As a new business enterprise, entering into the market is not an easy task and building a solid reputation with loyal consumers at a firm’s disposal remains an uphill task. Therefore, Green clean decision to sell EPI’s firm is a wise and strategic move that would see it push up its sells easily from the moment it opens its doors for business.
Business is a journey and it takes the wits and smarts of a businessman to run a new business successfully from the ground up (Hawkins, & Mothersbaugh, 2010). In terms of Green Clean selling EPI’s products in its business, space means that they are liable for anything that might transpire during business. For instance, if the products are faulty, they might share the blame among themselves and this may affect branding capabilities of the business. In the end, the market will associate their name with that of the EPI merchandize and mechanisms of doing business.
The internet offers a wide stage for selling products and free market tools in various social media platforms such Facebook and twitter (Morgan, Katsikeas, & Vorhies, 2012). Effective selling involves covering a wide range of location and making outreach convenient and the internet is the only platform that can offer such as vast outreach into ‘unmarked market territories’.
Even though Green Clean sells EPI products, it should take time and explore other market options on how they can curve a loyal customer base on various levels of the company (Morgan, Katsikeas, & Vorhies, 2012). It is critical for Green Clean to have branding that is free from EPI’s influence and association. Product liability relies heavily on EPI and Green Clean can shoulder the blame to some extent but this does not outweigh the full benefits of selling their products.
References
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy. Boston: McGraw-Hill Irwin.
Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271-289.
