1

The value proposition of Quartz to the plumbers

            May 2001, Aqualisa manufactured the Quartz shower, an efficient product that had a potential to meet the needs of the market (Tim, 1). The company was sure of the ability of the Quartz shower to perform better than products in the same category.

 In terms of its design and simple installation methodology, the product proved modern and helpful. More so, the Quartz shower had its own pressure systems, customizable features and a variety of settings to suit and meet plumbing standards with ease (Tim, 4). Therefore, plumbers can make more profits when they install and refer the Quartz shower to consumers, other factors such as pressure and temperature come with the shower, and it is not up to the plumber to make amends.

Economic value to the user

Aqualisa took almost three years and an estimated 5.8 million developing the Quartz shower. Yes, the shower was worth the investment due to its incorporation of technology and friendly design. Examinations revealed that users found the shower useful and meaningful in their lives (Tim, 6). Currently, users do not have enough information and insight about the product hence making it hard to utilize it fully and realize their money’s worth. From my standpoint, the product was worth the time and money and through good marketing strategies and awareness, potential clients can test the product and ascertain the worth and later create demand after experiencing the efficiency of the product.

 Features of the shower remodeled and rebranded to meet specific market demands and enhance performance. The targeted consumers were in three groups hence the branding had to take three forms in order to persuade the potential clients (Tim, 10). Therefore, this is the reason the Aqualisa rebranded so that its target audience can so its value and buy the product.

2

Reasons for Quartz shower sells are low

 The reasons for low sales vary but to begin with, the shower supply depends on plumbers for marketing and referrals rather than use conventional means of marketing the product directly to their consumers (Tim, 4). Most of the times, the plumbers are reluctant to accept and push new products into the market.

 Secondly, the sales networks and promotion tasks were little. Based on the organization’s records, the company spent 2.7 million on marketing hence; the advertising was not effective enough to bring out results (Tim, 11). In fact, the company displayed the products in show rooms alone rather than going an extra mile and spreading the product far and wide in relevant places. Apart from show rooms, the company used trade shops and sheds, not any different from showrooms. In summary, product failed to have a wide outreach on relevant platform.

Things Rawlinson need to rectify to improve sales

Altering the market strategy would give room to new ideas, which would facilitate construction of better marketing strategies pushing the sales up. More so, Rawlinson can use the three brands of the company to penetrate different markets rather than just coming up with a new strategy.

Target

 In terms of target, he should focus with consumers directly. DIY are ineffective when it comes to creating an edge above other competitors but targeting consumers gives a company the ability to market their product as they see fit(Tim, 7). In addition, Rawlinson should not lower the price rather let users experience speak for itself. Lowering the price would indicate lack of confidence in the worth of the product.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reference

Tim Pestell. Aqualisa Quartz: Simply a Better Shower. Havard Busines School, 2001