Global brands

1. One of the trends that drive consumer behavior in the analysis is the strength of branding. The behavior of customers is always driven by the nature of branding and they are always attracted by high performing brands. Companies always strive to modify their brands to keep up with the changing behaviors of customers. The other trend is the level of technology. On looking at the leading brands, the factor that has triggered their being on top is advancement in technology (Frampton, 2017). Technology is widely used in the business world today. For instance, it can be used to create wide connection. This helps to attract the attention of many customers hence strengthens the salesforce.
2. Brand value commitment is one of the components that were used to determine the leading brand (Frampton, 2017). With commitment, companies will always strive to adjust basing on conditions that are available in the market. In so doing, marketing professionals explore effective ways of building a strong brand and this influences value creation. Consistency involves the impression of a business to its customers. Consistency builds trust which will give the business necessary recognition and credibility required in fostering relationships with customers. With the trust built, customers can confidently refer other people to your company.
3. Apple is one of the top 10 brands that have been successful worldwide (Frampton, 2017). One of the reasons that make it successful is that the people who create the products become the preliminary buyers. This is an approach that makes it quite different from other brands. Their products are always easy to use and they tend to be simple. Apple also offers in-store experiences and great customer service. Google on the other hand being a collective entrepreneur allows many groups of people to share risks and associated rewards, hence, holding a big number of shares globally. Generally, the top brands give customer their first priority by anticipating the exact need of customers.

References

Frampton, Jez (2017). Growth in a changing world. Interbrand best global brand report 2017.