Initially a magazine based in Detroit and solely owned by Steinlauf family, Edmund.com is the easiest cite to navigate while researching on cars. It gives holistic reviews to the user and leaves all the information at the disposal of the consumer (Edmund.com). Due to its ability to give out information on cars, it grew into a reputable digital resource for car shopping.

Compared to other platforms that offer the same services, Edmund.com does not only capitalize on its opinion but also includes perspectives from different car lovers. For example, it clearly states the car features that make the model cheap and other underlying factors that result into the price the user sees (Edmund.com). Therefore, a car shopper grasps all the aspects of the car even before making an actual purchase.

Unlike other car dealers like car guru, that only inform on car features and ignores the opinion of the average buyer, Edmund does not try too hard to please a car shopper, instead it associates car features with prices hence the buyer clearly knows upfront what he or she is getting into (Edmund.com). Displaying fancy models without informing the buyer on the nitty gritty details takes away the ability of the buyer to make an informed decision.

For example, lets log into the Edmund website and choose a model, in this case, Subaru Forester. Edmund brings all the model’s features, reasonable quoted prices and the gives consumer reviews (Edmund.com). At the end of the day, a car shopper gets the full unbiased picture of the car, its market price, and comfort level of the car just from one website. Hence, no need to jump from one car dealer to the next.

 

 

 

Works cited

Edmund.com https://www.edmunds.com/subaru/forester/?placement=235328669car%20comparisons 2019