the global context. It is good to connect with individuals directly by transforming their lives to earn their will. In that, any brand should mainly be focused on the needs rather than the existing diversity. It is not about complexity but the potential to work beyond the set boundaries in general in ensuring that success has been achieved. This is a form of marketing that focuses on building positive relationships with the consumers.

Kraft: Marketing Globally

At 95 years old Kraft Oreo is the most popular cookies in the globe that is enjoyed in more than a hundred countries (Zareitnow, 2017). The products are highly global and are consistent throughout the market except for a number of exception in a different market that is aimed at fitting the needs of the consumers. The products are appealing based on their unique flavors. Products adjustment, packaging as well as marketing are some of the necessary modifications from a market to another in the quest of matching with the consumer’s values, expectation, and preferences (Zareitnow, 2017). For instance, in China, the company provides products that are less in sugar composition something that is particularly appealing to the consumers. Packaging and sizes vary from market to market. In that in the United States, the sizes are bigger since the consumers have the tendency to shop in large quantities while in others they shop in smaller portions. However, despite the achievements, one of the greatest burdens in global marketing is the ability to create suitable marketing. In that, it is necessary for the markets to fully understand the values and the needs of the consumers so that the marketing options can be relevant (Zareitnow, 2017).

Products localizations and development is the primary aspect of global marketing that is present in the video. In that in order for success to be attained in the global context, the promotion used should align with the market’s values. In that several aspects such as products and packaging changes consistently based on the existing needs in the market and thus the company should be willing to adjust. This means that in a different market the needs and values are different and packaging should be based on the expectations and preferences.

This information can be utilized by any company that is in need of developing its marketing efforts in the global context. In that, the companies should first focus on understanding the values and preferences of the consumers and then redesign the products to suit those needs. The marketing should be relevant to the targeted consumers. This means that the background and expectations should be considered so that an appropriate approach can be developed.

Dole: Buying From Vendors around the Globe

Dole is the global largest producer of vegetables and fruits (Zareitnow, 2017). The company is well known for its provision of quality and yet fresh products on its daily operations for years now. However, in order to retain this success the company is required to identify its products farmers a build lasting relationships with them in general. This process of establishing and maintaining such relationships is known as business to business process of buying (Zareitnow, 2017). This is a rather long process that incorporates the producer’s up to the last selling process.  The company is mainly focused on ensuring that it sustains its brand by observing its quality. In achieving this the company ensures that the producers and vendors adheres to the set regulations. In that because the products are highly perishable there are specification that should be followed. In that the company recognizes and assesses those that are qualified to sell its products. The company is also engaged in the supervision of the quality of the products ranging from the ingredients and the packaging that the vendors utilize that might disqualify some of them. This is because the company is committed to the values of quality and accessibilities and it should directly adhere to them in order to retain its global position (Zareitnow, 2017).

From this video, maintaining the relationship is one of the primary aspects that is related to international marketing that is present. In that, the company can never be successful if it has not created good associations with the consumers and the suppliers in general. In order for this to be achieved the relationships must be positive to promote the ability of all the parties to survive. In that in satisfying the consumers the values of quality and packaging should be relevant.

This information can be utilized by a company that is in search of building and maintain strong relationships with the consumers and products suppliers. For steady products, flow and sustainability positive relationships should be created in general so that they can fit the needs of the targeted population in general. Global marketing is all about building and maintaining positive and valuable relationships.

New Balance: Managing Supply from US and Overseas

Supply chain management refers to the general coordination of suppliers, manufacturers, warehouses, storage as well as distribution so that merchandises can be produced in the right quality (Zareitnow, 2017). However, the effectiveness of the chain of supply is primarily dependent on the general potential of any given company. Most individuals recognize that New Balance is particularly associated with quality, satisfying shoes. However, what is not known is that the company is able to sustain its production and quality values because it is committed to the development of an organized and efficient chain of supply. In that, the company highly values integrity teamwork and full consumer satisfaction (Zareitnow, 2017). This is achieved through building as well as sustaining authoritative relationships with the consumers and vendors in general. The company appreciates that it is through relating well to the consumers that their needs can be established to suit their products. This is however not possible without relating well with the vendors since they connect directly with the consumers. The company manages the supply chain from the point of manufacturing up to sale. The company is also unique since it manufacturers the products both in the United States and overseas which helps in easy supply to the outlets. After the manufacturing, the distribution company’s takes over which is done at a rather rapid rate to ensure steady refilling of stock (Zareitnow, 2017).

Relationship maintenance is the most important marketing aspect for the global context that has been established from the video. In that, it is not possible for the company to attain success if it does not connect well with the suppliers and consumers. The company is focused on creating an efficient supply chain to ensure that all its values are achieved. The concerns of the consumers are best addressed by following up on sales and responses from the vendors in general.

This information can be utilized by companies that are in need of building positive relationships with the consumers and suppliers. In that, these companies are required to ensure that the supply chain is effective prior to engaging in any other sought of focus. It is the effectiveness of the SCM that determines whether quality, convenience, and steady products flow are achieved. Without adequate consideration then the business might fail to achieve the set goals.

Mini-Us Promotions

Mini-us promotions are mainly focused on demonstrating the effectiveness of teamwork and building positive relationships. In the business world, it is rather apparent that combined efforts from all the parties are required for any business to achieve success. Particularly in the global market for any company to create an acceptable brand, in general, it should particularly focus on building wellness. Success can never be achieved in the absence of positive relationships which helps in the general building of goals. In that, after a company has created beneficial relationships then it can focus on how the set goals can be achieved. Building an effective global brand in the market today works mainly beyond any set standards because the consumer’s expectations and preferences should be met adequately (Zareitnow, 2017).

The primary aspect in regard to global marketing in this context is relationship building and targeting. In that relationships are created after establishing the market that is to be targeted in general. Success can never be obtained prior to focusing on needs of the consumers. Building such relationships should be with the suppliers and sellers in order to ensure that the supply chain is efficient and reliable. In the market today, consumers are more interested in the ability of the firm to fulfill its values such as quality rather than its size.

This information can be utilized by the companies that are in need of building a well-developed presence in the global setting. In addition, this information is useful for creating an accepted brand in the local setting as well as abroad. The most accepted brand is the one that works beyond regional and cultural boundaries and mainly focuses on values and preferences. This product should also have a positive impact on the consumers for them to be able to recall and retain their purchasing rate.

 

 

 

 

 

 

 

 

 

References

Blythe, R. (2017). McDonald's Segmentation, Targeting and Positioning. Retrieved from https://www.youtube.com/watch?v=rFueEzZL3so

Frampton, Jez (2015). Creating a Global Brand. Interbrand London. Retrieved from https://www.youtube.com/watch?v=Ukd3xp78S3M

KOMO-communities. (2010). Starbucks Serves Up More than Coffee. Retrieved from https://www.youtube.com/watch?v=cGlrYb09CTg

Nguyenja. (2010). Starbuck’s: Building Relationships with Coffee Growers. Retrieved from https://www.youtube.com/watch?v=zln9dzIwdf4

Zareitnow, T. (2017). Dole: Buying from Vendors around the Globe. Retrieved from https://www.youtube.com/watch?v=e8jAeqm2ics

Zareitnow, T. (2017). Kraft: Marketing Globally. Retrieved from https://www.youtube.com/watch?v=dwGfnNeiVGU

Zareitnow, T. (2017). New Balance: Managing Supply From US and Overseas. Retrieved from https://www.youtube.com/watch?v=YJiPp7RdZck