E-myth questions

Part 111

Primary aim concept

The ‘primary aim’ concept is centered on the reasons for pursuing a certain business or course in life. If a certain business venture or endeavor has no other meaning than making profit then a business person should try and correlate the business with his life. It is common for most entrepreneurs to focus all their efforts on ways that improves their business and ignoring other factors affecting the business too (Gerber, 2016).

The first step of starting a business venture involves the birth of an idea through a business model. It is usually a very delicate time that is strictly guided by an entrepreneur’s ‘primary aim’ and belief. If the business is to have any meaning beyond the service it offers, after successfully being operational, an entrepreneur must link it with things he considers vital. The business enterprise should play a part in accomplishing an entrepreneur’s goals and dreams. What goal or dream? One may be tempted to ask. Well, the same ‘primary aim’ that drove a business person to dedicate their efforts and gather all their resources and time to a venture is the same  aim that will alter an entrepreneur’s venture. If one expects a business venture to contribute to their goals and dreams, one must recognize and establish their ‘primary pursuit’ first. (Gerber, 2016).

‘Primary aim’ is a business person’s compelling force. It sets the pace and gives direction of the business. It encourages and motivates an entrepreneur to reach the highest achievements .It makes an entrepreneur attain the best always.’ Primary aim ‘concept entails walking the talk and living life that is in line with one’s core beliefs and traits and it is the  fundamental foundation that any business should be based on hence it is very important for an entrepreneur to identify his ‘primary aim’. (Gerber, 2016).

The meaning of ‘strategic objective’ to a small scale entrepreneur and how it corresponds with ‘primary aim’

Strategic objectives of any business idea are supposed to link the purpose of the business to the needs of the market. Primary aim of a business i.e. the words utilized to explain the significance of an entrepreneur’s life and strategic goals and perception for the ideal trade may be the firsthand experience that a small business person gets while setting up their business. (Publishing, 2014).

Once the strategic goals are well defined, one can pursue the their primary aim so that one can be able to develop both his life and business in relation to their objectives and goals that have been set by an individual .For a small business person, engaging in ‘hand work’ that another skilled person would have done will not assist to move the business nearer to the strategic goals.  When a business person performs tasks that directly affect the strategic objectives, personal aims are realized. For instance, if an entrepreneur uses his management time to do technical work only and does not create time to participate in activities that would drive the strategic objectives, the technical sector of the business will improve more. (Publishing, 2014).

Strategic tasks are the most vital tasks and should be given priority by entrepreneurs on a daily basis. Decision making should be accompanied by corresponding actions. This cultivates a culture that will strategic objectivity. (Publishing, 2014).

Strategic goals set the code of conduct for the business. It determines the manner in which individuals will conduct themselves as they go about their day to day activities in the business. It sets the framework for what is to be done and what is not supposed to be done. (Publishing, 2014).

References

Gerber, M. E. (2016). Beyond the Emyth: The evolution of an enterprise: from a company of one to a company of 1,000

Publishing, B. N. (2014). Summary: How to Turn a Great Idea into a Thriving Business. Cork: Primento Digital