Exporting desserts

Case discussion questions

Question one

Beyond the bounders of the United States and Mexico I think the localized taste of Lulu’s desserts will be received in many different continents and nations. This is because of Lulu’s branding. First and for most, food is an international language cannot be limited no matter how   localized it may be. Lulu has used primary ingredients to enable her come up with a variety of different tastes. The different tastes and services offered by Lulu can help to win over customers from other regions that are not tasted her food or Mexican food in their lives. Therefore her branding and the manner in which she present her products will win her more customers that are not familiar with Mexican food. Thanks to the current technology, globalization has made it easier for social interaction and one does not need to take a trip to Mexico in order to get a chance to enjoy Mexican cuisines. With proper marketing people in countries like India and even England can eat Mexican delicacies. Vietnam, Australia and even Africa can enjoy Mexican delicacies. Hence Lulu’s products are more likely to sell out in any country that is well modernized and has access to information on Mexican food and her products (Barry, 2013).

Question two

Yes, franchising is a good foreign market entry option for Lulu’s dessert because it can make Lulu’s dessert business avoid a lot of pitfalls. One of the main reason for franchising is it leads to easier approaches to getting access to startup capital. Franchising allows Lulu’s dessert to expand at a cheaper cost because the Franchisor creates a platform that can be used to provide access to Capital and other requirements for any business operation. Therefore franchising can allow Lulu’s dessert to grow by utilizing other people’s resources and with less liability and therefore speeding up progress and growth in the market sector (Barry, 2013).

Franchising has the capacity to fasten deep market infiltration both at a local level and at an international level. An entity like Lulu’s dessert can easily gain traction in a new market due to its reputation which is well known for. Franchising gives Lulu’s dessert the business opportunity to market itself in a way that is different from what their customers are accustomed to. This will put it at par with other businesses that exist in the same category (Barry, 2013).

Apart from capital access, franchising will assist Lulu’s dessert in management sector. Franchising gives the franchisor easy time as the daily activities or running the business are management by the personal franchising crew. This reduces pressure that comes with management and supervision of people (Barry, 2013.

 

Question three.

Lulu’s Gelatin Dessert is based on using simple and common home ingredients and combining them carefully to come up with multiple flavors. Flavors are mainly Mexican and Americans. This does not however limit it to America and Mexican areas alone. Strategic planning can be applied through business analytics to come up with exporting opportunities in other countries or regions within America and Mexico. This will obviously need careful analysis and use of very time sensitive factors such as location and time to come up with firm and solid ways of engaging. Business analytics can be used to find and identify exporting opportunities for Lulu’s Dessert. Locating other areas that require a ready to eat gelatin food staff can enable Lulu to find other exporting opportunities in other markets. Once a need is identified, it becomes easier to confirm how one can come up with a strategic plan of how they can exploit the need. This is where business analytics comes in. Business analytical will combine the identified exporting opportunity with skill sets, current technology to help in the exploration of the exporting market and the need. This will help to fill  the space in the market more easily due to assurance brought about by business analytical .Business analytical will also identify and come up with adaptive and flexible ways that will control the way lulu’s dessert approaches exporting opportunities. It gives an advantage that will make intervene in case of any challenge faced. Hence business analytical will not assist in finding export opportunities but will also turn it into high productivity and profits (Barry, 2013).

Business analytics sets a framework that can be used in continuous evaluation, surveillance and investigation of how previous businesses in the same sector as Lulu’s Gelatin dessert conducted themselves. Business analytics can make use of past information on exporting opportunities, model and try to predict how Lulu’s desert can be ran in order to avoid pitfalls that might arise in the market. Business analytics can assist in making of decisions that may predict the influence on the business before the decision is made (Barry, 2013).

In simpler terms business analytics can confirm any doubt that may arise and put a stop to any lose end that might be as a result of carelessness or mismanagement. It shows what was experienced in the past; how to handle the situation using a different approach, locates the challenge and reveals the way forward.

References

Barry .D, (2013) .Exporting Desserts.